Wuhan'S Traditional Department Stores Turn Around And Turn Around.

"P", where shopping centers are rising and electricity providers are threatening to rush, where is the traditional department store with relatively simple shopping functions? How can Wuhan's old department stores strive to make a magnificent turn? < a href= "http://www.91se91.com/news/index_c.asp" > Wu Shang square < /a > doing arithmetic "addition", "subtraction" and "addition and subtraction", and giving a surprising answer. < /p >
< p > < strong > addition < /strong > < /p >
< p > < strong > in Wu Guang shopping, to play in the business circle < /strong > < /p >
Last Sunday, Miss Ho and her girlfriends went shopping in Wu Shang square. After shopping all afternoon, they went to dinner in a western restaurant near Wu Guang, and then watched a movie again. P "Buy things in Wu Guang, eat and drink in the neighborhood." Miss Ho said, this is her customary method. < /p >
< p > this is exactly what Chen Jun, general manager of Wuhan Commercial Plaza, wants to achieve: let all kinds of experience and entertainment of Wu Guang business circle become the supporting facilities for Wu Shang square to let nature take its course, which is used by customers of Wu Shang square. < /p >
< p > consumers are not satisfied with shopping. They only need to buy something, and eat well and have fun. In recent years, more and more new shopping centers have been opened in three towns in Wuhan. Apart from selling goods, they also attract consumers by cinemas, restaurants, food and entertainment facilities. How can the traditional single department store with limited volume compete with it? < /p >
< p > Wu Shang square has an effective business area of only more than 40 thousand square meters. It is impossible to accommodate too many formats. If a large number of facilities are consumed in limited space, it will not only result in poor results, but also disperse the original passenger flow and sales. < /p >
< p > "congenital defects" makes Wu Shang square become a large shopping center. If we continue to do traditional department stores, it is also a dead end. Doing the "intermediate" between them is the basic train of thought for Wu Shang square to make a magnificent turn. < /p >
< p > the upgrading of Wu Shang square in recent years is mostly the adjustment of category and brand pattern, and there is no blind introduction of food and entertainment items. In Chen Jun's view, there are all kinds of entertainment and catering business in Wuhan Guangzhou commercial circle. What Wu Shang Plaza wants to do is to attract consumers to purchase with premium brands and exquisite products, and enlarge the complementarity effect of business circles. Customers can find places to eat, sing K and watch movies after shopping by Wu Guang. < /p >
Wu Xianming, Professor of economics and management at Wuhan University, analyzed that the new shopping center, cinema, catering and other experience formats can really gather popularity, but the essence of shopping centers and shopping malls is to sell P products. Wu Shang square grasped this essence and always made an article around the proposition of selling goods. From the idea of the article to the thickness of thought, from the layout of the article to the diction and sentence making, this article is fully done. < /p >
< p > < strong > subtraction < /strong > < /p >
< p > < strong > > build < a href= > http://www.91se91.com/news/index_c.asp > > WeChat circle < /a > and suppliers have < /strong > < /p >.
< p > this month, the Wu Shang square held the summer cross border fashion week. It even held 4 brand clothing shows. The French crafts masters, the senior women's wear, the mosaic brand, the international original design Cowboy brand G-STAR RAW, the Chinese independent designer dress ZUKKA PRO, the modern fashion girl dress Five Plus, and so on, all won the good harvest of popularity and wealth. ZUKKA PRO brand people admitted that participating in the activities of the Wuhan Guangzhou office can not only enhance the brand's influence on consumers, but also boost the overall sales. On the weekend of the fashion show, sales in the two days exceed 200 thousand yuan, an increase of 5 times compared with the same period last year. < /p >
Less than p years ago, the traditional department store was waiting for the supplier to come to the door. What the other party sent, the department store sold anything. "Now it won't work." Wu Shang square believes that department stores must take the initiative to attack, according to the location of shopping malls, select the brand that their customers need, choose high-quality brand and personality brand to enter the store. < /p >
< p > Wu Shang square is very strict in brand assessment, ranking every month and every quarter. It will be retreated within a certain period of time, and the brand ranking behind customer satisfaction will be retreated. However, Wu Shang square is not an "off hand shopkeeper". Instead, it will take the initiative to communicate with the brand suppliers, reduce communication barriers with suppliers, help brands understand the consumer psychology of customers, and allow brands to be accepted by more consumers, so as to achieve a win-win situation between stores and brands. < /p >
< p > now, every floor operation manager of Wu Shang square has built WeChat group, and the leaders of all the brands on the floor are friends circle, and they are fighting with suppliers. This has led to healthy competition among brands and efforts to improve their performance. Nowadays, in the Wu Shang square, there are nearly 70 brands selling tens of millions of yuan each year, and the sales performance of many brands such as Lancome and other stores is the champion of single store sales in China. Brand performance is good, and naturally willing to deepen cooperation with Wu Guang, increase investment, and are willing to provide Wu Guang with the best and latest goods resources. This year, Lancome, Estee Lauder, Dior and other 3 brands have opened two cosmetics counters on the 1 floor of Wu Shang square, which is rare in China. < /p >
< p > < strong > addition and subtraction < /strong > < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > leaving customers "has the final say" < /strong > /p >
< p > yesterday after work, Miss Song, who bought sandals at Wu Shang square, found that the layout of women's shoes in the 3 floor had changed. "More than a month has not visited, many" new face "brand. < /p >
< p > last month, Wu Shang square carried out a major adjustment to the women's shoes area. 8 brands were newly introduced, and the total number of brands increased from 33 to 41. After a short period of adjustment, sales of women's shoes reached two digit growth. According to the planning of Wu Shang square, in the next two years, we will strive to create the overall influence of women's shoes category. We hope to further impact the sales of women's shoes in the first place in the cosmetics area and the first sale of women's wear sales nationwide. < /p >
< p > monomer department stores are limited in volume. They want to make the brand "big and complete" and serve the whole customer group. The location of Wu Shang square is very clear. It should be a high-end and exquisite department store. It will further segment customers and serve customers more meticulous. This requires the shopping mall to be more distinctive in the brand. If you want a good brand to come in, the brand that does not suit the needs of customers should go out, and it will give customers more reasons for shopping in the "one plus one minus". < /p >
Last month, Wu Shang square completed the largest structural adjustment of the whole city in 6 years. 258 brands were upgraded or upgraded. 45 new brands were introduced, and more brands were launched. P Compared with 2009, the brand of 2/3 in the whole hall has been updated, and the number of brands has been adjusted from more than 700 to more than 600. "This adjustment will set the tone for our development in the next few years and create more sophisticated, fashionable and high-end department stores." Wu Shang square said. After adjustment, the location of Wu Shang square has basically been perfectly connected, and there will be no awkward customer level. The floors will not be able to catch up with the business and meet the needs of one-stop shopping. < /p >
< p > when the major domestic stores have abandoned their home appliances business, Wu Guang has upgraded the home appliances area, pushing the high-end household appliances home brand, whether it is Samsung's surface TV, or the latest products such as Smith, FOTILE, the latest top kitchen utensils, Panasonic high intelligent toilets and other top products, can be found here; when the tide card is coming to Han Kai shop, Wu Guang's flagship is playing the family card, so that tide dad can tide over the children to wear their parents. All of them fit the theme of Wuhan general high end department store. < /p >
< p > at present, the brand of 60-70% in Wu Shang square is the unique brand and characteristic brand of Wu Guang. Wu said that if shopping centres make the cosmetics, women's clothing, men's clothing, household appliances and other products the ultimate, they will naturally become the sophisticated department stores that customers need. < /p >