Canton Fair: Short Term And Single Dominant Phenomenon Is Difficult To Reverse In The Short Term.

The 115th Canton Fair closed yesterday. According to the latest data provided by the Canton Fair, 188119 purchasers from overseas purchasers of the Guangzhou Fair will be reduced by 0.81%, 114th less than the 113rd session, and 191 billion 184 million yuan (RMB, the same below) for accumulative export transactions, representing a decrease of 2.01%, down 12.64% from the same period last year. Since the 111st session, the Canton Trade Fair has continued to see buyers and exports double down. During the visit, reporters found that under the background of the traditional trading mode being challenged, many exhibitors gradually changed the positioning of the Canton Fair from signing a one-way brand display. In response to this challenge, how will the Canton Fair, which is committed to helping small and medium-sized enterprises in transition in recent years, transform itself and upgrade itself? At this exhibition, we can gradually see changes in the Canton Fair.

Only 6 of those who scored more than 16.84% months were longer.

According to the data released by the Ministry of Commerce, the total value of China's imports and exports was 5 trillion and 900 billion yuan in the first quarter of this year, down 3.7% from the same period last year. Among them, exports were 3 trillion yuan, down 6.1%; imports 2 trillion and 900 billion yuan, down 1.2%; trade surplus 102 billion 830 million yuan, narrowed 60.9%.

"Weak recovery in Europe and America and weak demand in emerging markets have all affected exports." Jiang Lina, the sales director of Wenzhou Tian Zhuo Stationery Co., Ltd., said that the actual orders received from the Guangzhou Fair will not be many, but if they do not come, the old customers will think that there are problems in the operation of the enterprises and shake their confidence in the enterprises. Therefore, many enterprises now participate in the Canton Fair, which is more like a brand promotion exhibition to publicize the company's image.

According to the data of the Canton Fair, short orders accounted for 50.39% in 3 months, 32.77% in 3-6 months, and 16.84% in 6 months. Liu Jianjun, deputy director of the China Foreign Trade Center, said that overseas buyers are generally cautious. Many Chinese enterprises are afraid of receiving large bills and long bills due to factors such as exchange rate fluctuations, rising raw material prices, increasing labor costs and international trade friction. "The short selling list in the export trade of Guangzhou Fair will dominate the mainstream phenomenon in the short term."

　　 Trend from "rush orders" to "eye catching"

The reduction of actual orders for SMEs means that the attraction of Canton Fair has begun to weaken. Zhang Jianping, director of the International Cooperation Office of the Foreign Economic Research Institute of the national development and Reform Commission, believes that the Canton Fair as a traditional trade platform has been subjected to various shocks and the position of exclusive import and export trade has been gradually shaken.

At present, the provinces and cities have frequent international trade, and export-oriented and open economies have become a real demand. There are many different fairs and professional trade fairs. There are lots of bonded port areas and export processing zones in the coastal port cities. New free trade zones have been opened in Shanghai last year. These exhibitions and parks all over the country undoubtedly diverted and weakened the functions of the Canton Fair.

In response to these competitions, the recent Canton Fair has shown a new trend: the Canton Fair has also been trying to attract new buyers through creative design and "rush for orders". According to the Canton Fair data, there are 11806 brand exhibition stands in this Canton Fair, accounting for 20% of the total number of exhibition booths in the export exhibition area. During the Canton Fair, the docking conference between 70 Chinese and foreign design companies from 11 countries and regions became the most popular part of the Canton Fair. As of the morning of May 5th, the brand exhibition area accounted for 33.98% of the total turnover, and the high value-added products with independent brands, advanced design concepts and continuous technological innovation were doing well.

Liu Jianjun said that more and more enterprises realized that speeding up transformation and upgrading and fostering new advantages in foreign trade competition is an inevitable choice for enterprises to survive and develop in the future.

innovate

Opening up e-commerce platform for global buyers

With the change of the functions of the Canton Fair, many orders need to be signed gradually within a few months after the Canton Fair. How to keep these transactions on the platform of the Canton Fair is a matter for the Canton Fair to consider. In this regard, the Guangzhou Trade Fair's electronic commerce platform has made a major revision this year: from the closed registration in the past to the open registration, it is open to the global purchasers, not just the purchasers of the Canton Fair.

As of May 4th, the number of new purchasers in the e-commerce platform of the Canton Fair was 23022, 68925 effective business opportunities, 22561 times the number of suppliers entering the platform, 13014 times the number of buyers responding to the demand, and the number of website visits was up to 63038 times a day, of which the highest level of independent visitors reached 5716 per day.

The change of the Guangzhou Fair is also in line with the trend of foreign trade. Reporters interviewed at the Canton Fair found that there were a handful of exhibitors trying to combine with the electricity supplier. In the booth of Guangdong Mediterranean bathroom Technology Co., there are many conspicuous places where two-dimensional code is posted. Xu Hui, manager of the company, revealed that customers could directly link the Alibaba's official website by scanning the two-dimensional code. According to Xu Hui, at present, 20% of the customers of Mediterranean sanitary ware come from B2B online channels, and the number of customers is increasing year by year.

Wang Runsheng, deputy director of the Canton Fair and deputy director of the China Foreign Trade Center, said in a media interview that the unique characteristics of the Canton Fair are not available by other online e-commerce and other regional exhibitions. They are gradually becoming the new attraction of the Canton Fair.