The Clothing Industry Under The Crisis Should Be More Confident.

At the close of the year, some enterprises may feel even colder than the weather in December.

Some time ago, the appreciation of RMB, the rise of labor costs, and the global financial tsunami triggered by the subprime mortgage crisis in the United States followed.

The winter of the industry has already arrived in the summer of 2008.

If the external environment is deteriorating or foregone, the trend of China's textile exports will be hard to reverse; the financial crisis will make the "anti falling" luxury fashion feel chill, and the Asian market will no longer be their last straw. Businesses will go bankrupt, even if the boss is in debt after the debt has gone up. At the same time, some people predict that the industry situation next year will be even more optimistic.

Successive strikes have led to a drop in confidence in the industry.

In fact, in the dark night, the industry needs more confidence.

To build confidence, we should first come to a correct understanding of the crisis and a correct judgement of the macroeconomic situation.

We should say that since the beginning of this year, China's economy has maintained a relatively high growth rate, and the main economic indicators are also relatively normal.

While the central government's macro control efforts and flexibility are rare, it reflects the determination of the decision-making level to prevent the risk of economic downside.

But a more important source of confidence should come from the scrutiny of the Chinese apparel industry itself.

Since the beginning of the new century, China's garment industry has made remarkable progress.

At present, the quality, performance and price of clothing products in China have shown strong advantages and competitiveness in the international arena, and have gained more and more international recognition.

In the past 30 years since reform and opening up, the progress and maturity of the industry in all aspects is obvious to all.

At the same time, the industry is also actively helping itself under the crisis.

For example, China Garment Association actively promotes the docking between Dalang processing enterprises and domestic brands, and changes the situation that these enterprises are only processed abroad.

The service of the association is more pragmatic.

There are many indications that after years of training, the quality of China's garment industry has significantly improved, and has shown a certain ability to resist risks and self-help, which has provided conditions for us to overcome the crisis and tide over difficulties.

But in the new situation, we need to think more about the crisis.

In recent years, new ideas, new phenomena and new models have sprung up.

For example, VANCL and other information technology in the traditional market to create new fields; ZARA efficient supply chain integration and rapid response mechanism, to achieve rapid response of the brand to the market; BELLE, through strong capital strength to integrate brand and market, so as to take the lead in the future development.

The emergence and implementation of these innovative thinking become the core competitiveness of enterprises, and strengthen the resistance for enterprises running at risk.

However, it is worth noting that electronic commerce or brand carrier is the way and mode for enterprises to compete in the market.

The excessive pursuit of them or even the "pattern craze" may make the brand lose its way forward.

In fact, some people think that this year's China Fashion Week is also overlooking for form, and its content is mediocre.

Although there is still no shortage of design excellence, as the platform and window of China's top fashion design and display, China International Fashion Week has taken too cautious and mature steps. The opening of the pattern is not yet bold enough, and its positioning needs to be more precise and characteristic.

Some commented that the lack of creativity in China's fashion industry has also made us lose track of the world.

This must arouse enough attention and reflection from our industry and industry organizations.

After all, in the past 12 years, China International Fashion Week has made great contributions to the promotion of China's original clothing brand and the creation of local fashion designers. Design strength and original strength are the decisive force for Chinese clothing to gain international discourse and status.

And upgrading the status of the international fashion industry chain is one of the best ways to boost industrial confidence.

Therefore, we believe that it is an important aspect to regain confidence to see shortcomings in progress and improve in due course.

Yang Jing: editor in charge