Ali Ushered In Big Names Such As Ordos

Yesterday, Ali Its 1688 platform held 2014 new crystal cashmere products conference. SWAROVSKI, China, Beijing Saussurea group, Ordos group and other world-class brand suppliers officially announced the 1688 platform at the press conference. Ali has made the purchase and sale of the clothing industry, and has formed a complete Internet industry chain.

These big clothing materials suppliers are first settled in 1688, which means that small and medium-sized clothing enterprises will be able to purchase first-class quality raw materials on the 1688 wholesale platform later. In the past, small and medium-sized garment enterprises did not have access to the top raw materials on the one hand. On the other hand, enterprises like SWAROVSKI and Saussurea could only receive large orders from the line, but they could not provide small orders for small and medium-sized enterprises. But with these enterprises entering 1688, SMEs could purchase the top clothing materials before they could reach 1688 through the platform.

At the same time, in the links of purchasing and selling, 1688 also introduced service providers. At the press conference, the national wool textile product quality supervision and inspection center also announced that it will be stationed in the 1688 platform. It not only provides authoritative and fair third party inspection, but also coordinates with Alibaba and 1688 to help buyers identify what kind of cashmere is good cashmere. At the same time, it forecasts the fashion trend based on data and helps sellers improve technology to produce better cashmere products.

　　 Purchase and Sale To get through, it brings more upstream and downstream data to get through. Dong Fang, head of Tmall fashion category, believes that the big data of Tmall Taobao will have a good reference value for predicting future fashion trends and consumption hotspots. And on Tmall and Taobao platforms, this data is more dimensional. Besides sales data, search, collection and browsing data, it can be used as an analysis basis. These data are fed back to the wholesale terminal, which can affect the production process.

In fact, through procurement, service, data, sales and other links, 1688 has opened up the supply chain of the entire garment industry, and has perfectly arranged an ecological circle from retail to wholesale to purchase and production. Ma has pointed out that only C (consumer demand end) as the origin, the B (supply side) as the end, and let S (service providers) to participate in the whole industry chain can be truly effective reconstruction, to become an Internet based industrial chain, an ecological circle.

And why did the first wholesale and retail connection start from the clothing industry? Wu Minzhi, President of Alibaba B2B business group, gave a detailed explanation: whether Taobao, Tmall or 1688, the demand and sales volume of clothing and clothing were the largest, and 1688 wanted to build a vertical professional clothing procurement market. Taobao and Tmall brands needed characteristics, and needed to get faster and faster, so they needed more and more strong supply chain integration capabilities. Taobao and Tmall have been very successful at the sales side, but the whole background of the procurement, development, production process of supply chain management and other electronic and platform has just started. In the future Internet based industrial chain, 1688 will focus on breakthroughs in supply, quality and service at the supply side.

Zeng Ming, chief of the Alibaba group, pointed out that the essence of e-commerce is to transform the traditional business through the Internet, and the 1688 is to assume the key link of supply chain services and transactions. 1688 of the platform services, with the help of business integration and data, can break the restrictions of market regionalization and help small and medium-sized garment enterprises better.