Tmall Convened French Brands To Accelerate Cross-Border E-Commerce Layout

< p > Alibaba group has recently announced the signing of the memorandum with the French government. The French brand will be stationed in Tmall to increase the opportunity for French enterprises to export goods to hundreds of millions of Chinese consumers.

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At present, there are already more than 30 French brands entering Tmall, and about to release exclusive products and limited edition products, including Evian mineral water, Lafite wine and so on. P

Tmall's public relations manager, Long March, said that Tmall's cooperation with the French government would enable domestic consumers to buy better French names.

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< p > Long March: consumers can buy authentic French origin products, and this is a national credit endorsement, to ensure that you buy is definitely genuine.

After better coordination in payment and logistics, its cost may be reduced in the future.

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< p > according to the three year agreement between the two sides, Alibaba will provide Tmall enterprises with fast access support for the French enterprises, including exclusive services, online promotion and platform marketing support. Related companies Alipay and rookie will provide support in payment and logistics respectively.

At the same time, the French government will guide local business enterprises.

Lu Zhenwang, an electricity supplier observer, said that government cooperation is the foundation, and the follow-up will definitely need to discuss details of the cooperation with the brand.

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< p > Lu Zhenwang: the French government has no right to restrict those brands to Tmall. Tmall still wants to talk about cooperation with those brands.

This strategic agreement is valuable for mining local brands in France, and in this way, more and more European and American brands will be excavated.

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It is not the first time that P has signed the cooperation with the national government.

As early as last December, British Prime Minister Cameron met with Ma Yun, less than half a year, including BURBERRY and other big British brands in Tmall.

But Lu Zhenwang felt that the effect was not significant at the moment.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Lu Zhen Wang < /a >: I am still optimistic about this kind of cooperation, but I think it will not be effective immediately. This is still very difficult.

Now the whole big sale in Tmall is not high, just like BURBERRY's sales are not very good after Tmall.

In addition, if there is not much influence in the country, even if they are in Tmall, sales will be limited.

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< p > Ali is seeking to list in the US, and the international strategy is one of the important listing stories of < a href= "http://www.91se91.com/news/index_c.asp" > Alibaba < /a >, and "selling out and buying in" is exactly the two direction of Ali's international strategy.

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Wang Yulei, the president of Tmall, has said that Ma has already asked for products sold on double eleven Tmall this year to be sold abroad. < p >

In February, Tmall International launched direct mail service, and now there is a French brand.

Tmall's public relations manager, Long March, said that in the future, it will break the category dimension and establish the "National Pavilion" channel of Tmall brand Street Based on national dimensions.

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< p > Long March: after signing the French government, Tmall will have more action next. Tmall will open some fast channels to show the French brand.

In addition, Tmall will set up a national pavilion, breaking the original e-commerce category from clothing and cosmetics by category, and changing it into a national dimension.

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< p > Lu Zhenwang, an electricity supplier observer, believes that Alibaba is making efforts to internationalize its efforts to pform Tmall into the fashion platform.

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< p > Lu Zhenwang: This represents Tmall's efforts in the direction of the fashion platform, creating a matrix of fashion brands, and gradually allowing Tmall's current consumers to accept such a new positioning, that is, Tmall is not all the low price in the past, so that consumers are gradually willing to buy some high-end products.

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< p > cross-border a href= "http://www.91se91.com/news/index_c.asp" > Electronic Commerce < /a > as a new thing, it has developed rapidly in China in recent years.

It refers to an international business activity that deals with pactions belonging to different customs, achieves pactions through the e-commerce platform, pays for settlement, and delivers goods through cross border logistics and completes pactions.

Lu Zhenwang, an e-commerce observer, said that cross border e-commerce is one of the most popular forms of sale, and the other is to buy it.

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< p > Lu Zhenwang: the mainstream of cross-border electric business is the sale of domestic products abroad. This part of exports has been developing rapidly in the past few years, and now the growth rate has come down.

In the past, manufacturing in China was a synonym for cheap, and the next step might be to dig more locally featured products in China.

On the other hand, domestic consumers buy foreign products through cross-border platforms, and now there are independent third party customs clearance platforms to help users buy foreign products.

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< p > generally speaking, overseas purchasing is actually part of the cross-border electricity supplier "buying in".

We see that this part is increasing.

The Shanghai Free Trade Zone, which was officially launched last year, launched the national cross-border trade electronic trading pilot - "cross border" e-commerce platform.

In Beijing, a public information platform for cross-border e-commerce has also been launched.

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< p > when the products purchased by overseas consumers are still crossing the sea, Beijing's public information platform has already handled the customs formalities online. Once you arrive in Beijing, you can find out the goods of the electricity supplier from the massive package according to the two-dimensional code, and send it directly to the city logistics. The overseas purchasing can be cleared within two days.

In addition, on the export side, because of the inability to distinguish the electricity supplier from the past, it is difficult for e-commerce enterprises to enjoy the export tax rebate policy, but this preferential policy can be enjoyed through the public information platform.

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