Clothing Display Helps Brand Win In Terminal
< p > < a href= > http://www.91se91.com/news/index_c.asp > window display < /a > is a colorful and colorful fashion product.
An ingenious window display design can attract pedestrians' footsteps in a few seconds and persuade consumers to patronize them.
Because of the intuitive display effect of window display, it is more convincing and realistic than TV media and print media.
Its silent shopping guide language and implicit shopping guide are also no substitute for other marketing methods in the store.
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< p > now, many bedding and curtain fabric products are concentrated in the form of home stores or wholesale markets. Therefore, the display of brand windows has become part of the < a href= "http://www.91se91.com/news/index_c.asp" > store < /a >, and the layout must match the overall display style of the store, forming a whole, as the front store metaphor is like a book, the design style of the cover must be coordinated with the layout of the inside page.
In particular, the pparent window should not only consider the style of the whole store, but also consider the color coordination of the shelves closest to the window.
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< p > "in practical applications, there are many < a href=" http://www.91se91.com/news/index_c.asp > "Chen Li Shi" /a. When displaying window, they often forget the display style in the store.
As a result, we often see such a scene: the design of the window is very simple, but the inside is very complicated.
Or the outside is very modern, but the interior is very classical. "
Chen Bangwei, senior engineer of Shanghai Textile Co., Ltd.
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< p > window display from another angle, also like a TV play's notice, it tells a general business information to convey sales information in the store, and the pmission of this information should echo with the activities in the store.
For example, the theme of "new clothes listing" is displayed in the window, and the theme of the display in the shop hall should be mainly based on new clothes, and the quantity of new clothes should be stored in order to meet the needs of sales.
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< p > in addition, the window display design should also consider the customers' walking sight.
Chen Bangwei said, "although the windows are stationary, customers are walking and moving.
Therefore, the design of window display should consider not only the static viewing angle and the best line of sight of the customers, but also the visual effects of the window from far away, and the effect of passing the scene through the window.
In addition, customers usually walk on the right side of the street. When they pass a franchised store, they usually cross the store from the right side of the store.
Therefore, in the design, we should not only consider the display effect of consumers standing in front of the window, but also consider the effect that consumers see sideways through the window.
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< p > now, window display design has become an art, a silent sales promotion method, enabling consumers to appreciate the beauty of commodities while deeply feeling the charm of commodities, understanding the attributes of commodities, and even achieving the purpose of improving sales.
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