Guangdong Footwear Industry Faces Transformation And Upgrading To Break Through Difficulties

Here world clothing shoes The Xiaobian of the hat net tells us that Guangdong's footwear industry is facing difficulties and difficulties in its transformation and upgrading.

May 28th ~30, twenty-fourth Guangzhou international footwear Leatherwear The exhibition will be held at the exhibition hall of Guangzhou China Import and Export Fair. According to the organizers, there will be more than 2600 exhibitors and more than 1300 exhibitors. The number of exhibitors and exhibitors is expected to increase by 10% over the previous session. The exhibition area will exceed 63 thousand square meters, and the number of Chinese and foreign buyers is expected to reach 50 thousand. Behind the expansion of the scale of exhibition is a reflection of the steady growth of China's footwear consumption market. According to industry expectations, the total output value of China's footwear industry reached 700 billion yuan in 2014, an increase of about 7% over last year. However, with the rapid development of economy, the development of footwear industry in Guangdong is also troubled by many problems. Transformation and upgrading have become a top priority for the development of enterprises.

　　 Guangdong accounts for more than half of the country's output.

China is a big shoemaking country in the world. China Customs statistics show that China's footwear exports amounted to US $41 billion 720 million in 2012. More than 8000 shoe manufacturers in Guangdong province produce 5 billion pairs of shoes annually, accounting for more than half of the total output of the country, accounting for about 1/3 of the world's footwear production. Guangdong has always been China's largest footwear manufacturing base and Trade Center.

According to Wang Zhigao, a commercial operator, Guangzhou is the heart of China's footwear industry, and is also one of the most active shoe materials and the most active market in the global footwear industry. Shoe city business district, located in the vicinity of Zhan Xi Road, accounts for 70% of the total domestic sales and export volume of the shoe industry. It is the largest and most homogeneous and widely distributed wholesale market for shoes and shoes, and is also the main base for importing footwear products both at home and abroad. According to incomplete statistics, 1 out of every 3 pairs of shoes in the world come from the West business circle.

Fan Zhiming, chairman of Xin group investment consulting company, also said proudly: "at present, the West business circle has gathered dozens of shoes market and more than 10 thousand brands. In the past 20 years, it has created more than 3000 billionaires (rich stores), numerous tens of millions of millionaires, and a batch of famous brands (famous brand stores) and enterprises from here. It can be said that the shoe market in Guangzhou has become the "gold mine" of the Chinese and foreign industries.

Brand upgrading to enhance added value

However, after many years of rapid growth, due to various factors such as raw materials, cost and competition, the footwear industry in Guangdong is entering the throes of transformation and upgrading, and is faced with severe challenges. In recent years, the foreign trade order of Guangdong footwear industry has been greatly reduced, resulting in the bankruptcy of some small and medium-sized shoe enterprises. The profits of the enterprises that have been maintained are also compressed. Against this background, the footwear industry in Guangdong has to adjust its economic structure and upgrade its industry. "I have been engaged in the shoe making industry for 14 years, and now I have a deeper understanding of the industry. The Chinese shoe industry can not only stay in the era of foundry production," he said in an interview. "The development goal of the future industry in Guangzhou should be the branding of the industry and the globalization of the market." Shoemaking enterprises should strengthen brand awareness, implement the "branding strategy" and enhance the added value of products, which is the long road.

It is understood that in the past two years, the footwear industry in Guangdong has launched a new wave of brand building in addition to its original brand. According to relevant information, at present, there are more than 100 independent brands of shoes in Guangdong. If we add some companies that have just been registered, we will be even more impressive. Mr. Li pointed out that in the next 5 years, the number of footwear brands in Guangdong will increase exponentially, while the original brands will reach maturity after 5 to 8 years.

　 This year Shoemaking industry Continue to grow steadily

The latest information shows that a series of new macro positive elements have promoted the steady development of China's footwear consumption market this year. The industry expects that consumer confidence in shoes and leather goods and bags will also increase as a result of the expectation that China's economy will continue to grow steadily this year. It is estimated that the total output value of China's footwear industry will reach 700 billion yuan in 2014, an increase of about 7% over last year, and will continue to maintain a steady growth trend. Mr. Deng, head of the exhibition organizer, said that this year global (global store) economy has recovered moderately, and the global industry is particularly optimistic about the Chinese market.

　　 Guangdong The province's more than 8000 shoe companies produce 5 billion pairs of shoes each year, accounting for more than half of the country's production, accounting for about 1/3 of the world's footwear production. Guangdong is China's largest footwear manufacturing base and Trade Center.

The sales volume of shoe city in the western part of Guangzhou Railway Station is 70% of the total domestic sales and export sales.

Guangzhou Railway Station West business circle has gathered dozens of shoes market and more than 10 thousand brands, creating 20 billionaires and countless millionaires in the past 20 years.