Success Story: Selling Shoes To People Who Sell Hats

< p > in the 20s of last century, with the rise of sports, in a German town called Herzog Olah, three sports, a href= "http://www.91se91.com/" target= "_blank" and shoes /a workshop appeared.

One of the bosses was 20 years old, and because he saw business opportunities in sports, he boldly invested in a shoemaking workshop.

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P once, the young man and the other two workshop owners took a bus to Nuremberg to sell shoes.

When the car arrived halfway up, a salesman carrying a large bag of a href= "http://www.91se91.com/" target= "_blank" > hat > /a > picked up several caps from the bag and sold them to them.

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< p > the young man listened to the hat salesman with interest.

Later, the salesman asked him, "buy a hat! When you get off the bus, you will miss this opportunity!" < /p >

< p > "your words are very reasonable, but your image has made a lot of discount on my purchase desire!" the young man said seriously.

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< p > "my image? Do you mean that I am not dressed properly?" asked the hat salesman puzzled.

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< p > "no, although you wear a very nice hat and wear very good < a href=" http://www.91se91.com/ "target=" _blank > dress < /a >, but your shoes are covered with dust or even sludge, which can indirectly affect the image of your product! "The young man said.

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< p > the salesman immediately patted the dirty mud of his shoes, but it was obvious that the sludge on his shoes was not so easy to be photographed. He said awkwardly, "it's inevitable to be a salesman running around." < /p >

< p > "yes! But if you wear a pair of sneakers that can be cleaned at any time, these are completely avoidable!" the young man said as he stretched out his feet, then sprinkled some dust on his shoes, then cleaned it with a damp cloth.

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< p > hat salesmen have a bright eye and feel that wearing sports shoes is indeed a good choice. Not only is walking easier than wearing boots, but the most important thing is that it can be clean like a pair of shoes and can keep its best image, so that it will not reduce the purchase desire of other people just like that just now because of image problem! < /p >

P hat hat salesman could not help asking the boy where the shoes were bought. He said excitedly that the first thing to do after getting off the train was to buy a pair of shoes.

At this time, the young man opened the big shoe bag around him and said, "you can buy a pair from here now!" < /p >

The result of the P can be imagined that the man who keeps selling the hat to the young man finally bought a pair of shoes from the young man's hand, while the two bosses who were with the young man kept looking sideways and looking at the window outside.

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Less than p years later, the young man's workshop developed into a large shoe making company, while the other workmen kept walking in the same place, and finally stopped working in the company.

They once asked the boy how to do all this, and the young man said, "in your eyes, only those who want to buy shoes are your customers.

In my eyes, anyone is my customer, including the one who sells hat to me! "< /p >

< p > this young man's company is the German sporting goods manufacturer who later became famous in the world. < a href= "http://www.91se91.com/news/index_c.asp > > Adidas < /a >, and he himself is the founder of Adidas: Adolf Dassler.

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