Some Netizens Posted That The Shenyang Shang Tai Department Store Would Be Closed To The Major Department Stores.

< p > April 30, 2014, some netizens posted in Baidu Shenyang post bar, calling Shenyang "a href=" http://sjfzxm.com/news/index_c.asp "Shang Tai Department Store" /a "close doors and shut down, and may withdraw from Shenyang's brutal retail market.

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< p > because CCTV once evaluated the surplus of Shenyang shopping center homogenization, and then associated with the recent withdrawal of isdan department store.

Although some netizens posted a reply in real name, insisting that the department store was only temporarily closed, but soon it was drowned in the discussion of netizens.

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< p > at the same time, statistics from Jones Lang LaSalle show that the vacancy rate of Shenyang shopping center is as high as 24.3%, ranking the highest in the sub provincial cities of China.

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< p > precisely because of the high vacancy rate and the low level of passenger traffic, Siwu department store, Meimei department store, Yi Dun department store and the New Mart Taiyuan Street store of DAC group either completely withdraw from the market or re plan the market strategy.

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< p > in fact, it is not only the vacancy rate that plagued the a href= "http://sjfzxm.com/news/index_c.asp" > the mall > /a >, the high rent, the increasing number of shopping malls and the complex and changeable economic forms at home and abroad. The electricity supplier represented by Taobao is also "injured" in the real economy.

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What is the survival status of the major department stores in Shenyang? What other problems are perplexing the decision-makers in the market? And which direction will the retail industry develop? < /p > p

< p > [very few customers] < /p >

< p > the vacancy rate of shopping center is 24.3% < /p >

"P" has sprung up all kinds of commercial projects throughout Shencheng, bringing convenience and more choices to people, but also raising the vacancy rate of shopping malls in silence.

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At 12 o'clock on May 11th P, the sky in Shenyang was cloudy and raindrops kept falling.

In the Maoming department store on Youth Street, Feng Zhuojun, a shopping guide, began to kill time with "angry birds" after dealing with a few customers.

As a shopping guide for Maui department store, Feng Zhuojun spent most of her time tinkering with his cell phone, not even a chatting companion.

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< p > > in the Five Mile River business area, the Maoming department store is not isolated, and the sales of the department store, which is less than 1000 km long, is also cold on the mother's day.

This reporter statistics found that from the New World Shopping Center to the summer palace city square, and then to the friendship Times Square and Jia Zhaoye center, the Five Mile River business circle is filled with a commercial complex, and the commercial volume has reached 600 thousand square meters.

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Wang Yuanyuan, who lives in Sheng Hua Yuan, home to P, told reporters that the shopping malls which had been opened at her doorstep brought convenience to her.

The most attractive thing for Wang Yuanyuan is the neat shopping environment. "The most annoying thing to go to Zhongjie is that there are many people, but there is no such thing at my side, and the customers are sparse all day."

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The reason why Feng Zhuojun is annoying is p. No customer means no sales. This affects her income. "Sometimes I can't sell it all day, even if I don't even dare to think about it, wages can be punctually satisfied."

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< p > as an agent of a daily chemical product in Liaoning District, Wang Dongjun's mood is just like the haze of the sky. The direct shop of Huarun wanshen SHENLIAO Road store has recently declined due to the sparsely populated passenger flow.

Wang Dongjun said that because of preferential policies, shopping malls were filled with large and small shops, but when customers saw no increase in traffic volume, they were withdrawn.

"Although the rent of the shop is not much, the guide is paid, and as long as the business starts, it affects the whole line."

Wang Dongjun said that anyone who lost money would not be willing to do business. "If this is still the form, then I can only think of it quickly."

Wang Dongjun's experience is the epitome of Shenyang's business. Statistics from Jones Lang LaSalle show that the vacancy rate of Shenyang shopping center is as high as 24.3%.

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< p > rent pressure < /p >

< p > high rent is finally passed on to consumers < /p >

< p > the operators of shopping malls should pay for the rising housing rents and eventually pfer them to consumers.

On the evening of May 10th, Xing Fuzhong, who lives in the Shenyang Railway Station area of Heping District, walked straight to Taiyuan Street Pedestrian Street with his wife's hand.

Xing Fuzhong said that although the New Mart store in Taiyuan had been closed for almost a year, he still had to go there when he was resting. "After all, I've been working there for a while, and I miss my time with my colleagues."

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Xing Fuzhong, who still works in business, admitted to reporters that he was still concerned about every news related to this store. P

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Xing Fuzhong P still clearly remembered that in the afternoon of July 31, 2013, after receiving the news of "closure" at headquarters, he and his colleagues were ordering goods and sealing boxes until the early hours of the morning, and witnessed the last moment of the withdrawal of New Mart street in Taiyuan.

Although Xing Fuzhong did not know the specific reasons for the closure, he later saw from the media reports that "in fact, the New Mart Street store in Taiyuan is not operating poorly, but the landlord has raised the rent to make the shopping malls difficult, and ultimately choose to evacuate and plan to move to Shenbei New Area as a whole."

The Taiyuan Street area, which started hot in the 80s of last century, also said farewell to the same high-end department store last year.

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< p > a person in charge of anonymity in a shopping mall said that in recent years, Taiyuan Street area has been undergoing underground pformation, resulting in traffic problems which directly affect the flow of shopping malls.

Naturally, Yi Dan and Xin Mart did not meet their business expectations, and it was even more difficult to support large volume commercial operations.

But their departure is still related to the rising rent. "Only a few shopping malls own their own properties. Most of them rely on renting operations. In recent years, the form is bad but the rent has increased by 10%."

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< p > not only does the shopping mall bear the pressure of high rent, but also many dealers are in distress.

Wang Dongjun said in an interview with reporters that it was located in a cosmetics shop in a shopping mall on the middle street. It received a notice from the mall a few days ago. "Its future cooperation mode is not only limited to the deduction point, but it will charge the bottom of every household according to the specific circumstances."

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< p > Wang Dongjun thinks that this is like killing the goose that lays eggs. "The meaning of the shopping mall can be understood. If the sales volume is high, it will receive a deduction. If the sales volume is low, the bottom will be guaranteed. In any case, the shopping mall will raise the cost and eventually pass it on to the consumer."

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< p > supply surplus < /p >

< p > there is a complex per square kilometer < /p >.

< p > because of the gloomy departure of New Mart Street store in Taiyuan and strong data from various survey organizations, many media named Shen city commercial real estate over development.

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< p > during this year's Labor Day holiday, the reporter walked along the Shenyang metro line two Shenyang library station, about two kilometers north, and walked to Gongyezhanlanguan Station.

Reporters found in the survey, although only about two kilometers away from the distance, but on both sides of the Youth Street is crowded with various large complexes, including the summer palace city square and Jiazhao center, which are familiar to people, as well as the commercial luxury of Jiali center and friendship Times Square.

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< p > statistical data from CBRE CB Richard Ellis show that there were 29 complexes built and completed in Shenyang last year, with a total construction area of 26 million 500 thousand square meters, including hotels, apartments, office buildings and shopping centers.

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< p > the data released by the previous survey also show that Shenyang ranks the 40 among the commercial real estate cities in China, ranking the third only in Beijing and Shanghai.

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Wang Dongjun, who is stubborn and stubborn, has outspoken the number of shopping centers in Shenyang. The number of shopping centers in the world is ranked the highest in the world, but no shopping center can rank the world in front of the world. < p >

Wang Dongjun believes that behind these seemingly impressive figures is actually a surplus of hidden worries in commercial shopping centers. "There have been rumors that Taiyuan's street clothes store has been vacant for 10 years," he said.

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"P", coupled with the continued decline in passenger traffic in these years, and the resulting decline in turnover have resulted in shutting down a number of stores, including the West Wu department store, the United States and the United States Department stores, the imdan department store and the Taiyuan Street store.

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< p > in Wang Dongjun's view, in fact, even if there is no shutting down, the pformation of shopping malls represented by World Trade Department is also a microcosm of the current business situation in Shenyang.

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Wang Dongjun, who is well versed in Shenyang's commercial market, said that the first thing was the Five Mile River of the world trade organization, and then the Youth Street store of Hualian Department store, which was pformed because of the problems of investment and operation. P

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< p > "the Department Store pattern before Shenyang is clear and clear, high-end has Zhongxing, new world, West Wu and Zhuo Zhan, the middle and low end has prosperous, commercial city and joint venture, plus Carrefour, WAL-MART, Tesco and other people's supermarkets, everyone is living at ease."

Wang Dongjun said that at present, the internationally recognized vacancy rate should be controlled at 10%. At present, the vacancy rate of 24.3% in Shenyang really needs to be vigilant. "Data show that Shenyang has a complex per square kilometer, which is really too much."

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< p > however, according to Rui Yide, the largest commercial real estate agency in China, although Shenyang's per capita income level is difficult to compete with the super large cities, Shenyang ranked only third after Beijing and Shanghai.

In the ranking of "fast fashion favor city" and "fashion brand favored city", Shenyang also ranked fifth and seventh respectively.

Although many times have been accused of the existence of a commercial real estate bubble, the retail market in Shenyang is increasingly mature and affirmed and is being greatly reduced and slowed down by commercial development, driven by the level of economic development and the development of retailers.

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< p > Network shock > /p >

< p > electricity supplier to the mall sales shrink 1/3 < /p >

< p > by the complicated economic environment at home and abroad and the multiple shocks of thrift and electronic commerce, the turnover of large shopping malls in Shenyang last year has shrunk by 1/3.

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< p > May 11th around 9, although the sky was already cloudy and drizzle, but there was still a long queue in front of a department store on the Middle Street Pedestrian Street.

Consumers told reporters in an interview that they did not come for the promotion of mother's day, but because a pet show was being held here.

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Wang Yu, a shopping guide, said in an interview with reporters that the shopping peak in shopping malls usually appeared in the evening, but the weather on that day might have disappointed her. "Continuous rainy weather usually has less traffic, but even if it is fine weather, maybe everyone will buy online."

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< p > indeed, Wang Yu, who has ten years of shopping experience, is influenced by various factors. Nowadays, consumers are more rational.

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< p > Wang Yu also encountered such a thing in sales: a young man caught up with a pair of jeans, but he did not let the tickets be opened and paid. Instead, he pulled out his cell phone and opened the scanning software, then demanded payment in line with the network price.

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"P > this episode impressed Wang Yu deeply. After that, she also deliberately studied online shopping knowledge." the book is simple and clear, the biggest feature of the network is flat, which allows brand enterprises to directly face the consumer terminal. "

Whether it is heaven cats, Taobao or Jingdong, Gome, big brands almost have their flagship stores, "people save the middle links, and the products are cheap and natural, but unfortunately our physical stores are still in the market."

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< p > in fact, the big shopping malls in Shenyang have already felt the impact of the electricity supplier on the real economy, but they did not expect the electricity providers to come so fast and so fierce that they could not cope with the problem.

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< p > the head of a department store in Zhongjie told reporters that the sales volume of the mall last year dropped by about 30% compared with that of the previous year. "The situation of other shopping malls is not as good as where to go, and the situation is basically similar."

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< p > precisely because of the change of people's consumption habits and the convenience brought by electricity providers to consumers, many shopping malls, including Zhongxing mansion, are now preparing for their online shopping mall, and some of the online shopping centers are already on the line before labor day.

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< p > but in most shopping malls, online shopping can bring convenience to consumers, but it lacks consumers' shopping experience and services.

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< p > "perhaps the most typical example is footwear. The size of the number is often not so accurate, so we must highlight the concept of service."

Those in charge of shopping malls said that this is the problem they are currently considering. "Future shopping malls should give more prominence to the service function. Consumers can try them on in my store, and then help them to pay for the network by the shopping guide. The same city can buy the goods on that day and get home on the same day."

The person in charge of the mall said, "this is probably the ideal O2O mode in our mind. Consumers can no longer shop with shopping bags."

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< p > [mixed feelings] < /p >

< p > survival in small and medium-sized stores, < /p >

< p > the retail market trend of Shenyang has also become the focus of attention from one retailer after another.

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When p was around 17 o'clock in May 11, 2014, An Xinghua drove his imported cross-country jeep to a construction site in Hunnan New District, where he planned to see the latest progress of construction.

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"P", as the investment manager of this future commercial complex, he needs to feedback every bit of progress from the project to the brand dealer he is responsible for.

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< p > An Xinghua took out a special diary in front of reporters. It was all about the customers' information. "This person holds several brands of cosmetics, which is familiar with the clothing department. This person wants to buy a shop, but he wants to rent it out."

In An Xinghua's memory, although the shopping mall will not be put into operation until next year, the investment work is almost coming to an end.

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An Xinghua told reporters directly that P had asked him questions: "are there so many shopping malls in Shenyang now, will there be so many people to spend?" /p.

"P > his answer is affirmative, due to various reasons, there are many shopping malls in hot water," but for our urban complex, or small and medium-sized stores, it is a rare opportunity. "

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< p > "with the increasing size of the city and reference to housing prices and other comprehensive factors, more and more young people are buying houses outside the second ring road."

An Xinghua said, and usually there is no necessary supporting facilities for life, so in the land planning process requires matching, "for example, the Huarun Wanjia supermarket located in Shenbei New Area, although far away from the urban area, but stick to local consumers, people are living quite well now."

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< p > in fact, not only is the small and medium-sized stores able to survive in the cracks, but also the traditional department stores represented by Zhongxing and Xing long have achieved good sales results last year.

Public reports from the media showed that ZTE Shenyang commercial building sales last year reached 348 million yuan, up 3.41% over the same period in 2012.

Zhang Wanqiang, deputy director of the Institute of economics, Liaoning Academy of Social Sciences, thinks that the development enthusiasm of the large commercial center is unprecedented. On the other side, there are many commercial retail outlets, such as a href= "http://sjfzxm.com/news/index_c.asp" > department store "/a", which have been closed at Shenguan gate, while the commercial complex is surviving in the cracks of the city. This may indicate that Shenyang will usher in a new round of market shuffling.

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