Guangzhou Department Stores Have Tested O2O "Micro Department Store".

< p > it is reported that Guangzhou friendship has reached a cooperation agreement with Tencent's Micro life, and has launched the WeChat service number "Guangzhou friendship" with "WeChat custom menu". It has opened online shopping, membership service, brand recommendation and lucky luck, and has realized the sharing of store brand and service information online and offline. At the same time, bind the store VIP card, get all kinds of concessions, realize online one to one shopping guide service. < /p >
< p > another mobile application platform "friendship micro department store" will also be formally launched in the middle of 5. At that time, the friendship micro department will form a friendship platform with friendship entity stores, friendship network Tesco and Guangzhou friendship WeChat, all of which are a href= "http://www.91se91.com/news/index_c.asp" and channel retail /a. At this point, the layout of Guangzhou friendship channel port is basically shaped. < /p >
< p > earlier, < a href= "http://www.91se91.com/news/index_c.asp > > Guangzhou < /a > there have been a number of department stores working with WeChat. For example, the local retail giant Hai Yin group joined hands with WeChat to build the O2O system "sea India life circle". The modern department store was opened before this year's May 1 "a href=" http://www.91se91.com/news/index_c.asp "WeChat payment" /a ". Guang Bai also launched APP based on WeChat platform to realize three service functions of mobile member service, mobile shopping service and mobile payment service. < /p >
< p > experts say that the self built B2C website has not been successful so far. Many retail giants have to embrace the Internet giant's "Buddha feet". The department stores have launched App to pull back some young consumers and satisfy consumers' convenience shopping. "It will be very difficult for the retail industry to leave the Internet later." < /p >
Xie Shiping, chairman of Guangzhou P International Business Management Co., Ltd., said that O2O mode and mobile payment can quickly win the favor of the retail industry. On the one hand, the impact of the sharp rise in costs and electricity providers on retail industry is beginning to show. In addition, the online distribution of e-commerce has given the traditional retail enterprises a heavy blow. < /p >
< p > last year, "double eleven", only Taobao and Tmall sales reached 35 billion yuan a day, which is equivalent to three times the total sales volume of Guangzhou department store leading enterprise 2012, which is about 10 billion 500 million yuan. Xie Shiping said that the mobile phone payment will break out soon, and the retailing industry must adapt to this trend. < /p >