LV Chanel Cut Prices To Boost Buying

The famous brand clothing industry is not easy to cut prices, but the global recession has not even left the boutique industry.

Apart from Louis Weedon (LVMH) and other boutiques in the first place, Armani and Prada have also launched discount expansion activities.

Paris, Milan, London and New York, which are fashionable businesses, have been offering expansion activities in recent weeks. This year, the more special phenomenon is that even famous brand operators are adding price cuts to expand sales.

It includes Sarika (Sonia Rykiel), Jean-Paul Gaultier, JimmyChoo, Prada (Prada), Armani (Armani), Gucci (Gucci) and other boutiques, all have offered discounts or hold special sales meetings.

The sale will not be available now, but the industry has always been low-key. It usually invites invitations to be patronized by loyal customers, and the discount products are limited.

This year, the situation is quite special. The store owners not only hold early sale, but also increase the price of special items.

Some operators even do not even send invitations, as long as they come to the store, they can give preferential treatment.

But this kind of "good health" is not available in every branch of the world.

Louis Weedon (LVHM) announced at the end of November that it lowered the zero price of Japanese market products, with an average fall of 7%, hoping to stimulate sales.

Chanel (Chanel) announced its price cut in October, and the sale price of most products in the United States dropped by 7% to 10%. Vasis, Versace and Chloe also followed up.

In recent years, the boutique industry has abandoned the belief that the price of products will rise and fall.

Analysts predict that next year, the luxury industry's revenue will see its first decline in many years.

Bain&Co consultants predict that global sales of quality goods will probably fall by 7% next year, while Bernstein analysts estimate a drop of about 5%.

As the unemployment rate continues to rise, corporate dividends and the wealth of the world's rich are shrinking, the consumer behavior at the top of Pyramid is changing.

However, the demand for high-end handmade uniforms or jewelry is still strong.

Industry experts believe that this represents the past mentality of seeking fame only for showing off, but the customers who ask for the quality and value of the brand are still there.

Mahler Weiss, Savigny's boutique investment partner, said the market's demand for space and top brands is still there.

The value of LV package will not be too serious, but it is not guaranteed to buy a lower brand.

Yang Jing: editor in charge