Chaozhou Children'S Clothing Is In Danger In Search Of Winter.

There is always a strong sailing ship against the wind in every crisis. When the hurricane comes, it will still ride the wind and waves, and leisurely run on its own route.

In 2008, a global financial crisis brought unprecedented turbulence to China's textile industry. Many enterprises engaged in children's clothing production also lost their way in the financial turmoil and even withdrew from the airline industry.

As a "city of children's clothing in China", Zhili Town, Huzhou, has its pillar industries been attacked by the financial tsunami?

At this time, an online message from the forum netizen "Dan Dai" has aroused more interest and doubts among journalists. "The global financial crisis, we can call it a hot market in the children's clothing market, and businesses are selling crazy?"

"Oh?

Is that so?

Many netizens have an incredible expression in their placard. In their minds, weaving children's clothing is "Shanzhai edition", which is the weakest to resist market risks. How can they be "smiling and arrogant" in the face of financial crisis?

The reporter took the doubts of netizens, walked into the weaving room with a sense of apprehension, and went deep into the children's clothing enterprises there.

"Danger" is not chaos. There are opportunities in the crisis. The result of "cold current" is two kinds: one is lookout and cold, and the other is closing down; one is facing the "cliff hundred feet of ice", and now it is "flower branch Qiao".

Whether or not to face the crisis calmly and to find a breakthrough is the key to deciding the outcome.

Different understanding foreshadowed different fates.

When the workers were busy with their production, they walked into the clothing company at Li Qiang Road, Zhili town. It was already 5 p.m., and the workers at the entrance of the shop were still packing and pporting goods nervously. Zhu Zhengbiao, the head of the enterprise, was sitting in his office, busy searching for information on the Internet, listening to the intentions of Ming Bai reporters, and Lao Zhu chatted with reporters about his business.

"This year's children's wear business is really good, and better than any year.

My warehouse has no stock, how much and how much it sells.

It is only early December, but I have already overfulfilled the target of sales volume output this year. "

Facing the threatening financial cold wave, Lao Zhu's attitude seemed calm and confident.

"Every crisis has its opportunities."

He said that in the current crisis, enterprises are most afraid of not having the right admission and accurate market positioning, and do not know what to do.

Zhu Zhengbiao told reporters that since then, he has been concerned about this situation, especially related news related to his industry.

The financial crisis has made a great impact on children's clothing foreign trade enterprises. Many of their counterparts in Guangdong have been closed down. Compared with the international routes that these children's clothing enterprises like to take, they have positioned their enterprises accurately and found a breakthrough.

"I belong to a small enterprise. According to the actual production situation and ability of enterprises, according to the market changes, I promptly adjusted the positioning of the products, that is, to take the road of civilian sales, and stabilize the rural market with good fabric, good style, and affordable price.

No matter how severe the economic situation is, the migrant workers go home to spend New Year's new clothes with their children. This brings me opportunities.

So we must learn to find gaps.

Only by drilling in the seam can we have the opportunity to develop again.

From the old Zhu, he reflects the positive response of the children in the Zhili to face the crisis. They are good at seriously analyzing the internal and external situation faced by the children's clothing industry, so as to explore the law of crisis conduction and response, and usher in "a bright future".

It is learnt that, because of the early promotion of industrial pfer and expansion of domestic sales, Zhili 95% children's clothing products are sold throughout the country, and firmly occupy the domestic market. Among them, the low-priced civilian consumption concept caters to the actual needs of the broad masses of people under the financial crisis, and its ability to withstand risks is significantly enhanced.

There is a saying that knowing "danger" is not dangerous, and that there are opportunities in crisis.

There is "opportunity" in "danger", and opportunity is recognized in identifying opportunities. Dialectics tells us that contradictory sides are never isolated.

The danger of crisis and the "machine" of crisis are bound to depend on each other.

Dialectically looking at the crisis, the process of crisis is, on the one hand, a process of great damage to the economic and social sectors, and a manifestation of "danger". On the other hand, the process of crisis is also a process of eliminating backward productive forces and encouraging advanced productive forces.

In this way, the combination of resistance and crisis and the improvement of quality is a good prospect.

In the second general meeting of Zhili children's clothing association recently held by reporters, the reporter met Zhu Xingen, deputy general manager of Zhili Wang Clothing Co., Ltd., which is the leading enterprise of Zhili children's wear. "Today's child king", with its core competitiveness of many years, is holding steady growth orders in 2009. It expects to maintain an increase of 30% in sales this year, and head forward in the financial tsunami.

"We will always take a step ahead of the market," Zhu Xingen confidently said. In recent years, enterprises have been accelerating industrial upgrading and forming new competitive advantages in the adjustment of brand strategy, so we can deal with this financial tsunami calmly.

"We need to invest 1 million to 2 million every year for our product development and upgrading.

And this does not include equipment and technology updates.

Whether it is the update rate of style, or the quality management of children's clothing, they have achieved a new leap in the marketing brand cultivation strategy and on the road to boutique.

"Our annual children's clothing has 10 tens of thousands of pieces sold to the whole country."

Similarly, the blue and white fruit clothing company is not only affected by the financial crisis, but also more vigorous.

Chen Xu, chief executive, said: "because of the booming market, this year I devoted myself to the development of a new brand named" Zi Mu Ni Ni ", a girl of 1 to 5 years old. She was filled with children's interest and leisure style, and won many customers' favorite. Orders came in a rush, and our sales volume at least doubled two times.

I am full of confidence in the future of children's clothing market in Zhili.

It is easy to be cool and warm.

The opportunity is always only the people who have prepared. The positive actions of the children of the weaving children will be bound to warm the cold and rise.

In order to seize the opportunity, the government promptly supported and seized the opportunity. In the exchange with the Zhili children merchants, the government mentioned the point that the children's clothing in Zhili can not stand up before the financial crisis, and it can be sold today. It can not be separated from the government's attention, guidance and help. Not only the enterprises are gradually moving towards standardization, the overall product quality and brand have been improved, but also in order to effectively alleviate the financial difficulties of small enterprises, and guide financial institutions to increase their support for small and medium-sized enterprises, many children's clothing enterprises have also secured loans, and they have funds to ensure that they can seize opportunities in the crisis.

The government of Zhili town has repeatedly proposed measures such as industrial integration, design research and development, brand operation and industrial public services, supplemented by the government's strong reward and support policies, so as to achieve the goal of doing fine, strengthening and expanding children's clothing industry.

In particular, after the "three in one" renovation of children's clothing enterprises, the government promulgated a series of policy of supporting and strengthening the strong, strengthening the construction of standardized factory areas, and establishing special funds for the development of children's clothing industry.

"The government has taken the lead in establishing the Chinese children's wear net. Now, many of the pactions we buy and sell can only be done with a click of the mouse, which is more and more convenient and fast."

Wen Xiaoli, who has been engaged in accessories for many years, sighs with emotion.

In the wake of the financial crisis, the Zhili town government is taking the initiative.

The "Nanxun rural cooperative bank" was introduced by the government to support the healthy development of small and medium-sized enterprises.

So far, Nanxun rural cooperative bank has issued loans to children's clothing enterprises in Zhili for more than 300 million yuan, bringing new opportunities to the development of children's wear enterprises.

For the more than 6500 children's clothing enterprises in Zhili Town, this series of good policies undoubtedly improves our ability to resist risks.

"Despite the deep-rooted contradictions in the industrial development, such as the irrational structure, the relatively extensive development mode and the lack of vitality in the development of the industry, it is still a contradiction in development. It is not impossible to solve the problem. If we want to grasp the direction, rhythm and intensity in operation and continue to innovate, we can continue to dance."

According to preliminary statistics, the sales of children's clothing in Zhili will exceed 10 billion this year, achieving a profit of more than 10 billion.

We have reason to believe that in the near future, the famous town of children's clothes weaving will surely usher in a more sunny spring with the firm attitude and positive actions to seize opportunities and develop momentum.

Yang Jing: editor in charge