Yan Yiming Uses Curtains To Change The Color Of Lhasa.

When the DIO coffee in Ling'an square met Yan Yiming, it was hard to believe that the young man in front of him was the biggest curtains wholesaler in Tibet. At one time, 90% of Tibet's curtains were wholesale from him. Even in the face of fierce competition, he had more than 60% market share in Tibet.

"Yes, we are leading the fashion of curtains in Tibet."

Yan Yiming, who has refused media coverage before, is hard to search in Baidu and Google. He is undoubtedly a rather low-key person.

But when it comes to curtain business, the casual outflow of heroism can convince people that this is indeed a person who can change the color of Lhasa's cities.

This is a inspirational story that has been described many times in the description of Hangzhou businessmen: when he was young, he had nothing to do except his wife and children, and then went out to fight. He met the great man and seized the opportunity that had just passed away and made it bigger and more successful.

This is also a group of quality that can make many merchants feel empathy: hard work, knowledge of the market, no hesitation, good reputation and marketing concept.

"This order cannot be changed."

Yan Yiming once again stressed that the 38 year old Ling'an man concentrated his efforts on the wholesale business. At the same time, he also strengthened his belief in this sacred land: believe in himself.

In 1997, a young man was sitting beside a mess table at a small restaurant near Chongqing Railway Station. 1/6 was beside himself with an old man drinking alone.

"The ticket is not in urgent need. Do you really think about it?"

The old man drank two mouthfuls of wine, looked up at the young man, and asked him in the dialect of Jiang Zhe.

The young man did not speak for a long time, and the daughter-in-law lowered her head.

Three months ago, they spent all the money they had spent together in the family and did not earn a penny. At that time, the lofty sentiments that were determined to exert themselves have now turned into an embarrassing silence. The return tickets of the two tickets to Hangzhou have already been squeezed out of the water.

"It's not easy to get out once. Maybe you'll never come out in your life."

The old man's low local accent knocked on the young man's heart.

After awkward silence again...

"Not going back!"

The young man, like a thundering roar, surprised the neighbor's guests.

"What is it called?"

"I don't understand what it's called!"

There was endless complaints.

Spectators do not know, that moment, changed the fate of many people.

Viewers will not know that the story of "going or staying" has been happening in different editions.

At least that year, in the 60 townsfolk who came to Chongqing together with the hero, Yan Yiming, the story of "leaving or staying" took place at least 60 times, 10 persevered, and 50 went home.

"The 10 people we have insisted on are basically" personalities "in Chongqing or elsewhere.

Yan Yiming and they gather several times a year to explore the industry and recall that year.

"1/6's chance of survival, if there is no such thing as" not easy ", I will not necessarily stay.

So far, Yan Yiming is still respecting the old man who persuaded him to stay as the noble in his life.

After this roar, Yan Yiming has been in Chongqing for three years.

In the past three years, although he didn't earn a lot of money, he recalled that without three years' in-depth understanding of the curtain industry and his painstaking research, there would be no credibility and success after entering Lhasa.

The difficulty is that the difficulty of the threshold is the fact that it is a chance for Yan Yiming to go to Lhasa.

In 1999, in Keqiao, Shaoxing, he accidentally heard the guys and people chatting there: "the people from Tibet are really big, and the same color goes into 30."

At that time, ordinary merchants only took one or two pieces of market each time, and the 30 Tibet merchants were undoubtedly a signal.

Yan Yiming, who is suffering from fierce competition in Chongqing, has received this signal sensitively.

Second days later, he booked a ticket to Tibet.

Before I go, I know there must be some difficulties in doing business in Tibet, but the difficulties can be overcome. The key is whether there is a market.

Yan Yiming came to Lhasa with the patience and determination of Hangzhou businessmen.

When he arrived in Tibet, the plateau reaction and language barrier made his market investigation difficult.

The old streets, the monotonous curtains, the local residents and even some stubborn spending habits made Yan Yiming feel hopeless.

Before me, many businessmen visited Tibet. Many of them were there after me.

Many people left, just like me at that time, and felt that there was no market here.

Why does it look like a hopeless Lhasa market? Why do the retailers want to buy 30 flowers in large quantities?

Is it simply because the road is far from convenient? Do businessmen in Tibet have no cash flow problems?

Yan Yiming felt that he could not go before he got to know these problems. He felt vaguely that the market here was naturally disguised, which also formed a natural advantage to screen out competitors, so that no one had ever developed it.

Then, can we find the gateway to the road to wealth?

A month later, he was incarnated as a Zhejiang businessman and a businessman in Sichuan. He had a deep and clever discussion with local curtains, consumers and cadres.

The conclusion is: This is a promising market. All the curtain makers in the locals are all small and small. If they can enter the market vigorously, cooperate with the advanced business philosophy and the advantages of purchasing, and then conduct consumption guidance, they will be able to quickly occupy the market.

"For those in the initial stage, the business is relatively backward.

Difficulty is the threshold, and difficulty is opportunity.

This is Yan Yiming's perspective.

Tibet's business experience is not easy to stay in Tibet.

Although Yan Yiming just said this sentence, but after the end of the interview, my brain is just this sentence.

Yan Yiming encountered unprecedented difficulties: he had only been doing business for three years before, and he only earned twenty thousand or thirty thousand of his small business every year. After that, he went to a completely unfamiliar place with high altitude reaction. He had no money to borrow $3000 from relatives and friends for 3000 yuan and $5000. He also needed to persuade manufacturers to make advances and let you pull away about 500000 of the goods.

When asked how to withstand this series of pressure, Yan Yiming revealed the courage of a Hangzhou businessman: "the pressure is really great, but this is what I have decided: I have been in this industry for two or three years, and I know clearly the quality, color, operation, cost and profit of the curtain. I have been investigating for a month in this place, and I can see clearly that there is market and potential in this place, and no one is bigger.

If they enter the same scale as they do, I will have no room for survival. Only when I enter in the first place can I grow bigger.

Once I have decided, I will let go and never look back.

Facts have proved that my judgement is right. "

"One of the characteristics of Hangzhou people in doing business is that they are willing to run small profits but quick profits under the premise of guaranteeing quality.

When other merchants came to bite the price, we were much more flexible; when others were waiting for the time to wait, I took the initiative to attack; when someone called the guy to run the market, I ran for myself, and I got the first-hand information and then returned to Tibet, so I could shoot the gun.

With such slow accumulation, I won a large number of guests.

During the month of inspection, Yan Yiming got a clear idea. Once the Tibetans feel good, they will come back to introduce their friends to buy and not to go to second. This characteristic is also the important reason why he is under pressure to invest heavily.

Word of mouth has made his business bigger and bigger.

Tibetans in Lhasa began to know that curtains were to be bought by a Hangzhou person, and the brand was also remembered as "a curtain of dreams".

Soon, the city of Lhasa has been fed up.

He began to expand.

Compared with the defeat of competitors in Lhasa, the road of expansion is even more difficult, not because there are strong competitors everywhere, but because of traffic and climate.

Lhasa to Naqu, more than 6 hours' drive; Lhasa to Bayi, 8-10 hour drive; Lhasa to Shannan, more than 3 hours, this is the nearest; Lhasa to Shigatse, 7-8 hour drive; Lhasa to Ali, more than 10 hours.

These are all in the normal weather and traffic conditions.

It takes time to do business, but Yan Yiming says, "there is no concept of time in business in Tibet."

"From Ling'an to Hangzhou this distance, if in Lhasa, it is likely to be able to meet the weather throughout the year: five minutes before heavy rain, five minutes later is the big sun, another five minutes, it may snow, and often encounter mudslides."

Yan Yiming said.

It's common for more than 10 hours to get stuck in a mudslide or to break down on the road.

So every morning when he goes out, Yan Yiming will bring enough bread, biscuits and water.

Unfortunately, he was trapped on the road for three days and three nights. The luckiest time was that the freight from Lhasa to Nagqu fell down from the cliff more than 50 meters high. Yan Yiming did not sit on the bus. The most dangerous time was that the mud rock flow roared down 1 meters from his car and sleeped him for more than 10 hours.

8 years ago, Tibet's curtains were the most monotonous and simplest gold velvet. Now, red, yellow, blue and green are all kinds of styles.

"What curtains are popular in the South and Tibet will be popular in half a month?"

Yan Yiming's "curtain dream" brought the dream color to Tibet.