Transformation And Upgrading Of Traditional Footwear Industry In Chongqing

< p > the Internet is bringing great challenges and challenges to traditional industries, capital markets and financial markets.

A keynote speech on mobile Internet pformation and "micro marketing" held by Chongqing city recently attracted more than 500 small and medium-sized enterprises to participate in the keynote speech. Their topic of common concern is how traditional enterprises can expand and nugget with the help of the Internet.

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< p > according to the reporter's investigation, at present, the traditional industry in Chongqing has become a new trend of electric shock and become a new force. Micro websites, micro emporium and micro group buying have become the focus of entrepreneurship for small and medium enterprises.

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P > some experts in the industry say that many SMEs and traditional enterprises are aware of the importance of mobile internet marketing, but because understanding and operation are difficult and lagging, it can not be applied quickly. This is the bottleneck of the pformation of traditional enterprise interconnection.

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< p > < strong > Internet awareness. Internet thinking is more important than < /strong > /p >

< p > at present, < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a >, food online shopping has entered thousands of households, grain, automobile and motorcycle, mechanical and electrical bulk goods production and operation enterprises are also eager to online pactions.

Reporters recently learned from the western international agricultural logistics park located in Chongqing, Chongqing grain group will build a "national temporary reserve grain auction sale platform" in the park, and is expected to be completed in 2016.

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< p > Liu Jinhong, Secretary of the Party committee of the park, said that in the future, the park will also subsidize the major professional markets and enterprises' self built e-commerce platform in the park by introducing support policies.

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< p > by the Chongqing apparel industry association, the Chongqing apparel industry e-commerce platform, "Chongqing < a href=" http://www.91se91.com/ "target=" _blank "brand clothing < /a > City, was officially launched recently, hoping to promote the pformation and upgrading of traditional service enterprises to e-commerce through the way of Baotuan development.

The Chongqing food industry association is also developing an e-commerce network to bring Chongqing's unique products to the whole country through e-commerce, thus promoting the development of the whole industrial chain and massive employment.

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Yu Chao, general manager of Chongqing food and beverage company P, told reporters that the company set up the first online supermarket in Chongqing last year. Through the background system, it completed the operation information collection and processing, and realized the digital management of ordering, delivery and distribution.

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< p > in Chongqing, the representative enterprises of agriculture related electricity providers are trying every day, "electronic dish + Mobile Internet" mode.

Daily fresh CEO Wu limit told reporters that the daily fresh has been laying ATM shopping equipment in many communities, and is gradually improving the combination of online and offline. Users can get vegetables and prepare dinner at home when they get home from work.

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Tan Gangqiang, a consultant for strategic development of Chongqing private and private economic association, believes that traditional enterprises should not only have Internet awareness, but also have Internet thinking, because only by having Internet thinking can we truly stand on the position of customers in order to achieve market expansion and profitability. P

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< p > reporter learned from the Chongqing Municipal Bureau of industry and commerce that the city started the implementation of the "it micro enterprise 10000 households cultivation plan" last year, and will complete 10000 it micro enterprises in 3 years, achieving a comprehensive output value of 3 billion yuan and achieving 50 thousand jobs.

According to the three year revitalization plan of Chongqing electronic information industry, by next year, the city's electronic information industry will complete 300 billion yuan investment and achieve a sales income of 1 trillion yuan.

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< p > < strong > create "100 billion level" network retail industry < /strong > < /p >

< p > Jingdong seized Banan, Yi soon settled in Jiangbei, rookie settled in the two rivers, Huaqiang North to the south bank home.

In the past 2013 (2013 franchised stores) year, the e-commerce industry in Chongqing ushered in an outbreak period.

By 2015, the city will introduce 10 leading enterprises in the industry to support 100 traditional enterprises to develop online retail, expand and expand 1000 large-scale network operators, and the scale of online retailing will reach 100 billion yuan, reaching 160 billion yuan in 2017.

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< p > reporters learned from the Chongqing Municipal Commercial Commission that this year, the city will further boost the development of the retail industry and combine the five major functional areas to finalize the layout of the industry.

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< p > in addition, for the shortage of talents in the network business, the Chongqing Municipal Commission for commerce and industry said that this year, Chongqing plans to carry out 35 professional training related network operators. In the 40 districts and counties of the city, it will conduct 20 professional training and related activities of traditional enterprise network electronic commerce, and will also attract foreign e-commerce talents to start business in Chongqing by means of e-commerce exhibitions and Expo platforms at home and abroad.

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< p > under the impetus of many favorable factors, the volume of e-commerce pactions in Chongqing exceeded 300 billion yuan in 2013, and more than 10 thousand new e-commerce market entities were added.

According to the "Chongqing e-commerce promotion plan" issued by the Chongqing Municipal Commercial Commission, by 2015, the electricity penetration rate of Enterprises above Designated Size reached over 80%, and 3 e-commerce industrial parks with a scale of ten billion yuan were built. The scale of e-commerce pactions increased from 300 billion yuan in 2013 to 450 billion yuan, and reached 800 billion yuan in the following 2017.

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< p > Chongqing Business Committee said that next will encourage traditional retail enterprises to develop online and offline integration of o2o e-commerce.

At the same time, we should promote the information construction of the central business district and the core business circle, create intelligent business circles and online commercial streets, interact with offline business circles and commercial streets, and actively develop mobile app applications, providing mobile applications such as discounts, promotions, group buying, and recommendation, so as to enhance the shopping experience of business circles.

In addition, we will improve the supporting system of e-commerce industry through establishing a comprehensive third party payment system, logistics system and many other measures.

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< p > < strong > interaction between virtual reality and reality is the key to success. < /strong > /p >

< p > automobile and motorcycle industry is a traditional pillar industry in Chongqing.

At present, Changan, Dongfeng Xiaokang, Zong Shen, and so on, are all the "motorcycle companies" that can "row on the top" locally, almost all of them touch the net.

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< p > > reporters log on to the website of these enterprises and see that their business operations are all factory operations, and consumers are responsible for the delivery of goods on the Internet.

Although the online store has not raised sales volume for the time being, the low operating cost of the shop still makes many manufacturers willing to "touch the net".

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< p > Yang Dayong, deputy general manager of Changan automobile commercial vehicle business department, seems to have another harvest of car companies' touches.

He said that the annual investment of Changan online stores needs hundreds of thousands of yuan. If these funds are used for marketing promotion or brand promotion, there is only enough cost for an activity, while online stores can exist for a long time and continue to establish brand image for manufacturers.

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< p > Chongqing people's Automobile Department said that the emergence of e-commerce has broken the original commodity circulation mode and rules of the game, and will redistribute the profits of the whole commodity circulation link.

The interaction between virtual reality and reality helps to maximize the profit of enterprises.

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< p > recently, the General Administration of Customs issued a document to approve the implementation plan of Chongqing cross border trade e-commerce service pilot business.

In February this year, Chongqing and Shanghai one (Hai Yi store) became the first batch of national payment agencies cross-border e-commerce foreign exchange payment business pilot provinces and cities.

The smooth progress of these two pilot projects will bring new opportunities for the development of e-commerce and service trade e-commerce in Chongqing.

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< p > Yao Zhang, Secretary General of Chongqing Electronic Commerce Association, said that the development of electric business should be conducted in line with o2o under the way of online and offline interaction.

At present, enterprises must consider how to first grab the local market from the electricity supplier.

Nowadays, Internet users tend to make use of the third party payment platform for online shopping. Do they have the way of payment in combination with local market demand? How to build intelligent business circle and bring customers to line consumption? In addition, enterprises need to develop e-commerce platform according to their actual conditions.

Of course, as the development of traditional enterprises in Chongqing is still in the exploratory stage, it is no longer an overnight effort for enterprises to succeed in pformation.

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< p > the responsible person of Chongqing Commerce Commission's e-commerce Department said that the traditional business development platform is facing three major challenges.

First, the problem of self production. Enterprises need to integrate upstream supply chain and build a unique product channel.

The second is distribution. At present, the distribution service of pure electric business is wide and efficient, while traditional enterprises are weak.

Finally, the scarcity of talent. E-commerce requires compound talents. It is necessary to understand the market and understand the operation of e-commerce, and how to retain talents is also a problem that enterprises need to think about.

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