Fast Fashion Is Also Weekly Discount Week After Inventory Year.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201405/23/20140523091801_sj.JPG "/" < < > >

< p > "not until the end of the season, how can the discount in the counters be less than a target=" _blank "href=" http://www.91se91.com/ ">" clothes /a > so much "last weekend, Wei Wei and her little sisters went shopping, and found that in addition to the new summer wear that should appear in some counters, there were many discounts which should not have occurred, and some even reached half of the country.

Reporters also recently visited many shopping malls in Hangzhou, and found that it is true.

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< p > < strong > discount shop, price shop < /strong > /p >

< p > < strong > stupid is not clear. < /strong > < /p >

< p > Vivier is a loyal fan of Japanese brands. From time to time, she goes to the counter to see if there is any clothes available.

This time I made an appointment with my little sister, and found that there were not many new summer dresses that I had expected, but there were quite a few discounts or reduced styles.

"The new style is on the right side of the counter. There is no activity. All the old ones on the left are different according to the styles, and the discount is different."

Wei Wei said.

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P > some of the old items that can be worn during the season are hung 50 percent off, and some of the materials with a thick material are hung with a 400 minus 180.

Wei Wei looked at it, and the old money in the counter accounted for at least half.

"Only in discount stores can you see clothes all the year round, and now the counter is also like this."

Looking at the sweater, jacket and T-shirt, suspenders mixed up counter, it's a bit unclear whether it's a price store or a discount store.

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< p > this phenomenon does not exist only in a brand.

The reporter saw in a shopping mall in Wulin commercial circle that many brands such as a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" were all like this.

However, some of them are doing more obvious, placing the discount products in the most prominent position, hoping that consumers will be attracted by these inexpensive and discounted items.

Some brands are more covert because they maintain the image of "tall and tall".

For example, there is a brand, the latest one on the outside of the counter is the latest one, and the two shelves inside, plus the two rows of shelves on the wall, are all discounted goods.

"So many discounts have been made before big promotion."

The brand's VIP customer Miss Lin told reporters.

The clothing of this brand is not cheap. She used to buy it when she was active, but the activities of the counter were usually difficult to get together with other brands, and she could not use coupons, and there were often many new ones not to attend, so every time she came to buy, she could not help but suffer a lot.

"Now the discount is much more convenient, so we can save such big sales promotions. We usually have a direct discount."

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< p > < strong > the dumping team is very large. < /strong > < /p >

< p > < strong > fast fashion is no exception. < /strong > /p >

< p > in recent years, many fast fashion brands have been stationed in Hangzhou city and captured many fans.

Stylish, cost-effective fast fashion is more attractive than ordinary brands, but fans also know that they want to buy discount fast fashion products.

Because they have relatively fixed discount seasons, which are summer and winter special sales.

By the time this year, things have changed.

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< p > "last week, I also had some discounts in H&M.

The price reduction campaign has not stopped this year.

Fiona goes shopping now and then. Fast fashion brands are always visiting. She feels like H&M a href= "http://www.91se91.com/" brand "/a", and this year's discount is also frequent.

Every time she goes to H&M, she can see a shelf with a discount card. She can scour 99 yuan a cardigan, and she can also find several basic skirts.

"In addition to some fashionable styles, in fact, most of the fast fashion is basic. Even the old ones, compared with the new ones, are small details. There is little difference."

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< p > reporters have also been confirmed from the shopping malls. With H&M as the representative, this year's fast fashion discount is more common.

"H&M almost always has a big sale every week, and sometimes it comes out with a full 300 to 50 coupons, and from time to time there are small items with a special price of 10 yuan.

Careful customers will find that these items are being discounted and sold at the side of the checkout counter or at the passageway of customers to the dressing room, so that customers can pick them up at any time.

"This frequency is much higher than that of last year.

There were fewer such discounts before. "

In his view, the main purpose of H&M activities is to clean up inventory.

Although the weekly discounts do not sell twice a year, the amount of food they eat and meals are considerable.

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< p > < strong > inventory year sequelae < /strong > < /p >

< p > < strong > except for rejection, < /strong > /p >

In the first two years of P, China's clothing enterprises have been caught in the whirlpool of high inventory, and even claim that the country's clothing inventory is sold in three years.

Although the inventory of clothing enterprises is exactly how much, this data is difficult to exact statistics.

But we have to say that this year, clothing brands frequently sell goods and sell goods at a discount, which is somewhat related to the high inventory of the previous two years.

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< p > "there are no problems with some discount new products. For example, the spring sale to discount now is normal.

Many brands of discount goods are likely to be old two years ago.

One mall person said.

Not long ago, he went shopping for a Korean brand and found that many of these discounted items were in the previous two years.

Generally speaking, the longer the time is, the cheaper the price will be, the greater the discount will be. For example, in the discount store, the new product is 50 percent off, and last year's sales will be 70 percent off. The year before that will be 90 percent off.

However, if some of the less important brands or distributors make 50 percent off of these products, it will test the customers' vision.

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< p > of course, so many discounts appear at the counter, and another important reason is the reduction of order quantity.

"Now many customers will also encounter a problem in buying things, that is, shortage, broken code, not too good business, is the merchant ordered goods are less."

Insiders told reporters.

Clothing orders usually have an advance cycle, which styles will sell well, and how much quantity can be sold? This tests the eyes of brands and dealers, and is based on their judgement of the future situation.

Since the second half of last year, the sales volume of brands or dealers is not optimistic. Reducing orders has become the consensus of many brands.

According to the industry, compared with last year, the number of orders for many brands decreased by 20% this year.

"The new quantity is short and often out of stock, but the counter must have a certain amount of stock, so some old ones have to go on."

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