The First Female Private Shoe Hall Surprised Shoes.

Experience shoes that are fresh like fruit. Can you imagine moving your shoe cabinet into a shoe store without anyone disturbing and trying it on?

In December 24th, China's first female private shoe hall appeared on the first bridge in Wenzhou. This is the first experiential shopping and leisure style made by MeiRie S, a high-end female shoe brand in AOKANG.

To create a shoe cabinet with fruit like fresh shoes, the MeiRie S private shoe hall is unveiled in snowflakes.

Reporter found that the shoe Hall's layout is very special, the European style soft dress is fresh and elegant, the post-modern wall painting, the bead curtain gauze mantle falls down naturally, appropriately spreads the hand painted wind lamp, the vase, the style Europeanized cushion and the cartoon doll.

The shoes are placed randomly and orderly, customers can freely choose the styles and sizes and try them on, just like in their own shoe cabinet, no guide buyer comes to disturb until the customer finds the shoes that are most desirable.

The leisure area is located in the deep part of the shop. Customers can choose their favorite music, magazines and accessories to enjoy strong coffee and automatic massage.

It is understood that MeiRie S aims to build a high-end women's shoes brand for fashion women, specially introduced six professional women's shoes production lines from Italy's La La Na, and hired Italy craft master to undertake research and development design to ensure that the speed of the private self-help shoe hall is two times that of the general shoe shop, and is committed to providing customers with fresh, artistic value shoes.

In addition, limited edition designer DIY handmade shoes, couple shoes, luminous shoes and other special products are also available in the shoe hall.

"This is the first time that I have come into contact with this selling mode. I feel like picking shoes in my own shoe cabinet. It's very novel, and the shoes here are very fashionable and the prices are fair.

Here, you can also read magazines, listen to music and drink coffee. It's a totally new experience and it really gives me a big surprise. "

A customer told reporters at the scene.

The innovation terminal mode advocates the experience economy in 2008, which is extremely cold for China's manufacturing industry.

Due to the rise of various operating costs, the low cost manufacturing advantages of Chinese footwear industry no longer exist, and the profit margins of retail terminals are getting smaller and smaller.

At the same time, China's footwear industry chain monopoly mode has also quietly gone through 10 years, the mode has developed matured, but the enterprises are "struggling to cope" in the price war, promotion war and advertising war.

Under all kinds of bottlenecks, pformation is imperative.

Besides, consumers should choose more kinds of products, quantity and even channels to purchase products and services, making decisions more vigilant. How to attract consumers and make them quickly make purchase decisions?

Undoubtedly, the experience economy mode provides the best marketing outlet.

Including LV, IBM and other international famous brands are very keen on this, they integrate products into experiential brands, provide consumers with memorable activities, thereby avoiding fierce price competition, highlighting their own characteristics, firmly grasp them.

"MeiRie S private self-help shoes hall is another innovation in the market terminal marketing mode. Customers can not only consume, but also enjoy themselves. It is a new experience consumption."

You Xianyong, general manager of MeiRie S brand business department, said, "our idea is to move customers' own shoe cabinet into the store hall, creating a secret consumption space for urban fashion women, believing that its appearance will give consumers a bright feeling."

Every terminal is a stage to show consumers the products and services of enterprises.

MeiRie S private shoe hall is such a colorful stage, with decoration and products for every consumer to create an unforgettable experience.

Yang Jing: editor in charge