Lin Congying's Nine Shepherd Clothing Empire Business Road

Here world clothing shoes The Xiaobian of the hat net introduces the wealth life: Lin Congying's clothing Empire business road.

Lin Congying is a typical businessman in Fujian Province. He is engaged in the clothing industry, starting from scratch, diligently, steadfastly and daring to fight. In 2012, Forbes ranked China's richest list, and Lin Congying ranked ninety-first in 7 billion 60 million yuan. But this did not affect his easygoing and cordial. In the recent business trip of Taiwan, he was sitting in economy class and traveling bus, laughing and chatting with everyone. Even among those who are among the billionaires, the most difficult past is always remembered.

　 Hard start

Lin Congying, a young man, once had an easy job in the Grain Bureau of the old town, but perhaps he was born with a "restless" gene. He was very intolerable to the daily life of drinking tea and reading newspapers. So he went to the sea and worked hard to stay. At that time, he thought that three businesses could always earn money, one was related to eating, two was related to wear, and three was hairdressing. He first started with the most familiar old line of grain industry, but his first venture was not smooth, and he soon lost 70 thousand of his borrowed principal. During the Spring Festival, the debtors came home to pay debts, but Lin Congying had no money to repay them. He first tasted the taste of failure.

After the first fifteen months of the month, Lin Congying Chuanqi his daughter's 200 yuan lucky money, re start the road. This time, he changed to the clothing industry and went to Jiujiang, Jiangxi to look for a zipper buyer. After half a year, Lin Congying went to Qingdao and continued to sell zippers. He rented a counter to sell small products.

At the end of 1988, Lin Congying decided to stay in Qingdao in order to save a few dozen yuan, but he grew up in Southern Fujian and underestimated the cold winter in the north. Lin Congying said he would never forget that new year's Eve. He and a few friends were planning to go to a restaurant for dinner. Hungry and cold, he had nowhere to go, so he had to sit on the bus and sit from the starting point to the terminal, sitting back and forth until late at night. He said that the lonely and bitter, only experienced people will understand.

Career Go

In 1989, Lin Congying returned to Quanzhou to borrow money again to establish the brand of "nine herd king". He even made up his mind that if he did not succeed again this time, he would kill himself. He said that life is not without retreat, but he did not want to give way to himself. This is what he called "killing himself and being born".

Fortunately, this time, God did not embarrass him again. Whether it is sales volume or shop speed, are growing rapidly. By the end of the 90s, the nine year old king who focused on producing trousers was able to sell 8 million trousers a year, and Lin Congying became the "king of trousers".

At this point, Lin Congying felt that the production of trousers was no longer enough to meet the needs of the development of enterprises. Therefore, nine Mu Wang began to march into the men's wear field from 2000.

Although the development of the nine herd has been quite smooth, setbacks still can not be avoided. At the end of 1995, the company's finance office was stolen, and it was intended to give all employees a 300 thousand yuan annual salary. Lin Congying didn't think much about it, then he sought a loan shark, borrowed 300 thousand at 3 interest, and paid his wages on time. He said that he was more calm and confident at that time. He believed that money could make money, but he owed no money to his employees.

Successful listing

From 2000 formally involved in the field of men's wear, but in just 7 years, Lin Congying brought the company to the scale of listing. In 2007, nine Mu Wang began to prepare for listing. In May 30, 2011, the king of Shanghai was listed on the stock exchange of Hong Kong. Since then, the nine Mu Wang Group has set off a new chapter in the wave of capital market.

Why do we choose to go public? Lin Congying said, first, through the help of capital, we can help the brand of "nine herd king" to upgrade comprehensively in the management of commodity R & D, marketing, supply chain management and so on. Two, through the supervision of external forces, the enterprises themselves are more standardized, so that enterprises can get healthy and long-term development. He has repeatedly stressed the "standardization" of two words. He believes that discipline and law-abiding are the most important prerequisites for an enterprise to develop well.

Facts have proved that Lin Congying is right. In recent years, the product has continued to sell well, and its business performance and profitability have been steadily improved. According to the annual report, operating income reached 2 billion 600 million yuan in 2012, an increase of 15.2% over the same period last year.

From trousers enterprises to men's clothing companies to clothing listed companies, Lin Congying did not give himself any reason to be satisfied with the status quo. He gave Jomoo Wang's long-term goal to become an internationally renowned clothing brand operator. In the future, he plans to strengthen the market position of the brand, and enhance the operation ability of many brands. Designer Brand extension, extending to young fashion brands.

In 2010, he bought the trademark of "vigano" of Italy's high-end male trousers brand in mainland China, Hongkong, Taiwan and Macao. Clothes & Accessories Field. In the same year, the company launched on-line e-commerce brand "GREE pomon". In 2011, its fashionable leisure brand "fun" was launched, aiming at the majority of young consumers.

King Mu has always attached great importance to the construction and management of VIP customers. Lin Congying said that male consumers are more loyal to the brand, and of course their demand for service experience will be higher. Nine Mu Wang has a complete set of VIP customer management system. Since 2012, the company has held a "Seiko Art Tour" every year, inviting VIP from all over the country to visit the nine Mu Wang production base in Quanzhou, so that they can witness a qualified nine men's men's trousers to have 98 streamlined cuts, 23 thousand stitches, 30 times ironing, 108 sewing processes... The products of the nine herd kings have to pass the "360 degree static and dynamic visual test", "-8 low to 160 degrees, soft and soft wrinkle treatment" and "26 physical and chemical tests".

Nine Mu Wang now owns 1721 stores in the country, 1531 stores, and more than 3000 outlets can achieve about 2000000000 sales in one year. Lin Congying said, we have almost finished the part of the horse race enclosure. What we need to do now is to enhance the performance of the single store.

Starting from the 80s of last century, it has gone through more than twenty years of rain and wind. Lin Congying has established his menswear Empire, which includes the headquarters operation building in Xiamen, three large-scale production bases in Quanzhou, Jinjiang and Henan, more than 3000 specialized counters and stores in the whole country, and 8300 employees. He said that his success is fortunate, but he should be grateful to all the partners and staff who support them all the time, especially those who have supported the king for a long time. Without these partners, employees and consumers, there will be no king of nine.