New Opportunities For Children's Clothing Enterprises "Internet Hugs"

In the 80s and 90s of the last century, the Foshan people who had won the first prize in the first place were the foundry of Hong Kong and Macao children's clothing brand, and opened the development journey of "Foshan children's clothing".

After more than 30 years of development, Foshan children's wear has become the banner of Chinese children's wear. It has formed more than 2000 different levels of brand, more than 6000 children's clothing enterprises, 8000 children's clothing supporting enterprises, upstream and downstream enterprises and supporting enterprises, up to about 600000 employees, and more than 400 million children's clothing annually. As early as 2004, China Textile Industry Association, China Fashion Designers Association and China clothing association jointly awarded the honorary title of "China's children's wear town".

However, the awareness of children's clothing in Foshan has always been insufficient. The market orientation of the whole industry is also similar. There is more competition and less competition among enterprises, and the lack of internal linkage forces leads to "many stars and few moon".

In the third Plenary Session of the 18th CPC Central Committee, the party put forward for the first time that the market plays a decisive role in the allocation of resources, that is, the future reform will give more power to the market, so as to better stimulate the vitality of the economy. "Before we complained about the government's failure to support, we were not enough to win the battle. If we did well, the government's reasonable support would surely be steadily rising. Therefore, it is more important to introspection and tap the inherent vitality of the industry. A child dress person says.

An enterprise brand order launched by nine enterprises began planning at the end of last year, and eventually led hundreds of enterprises to join. 4 months later, more than 30 roadside exhibitions were held in more than 30 cities in the country. The final exhibition in Foshan attracted a large number of precise buyers, buyers and buyers.

In the past, children's clothing enterprises were less frequent, especially taboo. Now, we have a new view: instead of fighting against death in the interior, it is better to form a close regional alliance and rebuild the industrial ecology of children's clothing in Foshan, from competition to competition.

On the basis of joint exhibition, new industrial ecology is gradually being established. Children's clothing enterprises open doors to encourage designers to interact with designers, study how to integrate resources and build public platforms.

The new economic Internet age is a huge subversion to the traditional manufacturing industry. The mode of product production and channel development is undergoing tremendous changes. With the new economy, the integration of resources within the industry has begun to be premeditated. The entire industry jungle, tree species are no longer single, a batch of production oriented enterprises.

In Foshan's children's clothing Kingdom, an endogenous power of interconnection is bursting. In the children's clothing industry, there have been a number of enterprises focusing on e-commerce. Some of them focus on providing public professional design talents, and also focus on production upgrading. There are also some enterprises that focus on brand management. They are bigger and stronger through integration within the industry. Some children's wear brands are now outsourced production orders, such as Foshan brand Karl Fetter, 1/4 of the manufacturing enterprises, and other outsourcing.

"Internet hugs" is an irreversible trend. The power of integration may lead to more moving industry stories in the chief industrial cluster of Chinese children's wear.