Vip.Com'S First Quarter Earnings: Net Profit Surged Year On Year

< p > the number of active users of vip.com in the first quarter was 7 million 400 thousand, an increase of 165.1% over 2 million 800 thousand in the same period last year.

The total number of orders for vip.com in the first quarter was 20 million 200 thousand, an increase of 129.3% from 8 million 800 thousand in the same period last year.

The increase in vip.com's total orders is mainly due to the improvement of the company's brand awareness and the continued efforts of the company to optimize its brand and product choices on its website.

In addition, vip.com has expanded its storage capacity to simplify supplier business and manage inventory effectively, with the aim of helping to promote and adapt to the growth of customer demand and speed up the delivery of purchased products.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > gross profit > /a > /strong > /p >

< p > vip.com's gross profit in the first quarter was 174 million 800 thousand US dollars, up 140.3% from 72 million 800 thousand US dollars in the same period last year.

Vip.com's gross profit growth mainly reflects the substantial increase in total net revenue and effective profit margin management measures.

Vip.com's gross profit margin in the first quarter was 24.9%, up from 23.4% in the same period last year.

The increase in gross margin of vip.com is mainly due to the increase in the scale of the company's business and the growth of market business, thus increasing the bargaining power between the supplier and its suppliers.

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< p > < strong > operating expenses and operating profit < /strong > /p >

< p > vip.com's total operating expenditure in the first quarter was US $147 million 400 thousand, an increase of 115% over the same period last year of US $68 million 600 thousand.

Vip.com's total operating expenses in the first quarter accounted for 21% of net revenues, down from 22.1% in the same period last year.

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The first quarter performance of vip.com was $74 million 600 thousand, up 97.8% from $37 million 700 thousand in the same period last year.

Vip.com's growth in expenditure reflects mainly the growth in sales and the number of orders that have been fulfilled.

Vip.com's share of net revenue in the first quarter was 10.6%, down from 12.1% in the same period last year.

Vip.com fulfilled its expenditure in net revenue share less than /p.

The decline of < p > reflects mainly the efforts made by the company to reduce storage and personnel costs, obtain better freight through negotiation, and make use of the scale of the increase in orders.

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< p > vip.com's first quarter marketing expenditure was $30 million 100 thousand, an increase of 129% over the same period last year of $13 million 100 thousand.

Vip.com's first quarter marketing expenditure accounted for 4.3% of net revenue, up from 4.2% in the same period last year, reflecting the company's efforts to control marketing expenditure and retain word of mouth recommendation to achieve higher customer growth.

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< p > vip.com spent $18 million 700 thousand on technology and content in the first quarter, up 134.8% from $7 million 900 thousand in the same period last year.

The growth of vip.com technology and content expenditure mainly reflects the company's continued investment in its own website and IT system to better support future growth.

Vip.com's technology and content expenditures accounted for 2.7% of net revenue in the first quarter, up from 2.6% in the same period last year.

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< p > vip.com's first quarter administrative and general expenses amounted to $24 million 100 thousand, an increase of 146.1% over the same period last year of $9 million 800 thousand.

The growth of vip.com's administrative and general expenses is mainly due to the overall business growth of the company, thereby increasing the total number of employees and office rents.

Vip.com's fourth quarter administrative and general expenses accounted for 3.4% of net revenue, up from 3.2% in the same period last year, mainly due to the acquisition of Lok bee net's $5 million intangible assets amortization expenses.

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< p > vip.com's operating profit in the first quarter was 30 million 200 thousand US dollars, up 452% from 5 million 500 thousand US dollars in the same period last year.

The growth of vip.com's operating profit mainly reflects the growth of the company's business scale, the increase of gross profit margin and the cost control measures.

Vip.com's first quarter operating profit margin was 4.3%, up from 1.8% in the same period last year.

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< p > not in accordance with general accounting standards of the United States (excluding $7 million 600 thousand in equity awards and $5 million in intangible assets amortization from business acquisitions), vip.com's first quarter operating profit was $42 million 800 thousand, an increase of 394.3% over the same period last year of 8 million 700 thousand dollars.

In the first quarter, the operating profit margin of vip.com was 6.1%, up from 2.8% in the same period last year.

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< p > < strong > a href= < http://www.91se91.com/news/index_c.asp > net profit < /a > /strong > /p >

< p > vip.com's net profit in the first quarter was 26 million 600 thousand US dollars, up 355.3% from 5 million 800 thousand US dollars in the same period last year.

Vip.com's net profit margin in the first quarter was 3.8%, up from 1.9% in the same period last year.

Vip.com's diluted earnings per US depository receipts in the first quarter were $0.46, compared with $0.11 per share in the US depository receipts during the same period last year.

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< p > not in accordance with GAAP (excluding equity incentive expenses and intangible assets amortization expenditure), vip.com's first quarter net profit was 37 million 700 thousand US dollars, up 318.2% from 9 million US dollars in the same period last year.

The first quarter net profit margin of vip.com was 5.4%, higher than 2.9% of the same period last year.

Not in accordance with US GAAP (excluding equity incentive spending and intangible assets amortization expenditure), vip.com's first quarter American Depository Receipts diluted earnings amounted to $0.63, compared with the US depository receipts diluted earnings of $0.17 per share during the same period last year.

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< p > in the quarter ended March 31, 2014, the average weighted number of us depositary receipts used by vip.com for calculating diluted losses was 59580486 shares.

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< p > as of March 31, 2014, the total cash and cash equivalents of the club were $871 million 800 thousand, the total amount of restricted securities amounted to $179 million 100 thousand, and the total securities held to maturity amounted to $332 million 500 thousand.

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< p > vip.com's net cash from its business activities in the first quarter was US $84 million 100 thousand.

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< p > < strong > performance outlook < /strong > < /p >

< p > vip.com expects net revenue in the second quarter of fiscal year 2014 to be US $780 million to US $790 million, an increase of about 122% to 142.9% over the same period last year.

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< p > this expectation reflects the current and initial expectations made by vip.com based on market and operation conditions, and may change in the future.

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< p > < strong > conference call: < /strong > /p >

< p > vip.com will hold a conference call at 8:00 on the eastern time of the United States on May 15th (20:00 Beijing time May 15th). The management of the company will attend the meeting to discuss the financial performance and operational performance of the company.

To listen to vip.com's conference call, American investors can call +1-845-675-0438, and international investors can call toll free +1-855-500-8701, China's < /p >.

< p > investors can dial 400-1200654, and Hongkong investors can dial +852-3051-2745, with the password "#33943909".

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< p > before the eastern time of May 22nd, American investors can make a call to +1-855-452-5696. International investors can dial +61 290034211 to listen to the recording of vip.com conference calls, all of which are "#33943909".

In addition, investors can also visit vip.com's investor relations channel http://ir.vipshop.com to listen to the live broadcast and recording of the conference call.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > share price < /a > fluctuation: < /strong > /p >

On the day of P, vip.com shares rose $3.52 in the NASDAQ regular trading, closing at $150, or 2.40%.

In the aftermarket trading that ended at 16:54 p. m. Eastern time (4:54 Beijing time 15), vip.com shares rose another 14 US dollars to 164 US dollars, or 9.33%.

In the past 52 weeks, eLong's highest price was $182 and the lowest price was $23.26.

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