Jinjiang Brand Footwear Enterprises Final Awards Announced At The End Of The Month

After more than three months of hard work, the Jinjiang Economic Daily "Jinjiang's ten most successful sports leisure brand selection activities" successfully completed the initial evaluation. After strict qualification examination and members' grading checks, members of the 20 brands were selected.

From today on, the activities will enter the review stage, and public voting and expert review will be launched in full swing.

There are three ways to vote concretely: the way of public voting. According to the organizers, the public voting in the review stage will be carried out in three ways: newspaper voting, Internet voting and short message voting.

First, you can cut out this newspaper ballot (invalid copy) and fill in the ballot paper and send it to us by mail. The vote sent before December 21st is valid (by postmark).

At the same time, in order to facilitate public voting, the activity also set up the mode of mobile phone short message voting. Each cell phone number can be voted on many times. The SMS voting is only for mobile users. It also requires that it be held before 4 p.m. on December 23rd.

Mobile phone users can edit SMS "tp#+ candidate brand number + + + + candidate brand number + + +..."

Send to 10657305760, and each candidate brand number will be separated by "Wei".

The voting is multiple options, and each message is limited to 10 numbers.

(each message costs 0.1 yuan).

According to the four indicators and the public vote, the expert assessment was conducted by experts. The expert evaluation accounted for 60% and the public vote accounted for 40%. Finally, the comprehensive score of the two was selected to determine the list of the ten most developed sports leisure brands in Jinjiang.

Expert assessment will be scored through 4 indicators, namely, product strength, brand power, marketing power and other influence. The first 3 indicators will account for 30% of the brand score, while fourth indicators will account for 10% of the total.

The organizers explained that product strength mainly assessed customers' satisfaction with the core attributes of the product, the degree of customer recognition of the existence of the product, and the surprise level of the product's added value to the customers; brand power mainly focused on strategic positioning, brand differentiation, corporate culture, brand communication (industry reputation) and brand extension; marketing power refers to the team building, channel construction and dealer quality; while other influences were mainly considered from the above famous brand products, well-known brands, well-known trademarks, various patents, certification and titles.

The Jinjiang Economic Daily will announce the top 10 list in December 25th, and the dissenters will call the jury within five days.

The award will be finalized in December 30th.

The company will be awarded the trophy and awarded the certificate as "the ten most growing sports leisure brands in Jinjiang".

The other 10 enterprises will also be awarded the finalists for the finalists.

Editor in chief: Hao Ling