The Pformation Of Quanzhou'S Textile And Footwear Industry Is Just In Time.

Ding Zhizhong, chairman of Anta Sports Products Limited's board and CEO Xu Jing Nan, chairman of Fujian PEAK group, vice president of School of business administration, Huaqiao University, Mr. Zeng Zeng Lu, Ding Zhizhong and Xu Jingnan, the global financial tsunami has hit the real economy.

The municipal Party committee and municipal government recently held the Quanzhou entrepreneurs' conference, which sent a clear signal to the business community to boost the economy.

Where is the future development of private enterprises in Quanzhou?

"Trough often means a new peak. Entrepreneurs should not treat crises as panic."

The words of Professor Zeng Lu, vice president of School of business administration, Huaqiao University, have aroused people's concern.

Can't put eggs in the same basket? Host: what kind of economic situation does Quanzhou private enterprises face?

Zeng Lu: this year's difficult economic situation has first spread to heavy industries and production factors industries. Our city is mainly light industry, and there are 3 months to half a year's "conduction lag", so the time affected is relatively late.

Some enterprises in the Yangtze River Delta and the Pearl River Delta have failed, but most of the enterprises in Quanzhou are still in good condition. This is an early pformation with most enterprises in Quanzhou, while developing domestic demand market and foreign trade market are inseparable.

"Not putting eggs in the same basket", therefore, the loss is relatively small.

Xu Jing Nan: the financial tsunami does make Chinese enterprises, especially private enterprises, face great challenges.

In particular, small and medium-sized enterprises that are processing export are facing difficulties in the European and American market and the reduction of orders. Some of the small and medium enterprises lacking competitiveness have been eliminated.

However, the state has promulgated many macro policies, and the municipal Party committee and the municipal government have seen things early and acted fast, and taken a series of positive measures in time to increase support for small and medium-sized enterprises. The government's policy support has also brought great confidence to small and medium-sized enterprises. I believe that private enterprises in Quanzhou can get out of the cold winter and usher in the spring as long as they do not give up.

Ding Zhizhong: some enterprises in Quanzhou are less affected by this financial crisis. I think the key factor is that Quanzhou's enterprises focus on brand building.

The footwear industry in Quanzhou has come all the way from the manufacturing industry. Today, the brand management has played a very important role.

The brand has not only created the ten year glory of Quanzhou footwear industry, but also will continue to support Quanzhou enterprises in the direction of "big, strong, strong and excellent" in the future.

Industry adjustment is a necessity: host: what is the future development space of Quanzhou private enterprises?

Zeng Lu: the main problems faced by small and medium-sized enterprises are irrational industrial structure, low technology content, repeated construction and disorderly competition.

Even without the current global financial tsunami, industrial restructuring is inevitable.

In the future, small and medium-sized enterprises are bound to grow bigger and stronger, do well and develop well, and the number will decrease moderately. I expect that there will be a clearer reflection in the next 5 to 10 years.

Xu Jing Nan: from a nationwide perspective, or a few decades later, the vast majority of SMEs will indeed be eliminated.

However, for the current situation in Quanzhou, although the financial tsunami has caused some difficulties, most enterprises in Quanzhou are in good condition.

Quanzhou's enterprises focus on brand, which is an invisible asset. Our export has changed from "product export" to "brand export". From the emphasis on total quantity to quality, these are the advantages of Quanzhou enterprises.

Zeng Lu: China's domestic demand market is broad, and the demand level is relatively large. This provides a good platform for the development of private enterprises.

For example, the products produced by an enterprise are going downhill along the coast, but it may also have strong vitality in the mainland.

However, the multilevel nature of China's domestic demand market only provides a better buffer time for enterprises. Entrepreneurs with vision should seize the opportunity to adjust the business development plan with this buffer period.

Ding Zhizhong: the brand of Quanzhou now belongs to the national brand. However, when any enterprise develops to a certain stage, it will inevitably face the problem of how to go out and build the world brand.

The future development of Quanzhou's private enterprises should speed up the integration with the international market, and strengthen investment in management, technology and talents, so as to win more space for the future development of enterprises.

To build up the core competitiveness of enterprises: host: how should Quanzhou's enterprises "spend the winter"?

Zeng Lu: small and medium-sized enterprises must face up to the "winter" when they are out of winter, and do not turn the crisis into panic.

"Danger" is hidden in the "machine". Every low point of arrival means a new peak.

Of course, the most important thing at present is to maintain good capital chain, adjust production direction appropriately, reduce non profitable customers by reducing the products that can not be profitable, and reduce the company's organization within the company, thereby improving the profits of enterprises.

One of the principles to be grasped now is to grasp safe investment opportunities and expand cautiously.

Ding Zhizhong: it is inevitable for any enterprise to encounter economic depression. The most important thing is to do well in internal work.

Anta has been developing at a high speed in the past few years. Now it starts from management to improve some problems in the production process.

If an enterprise wants to survive and develop, it is necessary to do well in its own field of specialization.

Xu Jing Nan: I think for some mature enterprises with brand advantage, they can also expand moderately.

Why do I say so?

Because raw materials, labor costs and so on are all down.

At the same time, a number of small and medium-sized enterprises went bankrupt and made more market share.

In addition, the consumption ability of Europe and the United States has declined, and the demand for luxury goods and high-end products has decreased, thus turning to the consumption of low and medium products.

For Quanzhou brand enterprises, it is a good time to enter the international market.

The big enterprises and brand enterprises that have advantages are not facing crises but opportunities.

Relative surplus requires quality first. Host: how big is the potential of traditional industries?

Zeng Lu: at present, traditional manufacturing industries, such as textiles, clothing, shoes and hats, have relative problem of overcapacity.

But the traditional manufacturing industry is a lot of daily necessities, and it is an industry that every social development stage needs.

In addition, the demand for a product is multilayered. For example, a pair of shoes of 200 yuan may be overloaded, but a pair of shoes of 500 yuan may not be overloaded. This is the problem of added value and quality of products.

Industrial adjustment is inevitable for traditional industries.

Quanzhou enterprises can upgrade on the original basis, such as increasing technological content and improving management level, and so on, from labor-intensive industries to technology intensive industries.

Xu Jing Nan: Quanzhou enterprises have the advantages of manufacturing industry, coupled with the support of the government and the spirit that Quanzhou people love to win. The industrial chain and the formation of industrial clusters have also strengthened cooperation among enterprises. Quanzhou's development space in traditional industries is still very large.

Although the total amount of shoes on the Chinese market is large, many of them are inferior products, and the quality is not guaranteed. In the future, this part of products will be eliminated by consumers.

Ding Zhizhong: for the enterprises of Quanzhou, we can upgrade, manage and improve the quality of the products, improve the industrial chain, refine the internal division of labor, reduce the cost of production, and form the core competitiveness of the enterprise.

Our goal is to make "the most comfortable and cheapest shoes", which is our core competitiveness.

As long as clothing, shoes and other necessities of life do not change the nature, as long as the competitiveness of products in the industry in the lead, the market will always exist.

Yang Jing: editor in charge