Weige Shoes Investment Promotion & Autumn New Product Ordering Meeting

? Swiss century brand Wenger shoes From May 12 to May 14, Guangzhou Poly World Trade Center held a three-day Investment Promotion & autumn new product ordering meeting; This is the first business meeting launched by Wenger wigo brand to layout the Chinese market in the mode of collection store; Due to the background of Hengpin's international brand operators and the all-round reform and development mode of wigo brand, this conference attracted nearly 50 senior personages in the industry and 3 industry media to visit Hengpin company in addition to more than 100 wigo dealers.

Hengpin company, the headquarters of Weige shoes in China, has a model store of more than 360 square meters, black metal shelves and log laminates. The decoration style is simple, modern, practical and very low-key and luxurious; Nearly 3000 types of wigo shoes, bags, socks, accessories, categories, styles, a complete presentation of the Weige multi category store model in front of the franchisees. However, what surprised the participants was the quality and price positioning of Weige products. According to the words of on-the-spot merchants, Weige really touched the deepest consumer demand of consumers. Such excellent products entered the market at such a friendly price. Guangdong brand has been far behind in the competition level, and Zhejiang brand is not in a competitive level. In fact, people in the industry know that a product with excellent performance is supported by a strong supply chain. Based on Weige's brand positioning of "multi category, fast fashion" collection store development strategy, Hengpin clearly knows that the key to the success of this model lies in its strong commodity support. In more than half a year, by integrating some advantageous international supply resources, Hengpin has ensured the absolute advantages of today's wego products, Weige collection store mode also has a solid foundation for development.

This time, the characteristics of wigo products are obvious, such as men's and women's shoes. First of all, the style is simple and atmospheric, the quality is good, and the taste is elegant. In a customer's words, what you can see outside is comfortable, the atmosphere is good, and the appearance is good! Secondly, they are very relaxed and comfortable to wear; Of course, if a commodity wants to achieve such an excellent effect, the fundamental reason lies in the use of excellent materials in Weige products; Including the bag products of Weige collection store, the style of fashion and practicality has an excellent fit. Using the bag products of Weige collection store is suitable for any business and leisure occasions. The taste and price are also pleasing to the eye and burning consumption desire!

Good products, good models, they will sell! On the first day of the conference, Hengpin company originally planned to spend one hour to briefly introduce Weige's development mode to the joining guests. However, most of the merchants went straight into the cooperation negotiation and order procedure. During the meeting, the signing and ordering rate was as high as 90%. Such scenes and effects are beyond the expectation of Hengpin company and give Hengpin more shock. However, this is the best practice of marketing essence of "discovering demand and creating win-win mode to meet demand".

Maybe it was the suggestion of the on-the-spot media. Dozens of guests and media even had a discussion in the lounge of wigo plank room for nearly two hours. Inadvertently, the exclusive business meeting of wigo has become a real industry exchange meeting. The merchants who attended the meeting said frankly that when they saw this mode of wigo, they would see the number of shops in the future; As for the subversive business model of wigo brand, industry insiders are both happy and dignified. The joy is that the depressed industry finally has a new development idea; What is dignified is that the brand competition has reached a more difficult height. But in any case, we all agree that the wego collection store model is about to become a new development model of the industry, and the wigo model has set off a new round of business model reform in the industry!