Luxury Brands Look Down On The Price Behind China'S European And American Tyrants.

< p > the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > when it comes to China's rich people, especially the upstarts, many readers will immediately think of the two popular words of "local tyrants".

Recently, some media reported that local tyrants prefer famous brand watches, clothes, yachts, and airplanes. They often spend money in order to show off their wealth or pursue their enjoyment. They regard money as dirt, and not only make Chinese people laugh, but even become famous abroad.

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"P" may be due to the strong style of the local tyrants in China, which has penetrated into the hearts of foreign countries. As a result, Broadcasting British Corporation (BBC) has made a special report on the Chinese pliterated words of "local tyrant" (Tuhao) after "Dama" and "two sessions" (Lianghui). The report also indicates that if the word "tyrant" continues to prevail, it may be included in the Oxford dictionary.

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< p > < strong > European and American countries also have tyrants < /strong > < /p >.

Although the report of < p > BBC sounds a bit ironic, I want to tell readers here that it is not just that there are local tyrants in China, but also in the developed countries of Europe and America.

Only the tyrants in Europe and the United States are not called "Tuhao". The English and French names of the European and American tyrants are "Bling" or "Bling-bling". The Spanish rule is "Blinblineo", which is used to describe the upstarts who like to show off, love to wear famous brands, a target= "_blank" href=, "http:// www.91se91.com/", "clothes" and "bright jewelry".

Since the "Bling" has long impressed the European and American people, it is the first time that the "Tuhao" has been included in the Oxford dictionary.

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< p > although there are local tyrants at home and abroad, many Chinese readers do not know that Chinese and foreign tyrants are different. Especially in Europe and the United States, in order to cope with the global financial crisis and debt crisis, they launched the quantitative easing policy (QE).

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< p > Why do I say so? First of all, compared with the local tyrants in China, the tyrants in Europe and America are more like "spending money like gold".

According to a research report by Boston Consulting Group, the cost of luxury goods and services in Europe and America last year was as high as 1 trillion and 800 billion yuan (about 11 trillion and 160 billion yuan), which amounts to the GDP 1/5 of China in 2013 or the total assets of 3 billion 500 million of the poorest people in Boston.

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< p > < strong > European and American tyrants are taller than < /strong > /p >

< p > besides, in the aspect of luxury consumption, European and American tyrants "do not care for everlasting, only care about once owned".

Local tyrants in China pursue cars, yachts, planes, luxury goods and so on, all of which are left behind by European and American tyrants.

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< p > readers will be curious to ask, what are the European and American tyrants playing now? The answer is that they like to play "luxury experience".

The luxury experiences pursued by European and American tyrants include: alternative journeys (thrilling field trips or outer space roaming), five star weight reduction clinics, art auctions, unique dining delicacies, Ultra Luxury private flights, and so on.

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Why do you like this luxury experience? I can tell readers here that the reason is very simple, that is, their mentality has been changed from "ownership" to "feeling". To them, the daily necessities are already lacking, so they are more willing to spend money on "experience" and experience the feeling of "once owned" P.

After all, more and more luxury goods such as brand-name cars and famous brand bags have already been affordable, but activities such as roaming or landing on the outer space are not for everyone to experience.

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< p > < strong > luxury brands despise China < /strong > /p >

< p > of course, there is a price to pay for playing this kind of "big tall" experience, which is the high cost.

Just last year, the consumption of such luxury experience was about 1 trillion yuan (about 6 trillion and 200 billion yuan).

By contrast, the consumption of brand-name handbags and designer clothes last year was 200 billion US dollars (about 1 trillion and 240 billion yuan), and the difference between the two was 5 times.

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"P", and I would like to tell readers a message that you may not be able to accept. Because of the trend of "tall and big" of local tyrants in these European and American countries, international luxury brands have begun to change their strategies and aim at the luxury experience market of wealthy people in Europe and America.

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< p > for example, the LVMH group of LouisVuitton parent company has entered the hotel and catering industry, and has invested heavily in the famous French Cheval (Blanc), the Caribbean resort hotel HotelSaint-Barth Isle deFrance, hoping to pform into a service supplier.

Many famous international sports brands also plan to introduce adventure or luxury football, instead of just producing sportswear and sports shoes.

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< p > to see this, Chinese readers may be very surprised or even frustrated. The reality is so cruel. In the minds of LV, Chinese consumers are not the first ones.

The original anti corruption in China is not the main reason for LV to change their development strategy.

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< p > < strong > and Kun fortune dominate the world < /strong > < /p >

P, of course, readers do not have to envy those tyrants in Europe and America because our ancestors have been rich, and they are the richest people in ancient and modern history.

Readers, please note that this is not what I said, but the Branko Milanovic, a former senior economist at World Bank, said Blanco.

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< p > Milanovi once analyzed the distribution of wealth in ancient and modern world in his book "TheHave and Have-nots" ("yes and no"), and compared the wealth of Chinese and foreign rich people with their own standards.

In his book, Milanovi first mentioned the wealth of general Marcus Crassus in the Rome era. According to Milano ovich, he had 200 million units of money at that time, earning an annual average of 6% or 12 million, which was equivalent to 32 thousand of GDP at that time.

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< p > however, Milanovi believes that crass is not rich, because the wealth of American oil magnate Rockefeller (John D.Rockefeller) is very rich. In 1937, Rockefeller had 1 billion 400 million dollars. In the same way, he had enough income equal to 116 thousand GDP per year.

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< p > by comparison, the income of the new generation of richest man Bill Gates (Bill Gates) is only GDP of 75 thousand people a year.

But Rockefeller is not the richest man. The real richest man in ancient and modern history is in China, but of course not Li Jiacheng. Li Jiacheng's income is only 52 thousand of Hong Kong's GDP a year, and there is not much Bill Gates.

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< p > who is it? The answer is announced. It is a corrupt official.

According to historical records and historians' estimates, the total assets and output value of HQ (housing, calligraphy and painting, gold and silver) are as high as 9 billion silver. According to the price of silver now, it is estimated to be about 26 billion dollars, and the average GDP per capita in the Qianlong Era of the Qing Dynasty is about 250 dollars. With Milanovi's calculation method, it can be concluded that the annual income of Ho is equal to 630 thousand of GDP at that time, which is the real richest person in ancient and modern history.

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< p > as for the way of life of the richest man and he, whether he is tall or not, he led the consumption trend of the world at that time.

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< p > of course, as an ordinary person, we can not enjoy this kind of life any time. We can enjoy the plain happiness of ordinary people.

Nevertheless, we may still have a look at the preferences and consumption of Chinese and foreign tyrants. Even if they are not necessarily able to make friends with local tyrants with these information, we can also understand the new trend and new growth point of business development. Maybe we can inspire everyone's boundless creativity and find a new development mode of < a href= "http://www.91se91.com/news/index_f.asp" > commercial < /a >.

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