Transformation And Innovation Of Textile Enterprises To Build New Advantages

< p > < strong > nowadays textile enterprises are getting more and more difficult.

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< p > reporter learned from participating in the a href= "http://www.91se91.com/" target= "_blank" > textile < /a > enterprise exchanges, this year, many business days are "sad" compared with the same period last year.

The main performance is three aspects: Although there are orders, but there are fewer large orders, but the list is picky, but the profit margins of the same products are narrowed.

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Wu Rongguo, chairman of the P holding company, told reporters that one of his American customers told him that Americans are now changing their contracts. Home textile products used to be disposable, and now they are washed and used.

"In fact, the demand is weak, which reflects the interval between the two orders."

Wu Rongguo said.

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Corresponding to P, there is also a growing demand for personalized products in the consumer market and a higher demand for product development.

"Before developing a new product, it can be popular for at least two or three years, but now less than a year's cycle is over, the price will obviously drop."

Zhang, manager of the Fu run printing and dyeing company, said.

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< p > whether it is Shanghai fabric exhibition or this Textile Expo, merchants have much more enquiries and more wait-and-see orders.

"Unless it's true to your product."

Xie Jian, general manager of Jiangsu Jin Bai Sheng knitting and Textile Co., Ltd., said: "to attend an exhibition, there are one or two real lists."

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< p > < strong > happiness is similar to the enterprise < /strong > < /p >.

Unfortunately, enterprises have their own misfortunes, but happy businesses are the same. P

At the Textile Expo, several enterprises' booths were particularly lively, and "special, special and refined" enabled them to have strong ability to receive orders.

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"P", manager Ding of the textile company, during the spinning Expo, he was very busy to receive customers from all over the world.

By 8 noon, the order volume was 350 thousand meters, plus the intent list, which had exceeded 500 thousand meters.

Ding said, the key is the product. The products of our company are higher than others in terms of innovation and quality, and are naturally favored by customers.

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"P >" multi Hui Wei Shi "is a strong fan of the Textile Fair. Although the main products of the company are only two kinds of suede and super soft short plush, they are single, but show the characteristics of" specialization, specificity and precision ".

The company will carry out deep development of products every year, printing, rotten flowers, bronzing, compounding, crumming and so on. The ever-changing new a href= "http://www.91se91.com/news/index_s.asp" > fabric < /a > makes the booth full of popularity. When customers come over, they will directly cut into the main topic, and talk about the payment method and delivery deadline.

"Plus the previous Canton Fair, there must be some 1 million metre order."

Wu Huawei, general manager of the textile division of the company, said.

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< p > "Yongjun textile" is a professional fabric supplier.

At the Expo, a new customer from the United States ordered two cabinets on the spot, totaling 300 thousand meters of fabric.

The company has made a brand name for the unremarkable Linzi cloth, not only for China's popular fabrics, but also for many famous brands in the world.

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< p > < strong > pformation and innovation to build new advantages < /strong > < /p >

Sun Ruizhe, vice president of China Textile Industry Federation, analyzed that in the past, the textile industry could receive monads and earn money by virtue of the comparative advantages of labor cost, industrial support and market matching, etc. P.

But now, these comparative advantages are gradually losing, and enterprises can not remain unchanged.

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< p > in fact, many textile enterprises have obviously felt this point and acted.

"Van chase" is a large foreign trade company in Keqiao. Previously, the company was especially good at running volume, but since last year, the company has obviously felt that the market of large staple goods has been shrinking.

In the second half of last year, the company hired 20 R & D designers to adjust the direction of products and take the initiative to undertake small bills with "small batch, multiple batches and complex processes".

This year, we added ink jet printing proofing equipment, and took the initiative to participate in various exhibitions, and gradually opened the new product market.

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< p > more and more enterprises are no longer confined to the innovation of patterns, but the whole process innovation of fabrics has promoted the development of Keqiao design "a href=" http://www.91se91.com/news/index_f.asp "creativity" /a.

Keqiao has become the design highland of textile products all over the world, and the textile enterprises in Keqiao, at least two times a year, go to the European design center to purchase flower patterns.

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