Underwear B2C Industry Will Gradually Enter The Stage Of Quality As King.

The impact of network channels on traditional enterprises is also increasing. With the development of online retail market, traditional enterprises begin to adjust the layout of channels. A few days ago, B2C Vaakav launched its own direct selling platform. With its evolution from traditional enterprises and its many years of rich traditional experience, wow has become the first subdivision vertical B2C website with its own unique e-commerce marketing mode in China. Previously, a number of online direct selling platforms, including customers, were involved in the underwear market at the same time. They use online ordering to replace traditional store sales, while reducing the cost of channels, they also provide consumers with great convenience. This OEM "light business" mode has been favored by venture capital in the first one or two years. The biggest feature of "light enterprise" lies in the "whole line outsourcing", from design to production to distribution. With these intermediate links, there are various problems that may exist in product quality and service quality and the great risks that may arise. In addition, "light enterprises" need to spend high advertising expenses to mold the brand effect of their own platforms, and this cost will eventually be transferred to consumption. Therefore, the gap between product quality and price is formed, which may not be acceptable to consumers. As the market matures and consumer behavior becomes more rational, many direct e-business enterprises begin to return to the essence of the industry and pay more attention to product quality. In the light of "light business", the transformation from traditional enterprises to B2C will quickly demonstrate its own unique advantages. Vaakav is the first underwear enterprise to test the vertical B2C of water in China. The inherent advantages of traditional enterprises in production are combined with the advanced sales mode of B2C. Through Vaakav's original e-commerce mode, Vaakav has abandoned some e-business enterprises only looking for ways to produce and produce the products on behalf of the factory, and control the quality and price of their products in layers. Aakav buys fabrics of high quality and suitable for their underwear quality from fabric manufacturers, selects suitable fabric proportions for different purposes and comfort of each underwear. In dyeing, Vaakav chooses the dyeing factory with excellent dyeing process and chooses suitable dyeing and dyeing processes in person to prevent fabric decolorization. In textile aspect, Vaakav is still adhering to and spinning. Weaving manufacturers cooperate in depth, choose the most suitable textile technology, and finally make the finished garment by making the manufacturer. Vaakav starts from the source of products, controls product cost and ensures product quality. Although it extends its capital chain, it can provide consumers with assured and assured products. At the same time, it reflects the strong financial strength of Vaakav from another aspect. Wow is conducting e-commerce marketing. This way eliminates many intermediate links, and focuses only on accurate Internet advertising. Compared with other clothing B2C, high-quality and cheap products are easy to establish brand reputation, and there is no website focusing on underwear B2C in e-commerce. Wow has taken the initiative to fill the gaps in the industry and lead the development of the whole industry. Indeed, Vaakav has an absolute advantage over other B2C platforms in terms of products. Vaakav's underwear products are selected from the Austria's Lenzing Co, which is a new generation of cellulose fibers extracted from wood pulp. Because of its natural environmental protection, silky smoothness, silk luster, breathability, moisture absorption and washability, this kind of fabric is classified as high-grade underwear material by most international underwear brands. The Vaakav of the same fabric has shown great advantages in terms of price. The famous German underwear brand "Shu Ya" is usually priced at the price higher than the price. The price of the same quality product is only about 69 yuan on Vaakav, and only one Vaakav can be so cheap in similar products. Besides, compared with the "light businesses" that rely on advertising, such as PPG and many other customers, Vaakav not only controls the quality and cost of products, but also strictly controls its marketing costs. Advertising only focuses on accurate online advertising and budget can be reasonably controlled, so its advertising will not generate sales pressure, affect the overall sales revenue of products, nor will it pass on. For consumers. Vaakav, which has been transformed by traditional enterprises, is also more pragmatic in the construction of network sales channels. With accurate advertising, detailed cost control and perfect website planning, the whole sales terminal will be operated healthfully. In the past few years, the domestic underwear market is growing at an average annual rate of two digits. Experts predict that in the next 5 years, China's underwear market will have a sales volume of 500 billion yuan, with an annual growth rate of 20%. A kind of And for the traditional enterprises such as Vaakav, who are the first to fight for B2C online direct selling, they have accumulated many years of entity management. They have "capital is not our customers, customers are customers, they are not eager to go public in financing, they are keen to pursue product quality and provide good products for customers". More buying opportunities and the word-of-mouth effect brought about by product quality are easy to form higher consumption. On this basis, through the use of information technology and third party logistics to establish docking, the resulting logistics efficiency and low cost advantage will enable it to occupy a leading position in the underwear direct selling industry. The industry believes that with the participation of more traditional underwear in the competition of online direct selling, the price war, advertising war and outsourcing mode once used as direct selling tools will no longer constitute the core competitiveness. In the next period of time, the fast win mode of quality win will soon catch up with the light company mode which won by large scale advertising and become the mainstream of China's underwear direct selling field. Underwear B2C industry will gradually enter the quality of the king stage. Yang Jing: editor in charge