Individual Enterprises Strive To Be A Guest Barter

"The 100 microwave oven worth 300 thousand yuan wants to change the house of about 500 thousand yuan", "the new Swarovski crystal necklace can be used for mobile phones", "authentic African black wood photo frame for digital home appliances"......

Under the influence of the financial crisis, many netizens and enterprises have been competing for "changing their customers" or joining the "barter family" to move all kinds of things to the Internet, with a view to "turning waste into treasure" or reducing inventory.

Most of us may think of ancient people using axe to exchange grain. But under the impact of the global financial crisis, this ancient way of trading is now popular.

According to YAHOO's word of mouth staff, entering the new year is the peak season for shopping. I didn't expect that things that were not changed during the holiday period were much concerned. Every day, nearly 1000 new items were released, focusing on computer digital, magazine books, furniture and household appliances.

According to YAHOO's second hand supply and demand index released by word of mouth, the number of secondhand goods published in the first week of December increased by 27% compared with that of the previous year, with the growth rate of goods trading up to 42%.

"This year, the company's benefits are not good. When Christmas comes, we want to buy a gift for our girlfriend. But we don't have enough money on hand, so we save a lot of money on the Internet with a new box of perfume loaded with our own second-hand handsets."

Xiao Zhao, who works in the IT industry, thinks that this form of online barter can encourage people to be more environmentally friendly and save resources. In the process of exchanging things, Taobao can enjoy the fun and sense of accomplishment.

In addition to office workers joining the "barter family", many students in schools have become "exchange".

"In November 16th this year, Yintai bought a 650 yuan Levi, 1, s watch. When he bought it, he regretted it on the second day. He didn't want to idle. He hung up the information on the barter net and wanted to exchange for a similar price item, so many people called to inquire about it." s watches.

Nguyen Chen, a student at China Jiliang University, thinks that what he does not need may be used by others.

In addition to the popularity of the personal barter network and the impact of the "financial tsunami", more and more enterprises are beginning to pay attention to this primitive trade mode, barter, under the background of difficult sales.

When many people are having a headache for the business downturn, Cui Guocheng, President of the international barter network, is very busy. "From August to now, the number of customers has increased by 4, and telephone consultation has continued.

Home appliances, cars, clothing, toys, food and drink, advertising, tourism products...

These categories of goods have the highest volume and click rate on the Internet.

It is learnt that in 2008, Hynix Electric Co., Ltd. of Zhejiang reached a total barter trade of around 10 million yuan through the international barter network and Huiyuan Juice Group.

In addition, many famous domestic brands such as Xinfei electric appliance and AUCMA have a record of barter trade on the international barter network.

"The economic downturn, the sales of durable goods are not good, and the company's inventory is increasing," Yuan Ya Feng, manager of Zhejiang Helis Electric Appliance Co., Ltd. told reporters. "Under such circumstances, many people break through the thinking set of cash and try to get barter through the Internet. The result is very wrong.

Through the exchange of goods with Huiyuan Juice Group, the juice that is easy to return can be used as a promotional gift for the welfare of employees and sales of electrical appliances. The other party will use the display cabinet of barter to sell products in shopping malls, hotels and dealers, and both sales and administrative expenses have been reduced.

Yuan Yafeng is very optimistic about next year's online barter market: "we are working on the next year's online barter plan. We intend to expand the total volume of online barter next year, and strive to break through one hundred million, in return for equipment, promotional items and cars needed by some enterprises.

It is estimated that there will be more enterprises to participate in the online barter cake next year.

The rise of the barter, the slow down of the financial crisis and the rise of online barter, is a change in people's consumption concept. Miss Ruan, who works in an enterprise in Hangzhou, thinks that this is actually a change in people's consumption concept: "people are changing from a fashionable, fashionable consumption concept to a practical and economic one, and not as taboo as second-hand goods, or even as a trend."

Mr. Ji, who is in Lishui, Zhejiang, thinks that there are many Internet users in China. In the future, the market of Internet barter will be very broad: "if online barter can be changed to your satisfaction, it will be happier than buying."

Moreover, online barter can make use of waste, which can save money and contribute to environmental protection. "

Under the influence of the financial crisis, some enterprises are also changing their thinking and saving costs through bartering.

"This can help enterprises effectively solve the problems of poor sales, inventory backlog and shortage of funds, and play a positive role in helping enterprises to survive the financial crisis."

Cui Guocheng said.

In the past, enterprises had to sell products first and then buy things with money. Now, through barter, they can synchronously sell and purchase two enterprises, which is equivalent to doing four things at a time.

The selling cost of general products is about 27%, and the barter is 5% to 7%, which can save 20% of the cost of sales.

Cui Guocheng calculated an account for the enterprise.

In this regard, Professor Zhang Xukun of the school of economics, Zhejiang Gongshang University believes that online barter is an individual phenomenon in the monetary economy, but the foundation behind it is monetary pactions.

However, with the development of the Internet, the ratio of barter can be increased faster and the exchange economy is becoming a supplementary form of money economy.

In the context of the global economic crisis, enterprises can keep cash as much as possible through online barter, which is beneficial to some small and medium-sized enterprises.

However, Professor Zhang Xukun stressed that this is the current economic background of the slow movement and rights and interests of the plan, the dominant position is currency exchange.

A legal person must have a long mind on the Internet barter. Reporters found that domestic barter websites are various, and these websites generally issue disclaimers.

In this regard, many netizens want to know if the website is responsible for the fraud encountered in the barter process.

What if we buy fake products?

How to ensure after sales service?

Wang Jiandong, director of Zhejiang Dongchen law firm, believes that barter sites provide a platform for information exchange and exchange for "exchanging customers". Only a preliminary screening of illegality of information can be carried out. The real status of goods should be ensured by "changing customers" themselves.

Wang Jiandong reminded that online personal barter is the blank of legal supervision. When exchanging goods, the "best friend" can leave the real contact with each other and keep the online or telephone records well.

In the case of barter, it is best to choose the same city to exchange goods and to inspect the goods carefully when exchanging goods.

In addition, barter should exchange the relevant vouchers in the barter process, which can reduce the trouble caused by concealed defects to a certain extent, and the after sale service can also be guaranteed.

Yang Jing: editor in charge