Foreign Trade Clothing Business Difficult To Do, The Boss Joined The Catering Industry

"There are several restaurants in Zhongshan North Road hanging out of the brand of pfer"; "there is a small restaurant on Bai Jing Fang lane, which went to dinner two weeks ago, and closed the door a few days ago".

Whether the owners of Hangzhou's catering industry are willing to admit that many sensitive consumers still smell the chill brought by the financial crisis.

It may be said that the pfer of business may be an individual case, but the "special price wind" which has blown to the end of the year has obviously become a group phenomenon in this catering industry.

At this time, even the old experts in the catering industry did not dare to act rashly. Some large catering organizations also adjusted their strategic plans in the coming year. However, surprisingly, many of the outsiders who had been engaged in foreign trade and clothing industry recently broke into the catering industry one after another.

Benigni's restaurant on Nanshan Road opened recently.

Consumers who do not often patronize may not know that the brand new decoration has been quietly changed.

Benigni's new owner, Xu Wei, is also the boss of a clothing trade company.

Prior to Benigni, Xu Wei's resume had nothing to do with food and drink.

"I have been doing well in foreign trade company for 16 years, and I have made my own brand.

It's the first time to open a restaurant. "

Surprisingly, Xu Wei, who was inexperienced, suddenly opened an Italian restaurant this year and managed it as his main sideline.

Recently, a new sign appeared on the high silver street.

Similar to Xu Wei, Mr. Hu, the boss here, worked for nearly 10 years in a textile foreign trade company and started running restaurants not long ago.

"In the past, we had no research on food and drink. We could say that it was outsiders. We only had porridge hot water pot in Guangzhou and Shunde. This kind of health preserving food seems to have not been seen in Hangzhou, so it's like trying to open a restaurant like this."

Because the business of the foreign trade company is still being done, most of the affairs in the restaurant have been handed over to Li Linlai, the boss.

The ancient teahouse also opened a teahouse to sit and watch.

The hostess, Jinji, has been in the garment industry for 15 years. Now she has shifted her money from "wear" to "eating".

"At the earliest time, I had done wholesale clothing in Sijiqing for two years, and then opened a children's clothing company, when customers were all over the country."

This is the first time that she has set foot in the catering industry.

From "wear" to "eat", the restaurant feels that the risk is relatively small.

Not only the small hotels in the streets and lanes can not withstand the storm, but even big restaurants must keep on sale and discount to maintain the temporary scenery.

At this time, it is necessary to have enough money and experience to invest a lot of money in opening new stores.

However, there are many faces in this industry, and coincidentally, their previous occupations are related to clothing and foreign trade.

Do you dare to enter the catering industry at this time because they can't see the hardships or other reasons?

Xu Wei, Jin Ji and Mr. Hu mentioned "interest".

Xu Wei said that when he made his own clothing trade, the list came from Italy. He was very familiar with and liked the culture of Italy. When he met Benigni's chance to pfer, he started the idea of opening Italian restaurant, and invested 8 million yuan for this purpose.

As for Jinji and Mr. Hu, the reasons for opening teahouses and opening porridge shops are also related to their love for tea and gruel on weekdays.

Of course, just interest is not enough to make them a driving force for restaurants.

This year's economic crisis, the impact of foreign trade companies is the first to bear the brunt, the clothing and textile industry suffered a blow.

Under such circumstances, many foreign trade apparel practitioners who have suffered great ups and downs have to find new outlets.

In their view, the risk of running restaurants is relatively small.

"Now the economy is very difficult, many industries are very difficult to do, but I think the impact on small teahouses should be small."

Jinji told reporters that the clothing industry will have a headache every year at the end of the year, while the debt will not come back and the other side will not pay for the processing plant.

Mr. Hu also felt that cooking would be more stable.

"I didn't know about this congee hot pot, and now the customers are getting more and more. They will also introduce their relatives and friends."

Mr. Hu is very relieved about this development. He believes that as long as the restaurant makes a public praise, it will accumulate a certain number of repeat customers, and the business will not fluctuate too much.

I am confident that the outdoors will have a bright future for the catering industry, and whether the restaurants run by these outsiders can manage for a long time.

However, these beginners are not hesitant, nor are they worried by the unsustainable business of some peers.

He said, "sitting on the watch" is not bad at present. The situation is relatively stable.

"Because I know a lot of tea friends, they sometimes come to me to buy tea for the company group, once there are three or forty Jin, and the tea with high price is also patronized.

The business of self-service tea is also good. On the weekends, there are more people. On the two floor, VIP district sells 80 yuan / place buffet tea, and often sits full of people.

Mr. Hu and Li Lin are quite satisfied with the operation of "porridge seafood bailing".

"At ordinary times, 60% of the seats are seated, and on weekends and holidays, the shops are full."

Li Lin, the boss, revealed that the average daily turnover is more than 5000 yuan, and the business is getting better and better. Next year, it is sure to continue.

"Our products cater to the needs of consumers for health and wellness, and we can go further."

Xu Wei admitted to reporters that Benigni is still at a loss stage.

But this does not prevent her from persisting in running restaurants.

"We now have an average turnover of about 20 thousand yuan per day, although it is still a deficit, but in the western restaurant, we are losing a lot of money.

And, after all, we are just beginning.

I believe we can give customers a period of acceptance, and do more publicity next year, and things will get better and better.

Experts say that investing in restaurants should also be considered carefully. As the saying goes, "all trades are the first to eat". Under the financial crisis, "outsiders" test the courage of the catering industry.

Wu Guoping, the boss of Zhejiang grandma's Restaurant Co., told reporters that she was also engaged in business management before she set foot in the catering industry.

"Under the market economy, the balance between supply and demand is entirely regulated by the market, and the pformation of foreign trade into catering is a normal phenomenon."

Wu Guoping said he had worked in the factory for more than ten years, and it was because he had so many years of management experience that he could also manage his grandmother's home.

"Many industries and open restaurants belong to labor-intensive industries. They share a lot in common.

Many people have been struggling for many years in the foreign trade and other industries. They have accumulated a lot of experience in marketing and management. They know how to grasp the consumer psychology of consumers, and can well grasp the customers' consumption needs after changing careers.

It should be said that we all have chances to succeed. "

Another person who has been in the catering industry for many years believes that investment in the catering industry is coexistence of opportunities and risks.

"Every industry has its own characteristics. It's easy to open a restaurant, but it's not easy to manage a restaurant."

He believes that "everyone who has pferred to the new industry will have the chance to succeed, but they are also faced with many risks. Investors are required to take the market seriously and invest prudently, so that the chances of success will be greater."

Yang Jing: editor in charge