The Most Fashionable One Is To Lead The International Textile Capital And Fashion Fashion.

Keqiao China Textile City has the most complete textile industry chain, the largest textile production capacity, the largest three professional markets in the country, and the pulse of fashion and innovation is beating here. In recent years, Keqiao's local excellent brand fabric enterprises have strong momentum of development, helping Keqiao's traditional textile industry shift from traditional OEM processing to the development of independent brands and "smile curves". As one of the five largest billion industries in Keqiao, the fashion and creative industry has become the new growth pole of Keqiao's sustained and healthy economic development under the guidance of "run up to one time" reform.

Recently, a "Keqiao optimization live broadcast plan" campaign has made people expect more about the fashion development of Keqiao textile. Activities selected Jinsheng textile, jemill silk, three Chuan textile and other 10 high-quality fabric enterprises, to live goods, online interaction, playback and other forms, to achieve designers, clothing brands and Keqiao fabric enterprises "no distance" docking, reflecting the Keqiao textile technology, fashion, green vigorous posture.

Under the influence of the epidemic, the industrial Internet has played a role in promoting the fashion transformation of Keqiao enterprises. On the one hand, through convenient online interaction, the circulation of information data in the supply chain has been opened up, and the breadth of the connection between enterprises has been increased, and the supply chain control ability of textile enterprises has been strengthened. Effectiveness. On the other hand, the Internet has woven the traditional supply chain into a "supply network". Fashion enterprises can get more raw material sources and sales targets, reduce the risk of supply chain breakage, and achieve rapid supply and demand matching between enterprises, and establish a more diversified supply relationship.

All along, Keqiao's textile industry is not short of manufacturing capacity, but it lacks creative inspiration to lead the fashion industry. Combined with the reform of "run up to one time", Keqiao is accelerating the process from "world fabric distribution center" to "global fashion base" with the advantage of "one piece of cloth", and continues to promote the two major action plans of "Silk Road Keqiao, the whole world" and "monthly exhibition and fashion show every day", so as to realize "Keqiao fabric is sold all over the world, spinning all over the world".

Design prospering Market

Trend of pilotage

In recent years, in order to vigorously develop the fashion industry, build various platforms, introduce domestic and foreign design organizations and talents, and actively promote the construction of the creative design base of the textile industry, Keqiao has formed the layout of "one core, two centers", namely, the creative building, the light textile City creative garden, the China Textile Center, the China Textile International Fashion Center, etc., which has formed the "design + industry" and "design". "Internet +" and "design + release" are the core areas for creative design of textile industry. At the same time, we have created the dyeing and finishing center with the blue print fashion town as the main body and the textile equipment design innovation center taking Shaoxing textile equipment characteristic industrial base as the main body.

Under such a fashion atmosphere, Keqiao textile enterprises are also actively grasping the new normal economic development and developing new trends to increase consumers' sense of participation and gain more fans of brand benefits. In this year's Tmall super category day T-shirt special event, Zhejiang Yi yarn textile technology Co., Ltd. as "super fabric expert", for the first time in the C terminal platform for consumers to understand the whole chain of three acetic acid fabrics.

It is reported that the company's "Taiping bird" launched the three acetic acid black T-shirt, through the use of Wan Zi Technology three acetate AIR COOL silky cool series, the functional fabric and fashion art perfect combination, giving T-shirt brand new vitality. Combined with the new marketing mode, Sun Lei, director of the company's planning, said, "2B to 2C let us learn to design products from the perspective of consumers. Taking the sales of three acetic acid fabrics as an example, it mainly focused on the sale of high-end women's clothing brands under the line, transmitting popularity, sense of superiority and quality, while online sales highlighted functional selling points such as wrinkle resistance, moisture absorption and sweat perspiration. In the summer, the demand for high temperature fabric for cold sensation technology was generated. At present, we are also designing more fashion samples for consumers in different scenes, different wear and different seasons.

In the 2019, China Textile City also relied on the resources of Zhejiang University of Technology, such as Zhijiang college and other colleges and universities, and formally established the "fashion model team of China Textile City". It regularly performed in the South Gate Plaza of light textile city, the exhibition center of light textile city and main market hall and passageway. And other activities provide strong support, and further increase the "fabric into clothes, models to show" propaganda. Next, we will continue to integrate resources such as idle market and vacant business rooms, and introduce fashionable and creative design areas, boutique exhibition areas and personalized customization areas to provide more creative design services for operators.

Original protection market

Leading the quality Era

Since the beginning of this year, the Keqiao region has strengthened the financial services entity economy around "six stability" and "six guarantees". It has actively guided enterprises to empower financing through intellectual property pledge, and has injected strong impetus to the development of market players. Since the resumption of production and rehabilitation, Keqiao has tepated 270 Keqiao enterprises with proprietary intellectual property rights such as patents, trademarks, copyright and so on, and has visited the enterprises with banks with strong demand for financing, and has carried out precise docking and customized the intellectual property pledge financing scheme. Through simplifying the operation, the pledge has been run for zero time, forming a "bank loan + government risk pool fund + financial subsidy". The "Keqiao mode", which is characterized by the pledge of intellectual property rights, is subsidized in accordance with 50% of the bank's benchmark interest rate for the same period of loans. The maximum discount rate can reach 300 thousand yuan. Data show that from 1 to May this year, Keqiao's intellectual property pledge financing amounted to 576 million 100 thousand yuan, an increase of 78.4% over last year, accounting for 84.3% of the city's total, ranking third in the districts and counties.

The continuous promotion of intellectual property pledge financing also reflects Keqiao's great efforts to protect originality. As a famous domestic printing design service Internet platform, tile column has been developing the trend of digital printing, Internet technology and sharing economy since its establishment in 2012. It has realized the digitalization, on-line, intellectualization and integration of all life cycle of textile fabric pattern design, storage, transaction, copyright registration and so on.

Relying on the advantages of Keqiao textile industry cluster, tile column allows the original flower design to empower the fashion industry. This April 26th is the twentieth World Intellectual Property Day, and tile tile has launched a week of 2020 tile column copyright week. "Tile hurdle is essentially a copyright trading platform. Copyright protection, as the pain and difficulty of online flower trading and Keqiao fashion creative industry, began in 2017. The company launched a one-stop professional copyright protection service from right confirmation to rights protection. We have professional copyright service teams and online copyright service platforms. Customers can apply for block chain certificates, copyright registration certificates online, and 4 professional law firms cooperate with us to provide professional copyright litigation services. At present, service customers have covered 22 provinces and municipalities. Li Chunfang said.

Tile column's emphasis on copyright protection has become a miniature of the copyright protection work in Keqiao district. At present, there are 7 patterns of copyright registration management protection and acceptance in China's light textile city, and administrative protection, judicial protection, arbitration protection, self-discipline protection and "four in one" protection system have been formed. Since last year, the Keqiao District Flower office has actively communicated with the state and provincial copyright authorities, established a textile pattern database, and developed a new pattern matching and screening system. This year, we will further reform the "run up to one time" reform, and introduce a free registration policy. We will implement the full reward and registration policy for the copyright registration of enterprises and individual industrial and commercial households in the Keqiao area. The applicant does not have to pay the application fee in advance, greatly increasing the number of original pattern applications, and escorting the fashion and creative industries.

Strong talent market

Optimizing industrial environment

Two words of talent and five strokes are the foundation of a city's competition, the source of transformation and the driving force. In recent years, with the goal of "comprehensively benchmarking the future science and Technology City, building a new highland for talents in Keqiao province and building the best ecological zone for talents", in recent years, we have carried out the strategy of "talent intensive area" in depth, and worked hard in the field of talent introduction, platform construction, policy support, service guarantee and mechanism optimization.

Data show that last year, Keqiao District introduced 37 European creative design talents, 31 fashion brands, and 33 creative enterprises, and the design and research and development of textile industry creative design base 293 million yuan, which led to 34 billion 650 million yuan sales for service enterprises, up 15.49% over the same period last year. In addition, Wu Haiyan, the Golden Summit designer and professor of The China Academy of Art, signed a strategic cooperation agreement with the China Light Textile City Construction Management Committee to build the international fashion Research Institute in Keqiao, and constructed a new fashion ecosystem.

A few days ago, the first batch of "Keqiao latitude and longitude plan" design personnel participating in the assessment was started. As a selection of creative design talents in Keqiao district this year, the Jingwei plan aims to further implement the talent intensive area and innovation driven strategy, and encourage more high-end creative design talents to lead the high quality development of fashion industry.

It is reported that "Jingwei plan" is selected for talents to innovate in Keqiao District, and it will enjoy two kinds of supporting policies. Entrepreneurship is mainly supported by talents in five aspects, such as project initiation, loan discount, site lease, subsidy and performance award. The innovation category is mainly to reward talents, pay subsidies and rent subsidies to enterprises that introduce "latitude and longitude" talents. According to entrepreneurial type A, B, innovation a and innovation B, the maximum subsidy is 1 million yuan, 600 thousand yuan, 600 thousand yuan and 300 thousand yuan respectively, and the longest time is 3 years.

Planted phoenix tree, attracted Phoenix habitat. In order to further optimize the business environment, Keqiao District firmly grasps the "bull run" of the "run up" reform. With the deepening of the "three service" activities as the carrier, through the "government and enterprise face-to-face" and other forms, we will effectively strengthen government services, strengthen financial security and lighten the burden on enterprises, so that a good investment environment will become a "strong magnetic field" for many high-quality projects and high-end talents to settle in Keqiao. Nowadays, Keqiao has increasingly become the space for hatching dreams, the stage of fashion transformation, and the place to create opportunities, carrying countless people's yearning for a better life.