AOKANG Agents Conference On Wealth Creativity

In from December 17 to 19, 2008, AOKANG group agents conference was held in Wenzhou, where its headquarters is located.

Nearly 200 agents from all over the country participated in the event.

It is understood that the theme of this conference is "people gather together and share wealth" as a theme, and discuss how to maintain steady and rapid development and realize wealth sharing under the condition of economic turbulence.

From the perspective of the emergence of "crisis", the most popular words at present are probably not "crises".

The US subprime mortgage crisis has led to global economic turmoil.

The agent's visit to AOKANG headquarters also wanted to hear the views of Wang Zhentao, chairman and chief executive of AOKANG group, on the crisis and formulate 09 years of development strategy.

Wang Zhentao said that there is a famous paradox in political science called "tragedy of the commons". It is interesting that this paradox applies equally to economics, and can be used to explain the occurrence of the subprime mortgage crisis in the United States: assuming that the market is owned by many businesses, if everyone is just taking profits and ignoring market rules, then the market will eventually collapse and no one can make any profit.

If we can reach an agreement and operate under the market rules to ensure the orderly operation of the market, if anyone takes advantage of the blind spot in the market to break the agreement and violate the rules of the market, we can enjoy a lot of profits.

According to this logic, if every businessman secretly pursues the maximization of their own interests and everyone runs against the rules of the market, the financial crisis will of course emerge as the times require, and the economic turmoil will come naturally.

In other words, individual rationality often leads to collective irrationality.

Therefore, it is particularly important to strengthen close cooperation between agents and companies in a very special period.

This requires companies and agents not fully rational at crisis juncture and in front of interests. Instead, they should establish a win-win market at the height of wealth sharing.

"Consumption is the key to economic recovery", Zheng Junping, an agent in Longwan District of Wenzhou, held first-hand information on consumer and consumption potential when he talked with consumers.

He said that the consumer market is weak because consumers are too shy to spend their money and tighten their pockets.

Thus directly worsening the survival environment of enterprises, enterprises layoffs or closures become the norm.

A large number of unemployed consumers lost their fixed income sources, which led to a wider range of people who dare not consume or have no ability to consume.

The US bond authority rating agency Standard and Poor"s Corp (Standard & Poor 1), s Ratings Services, said in a report that Asian economies could recover before 2010, influenced by monetary and fiscal stimulus measures and stronger regional integration trends.

Lang Xianping, a professor at Chinese University Hong Kong, is pessimistic about the post crisis economic recovery as "sickness comes like a mountain, but disease goes like a thread".

According to the analysis by agent Zheng Wu, when Asia and the world economy will recover, it will not depend solely on national economic policy and regional cooperation. Consumer behavior seems to be more critical.

(Elinor Ostrum), an American public economist, argues that individual consumers usually ignore the long-term interests only in front of the interests of the Ostrum.

She also pointed out that factors affecting individual consumer choice include expected benefits and so on, while the longer the expected benefit time is, the more meaningful it is for individuals.

According to the analysis of many professional institutions and economic celebrities, economic recovery will take at least 1 years.

In view of this, at present, the individual consumer's perception of consumption is approaching zero.

But in turn, the consumer consciousness which tends to zero proves the huge consumption potential of the market.

Some smart agents say how to give consumer confidence and increase consumption motivation will become the focus of future work.

At the same time, most of them believe that "this is not the time to shop blindly, but should dig deep potential for consumption, and strive to increase the sales performance of single stores".

"Domestic demand" and "external demand" have been viewed dialectically in recent days. China's foreign trade exports have suffered negative growth for the first time since February 2002.

The central economic work conference closed recently in Beijing also emphasized the importance of "expanding domestic demand" again.

"China has a population of 1 billion 300 million, and everyone has to wear shoes, so the consumer market is still there, and it is very large.

The key is whose brand is loud, whose quality is hard, whose style is new, and whose service is good.

Zhao Guorong, an agent from Sichuan, said that as far as he knows, AOKANG's brand value has reached 6 billion 119 million, and its quality, style and service have been greatly improved and improved. These are good news and will help to boost the domestic demand market.

Since the financial turmoil, AOKANG has already done some work around domestic demand.

For example, continue to optimize AOKANG thousands of independent stores, stores, shops, online stores, "next is to increase support for agents, close cooperation with agents, and strive to improve the operation capacity of agents."

Wang Zhentao said that agents are familiar with the most advanced consumption information, they seize the domestic consumers, and seize the key to the problem.

"At present, the international economic environment is not very ideal, and it is right to base ourselves on domestic demand. We are confident that we will do well, do well, stabilize and strengthen the domestic market."

But at the same time, Wang Zhentao said that the sales work next year is only a matter of intensity, which is also questionable.

It should be noted that the downturn in the economy has led to a decline in the purchasing power of international consumers.

This is a great opportunity for China's commodities to enter the international market.

The integration of industrial resources and the formation of sales drivers is undoubtedly an important part of AOKANG's footwear industry chain. AOKANG will fully integrate resources and take a series of soft and hard measures to form sales drivers on the entire marketing front, including agents, so as to provide a strong guarantee for CO creating and sharing wealth.

AOKANG shoes Sales Co., Ltd. has been in action for a series of activities, "I contribute to marketing" and "marketing stage". The theme is very fresh and outstanding. It aims at opening up the minds of employees, bringing together staff ideas, and providing ideas and suggestions for companies and agents to make 09 year sales plan.

Production is the key to sales.

At the agent conference, Fan Manru, general manager of AOKANG shoe manufacturing Co., Ltd., said that in the future, production will be closely focused on sales, and quality control must be ensured.

In addition, AOKANG also intends to re establish the information processing center and improve information sharing services.

After that, AOKANG's distribution of branches, subsidiaries and agents in the world will be more convenient to enter the information system management platform such as information sharing, information exchange, information feedback, information processing and so on, so as to form a greater sales force service.

Yang Jing: editor in charge