Interpretation Of CCTV Director'S Successful Road Of Clothing Business

< p > < strong > all hardships are the blessing of makeup. < /strong > /p >

< p > Huang Fei loves to laugh, even when the most difficult time is laughing.

The outsider seems to be very approachable, but his friends in the bottom of the world know that Huang Fei has no reason to be unhappy in doing what he likes.

Dating back to 12 years ago, 22 year old just graduated from University, he was recruited to CCTV News Center, from intern to program director, the CCTV's golden rice bowl.

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"P", so many people were puzzled when he resigned and started business in 2006.

In the first few years, he has made two independent program planning and chain enterprise planning projects. After investing a lot of energy and financial resources, he has not yet achieved the desired success.

Hundreds of thousands of deposits in exchange for almost bankrupt predicament.

At that time, many people advised him to find another stable job. With his qualifications and experience, he could easily find a foothold in the enterprise.

He refused "stubbornly" because he wanted to work out his own career, that is his goal and happiness.

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At the end of 2007, at the end of 2007, the new year was coming, and Huang Fei's bankbook had only 3600 yuan left.

He had only one idea at that time, that is to say, he must earn money as soon as possible and return home for the new year.

At this time, Huang Fei's girlfriend suggested that a Taobao store with a quick turnover and timely return would be very suitable for their situation at that time.

At that time, the Taobao shop of women's clothing had already blossomed everywhere.

"At that time, all the Taobao were" a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > throw on the floor and clap on the clothes rack. If I follow the crowd, I will soon be drowned.

So I think of the way to shoot with real models and make use of my photography expertise to make a completely different Taobao women's clothing store.

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< p >, so Huang Fei took the lead in the field of Taobao women's clothing, and sold the products in real life. The 20 products went on shelves and were soon robbed.

In 5 days, Huang Fei net earned 2000 yuan. At the end of the first month, the sales volume reached more than 12000 and earned 5000 yuan. Undoubtedly, this was the biggest encouragement for him at that time.

In this way, Huang Fei spent 7 months running 3600 yuan into three hundred thousand, and registered her company in second March.

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< p > < strong > good design is telling story < /strong > < /p >.

< p > in addition to building a platform for products to display visual system, he is also making efforts to enhance reputation and service strength, and provide good after-sales protection.

Although Taobao store has been very successful, Huang Fei began to consider and prepare for the pformation of the shop.

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< p > in Huang Fei.

Design is the carrier of culture. They can tell different stories.

With the design of stories, souls are worthy of respect.

As the birthplace of the world fashion trend, the atmosphere, strength, quality and sense of quality of women's clothing in Europe and America have always been appreciated and recognized by Huang Fei.

However, the sales of European and American women's clothing in Taobao market is not very good. Huang Fei goes upstream. In 2012, it pformed again to build Taobao's first European and American HIGHFAshion dress brand COCOBELLA.

He hopes to attract customers through his unique style through his own understanding of fashion in Europe and America, bringing a refresher and more quality choice to his guests, and a right-hand man who can deduce himself.

Building the first high street women's clothing became the goal he designed for himself.

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< p > HighFashion is the most important key word of COCOBELLA brand. In this regard, Huang Fei explained that "HighFashion -- noble fashion" originated in the United Kingdom, initially referring to the a target= "_blank" href= "http://www.91se91.com/" in the main commercial streets of the United Kingdom. The clothing "/a" shop mimics the clothes displayed in the fashion show on the show, and is quickly made into finished products for sale, so that everyone can buy them.

Therefore, the significance of HIGHFASHION is to shorten the distance between T and the real life, so that people can dress up with the latest fashion elements instead of flying to the big show. Therefore, since the birth of HIGHFASHION COCOBELLA, it has taken such a role to perfect the integration of the most popular elements, the most sophisticated technology and the most reasonable prices, so that women who love beauty can enjoy the latest fashion trend of the new stage of the season.

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< p > to fully grasp the first-hand fashion information, Huang Fei's COCOBELLA a target= "_blank" href= "http://www.91se91.com/" > designer "/a" team has been running around the world in every European and American front-line and second line show, putting their lives on the same day and night, showing the beauty of fashion capital of Paris, Milan and Copenhagen through the unique style of COCOBELLA to all the beautiful women who pursue individuality and independence.

Not only that, the global hot spots of luxury brands are also being tracked and mastered by them.

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Huang Fei also advocated that COCOBELLA should aim at the characteristics of Asian women, optimize and pform these designs which are relatively suitable for Europeans and Americans. While preserving their essence and keeping their original flavor, we can make each design more suitable for Asian women's body characteristics and temperament types through the design details and color changes. As COCOBELLA's consistent aim is, P refuses to crash shirts.

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< p > in brand building, Huang Fei attaches great importance to strict control of COCOBELLA quality.

"We have not only the best design team here, but also the plate making teachers who have experienced more than fifteen years, and experienced sample workers. They will strive for excellence in every detail, spend time and energy at large, and do experiments on washing, polishing and dressing all the time, so as to bring the quality of clothes closer to perfection.

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< p > Huang Fei has always believed that there is no boundary between design and life.

Fundamentally, design is to make life better.

< a target= "_blank" href= "http://www.91se91.com/" > dress < /a > is spiritually and has its own character.

Knowing them, we can talk to them and shine together.

Just as the best advertisement is not to explain, the best design is to return to the design of human nature itself.

COCOBELLA focuses on the expression of clothing for people's deep fashion needs.

And convey infinite imagination between details.

So is dress, so is life.

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< p > perhaps based on this, COCOBELLA will develop into the leading brand of Taobao women's clothing with fifty thousand members. We should know that its customer return rate is close to 50%, which is absolutely far ahead of Taobao's brands.

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< p > < strong > The Legend of tomorrow, starting from today, < /strong > /p >

< p > Huang Fei has a dream which has never been mentioned before.

A few years later, COCOBELLA became a classic brand.

He rejoices that he has lived in such an era, giving him opportunities and giving him more hardships and giving him more challenges.

He described COCOBELLA in his own eyes - striving to become more outstanding, reflecting the trend of every era, confident and energetic women.

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< p > at present, the renewal cycle of COCOBELLA is basically two times a month, but in fact, the development of new products needs more than five months in advance, so that we can have enough time to design and produce the best works.

According to Huang Fei, this season, COCOBELLA's autumn and winter new products have just been released, and they have been welcomed by new and old customers. The latest sales volume can show their popularity most directly.

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In the season of "P", COCOBELLA can be said to be a perfect interpretation of the theme of "mixing and echoing".

The whole series uses the color splicing of the tidal current and the way of madding and mixing, expressing the characteristics of "mixture and echo, contradiction and integration", and the characteristics of modern women's individuality, which are independent and implicit, are fully exploited.

Huang Fei said, because of this, the stock of this season is very small, and many hot sales need to be booked.

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While P > a href= "http://www.91se91.com/news/index_s.asp" > brand < /a > has been favored by more and more people, Huang Fei feels that she is becoming more and more frightened. In fact, this feeling stems from his reverence for customers.

"Customers are God, live or die, all depend on them."

So in Huang Fei's view, maintaining and improving customer trust is the most important point in brand operation.

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< p > online shop has a high rate of bankruptcy, and every day people choose to give up.

Therefore, Huang Fei believes that we must constantly test in the development, detect problems in time and make continuous improvement so as to develop the brand for a long time.

On the one hand, we should remain optimistic and on the one hand we have an awe attitude towards our customers. This is Huang Fei's professional attitude.

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< p > for the future, his plan is to give himself ten to twenty years' time, and derive more high-end brands from the basic brand, until the enterprise will become a centenary brand.

Bigger surprises, bigger changes and more challenges.

Tomorrow, the day after tomorrow.

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