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    "61" Coincides With The Theme Of The Dragon Boat Festival.

    2014/6/3 8:05:00 60

    Parent Child SeriesMarketing ThemeHoliday Marketing

    < p > this year's "a href=" http://www.91se91.com/news/index_c.asp "children's Day < /a >, which is embedded in the Long Dragon Boat Festival. How can we pass it? < /p >


    < p > strong > star hotels to please children. Children's day does not spell dishes, "atmosphere" /strong < < /p >.


    < p > compared with the children's Day program in the past few years, many star rated hotels are more interested in how to celebrate holidays in this year's economic environment.

    < /p >


    < p > the industry thinks that what to eat is not the point. For children who are fond of playing and having fun, eating atmosphere seems to be more important than what to eat.

    Star hotels have said, "the 61 quarter" coincides with the Dragon Boat Festival holiday, suitable for the family's parent child series has become a hot topic of business.

    < /p >


    On the night of "P 61", the Mediterranean Cafe of Kaiyuan city will take on a new look and enter the time of "little yellow people".

    Zhang Yang, the responsible person of Kaiyuan famous city, said that he especially invited the "little yellow man" who was popular in the movie "stolen milk daddy 2", and set off a whirlwind of "little yellow man".

    < /p >


    < p > "in order to please children, this year's" 61 "theme party is far more prepared than last year.

    Zhang Yang said that the "Rocket Launcher", the little yellow man Dave, the towering little pinch of yellow people, Tim, and so on will all be on the stage.

    For this reason, the dessert master of the hotel will also make the dessert cake made of small yellow man at that time, and the photographer's team will also capture the smiling faces of the children.

    "At present, 218 yuan / person's theme meal has been sold over 70%, and it is estimated that 61 will be full that night."

    Zhang Yang said.

    < /p >


    < p > not only that, but the Wyndham House Hotel will introduce "clown" and cartoon character improvisation and brunch brunch on the "61 day". The cafeteria of the Radisson The Square Hotel will set up a "children's Corner" dining area suitable for children's height. The children can pick up children's food on their own, once a "little adult". The Huanglong Hotel will send a professional Japanese chef to teach children how to make sushi rolls.

    < /p >


    < p > in addition, the reporter learned that on the day of the 61 day, many restaurants in Hangzhou city will send children's Day gifts.

    For example, take the children to the second movement to send a korbis lactobacillus drink; the West Point of Chai Tian will provide a special Mickey gift box for the children.

    < /p >


    < p > < strong > family members play the hot cruise cruise during the "61" period. Paternity travel is highly sought after. < /strong > < /p >


    < p > this year the Dragon Boat Festival and "61" meet, during the small holiday period, the paternity tourism fever gradually climbed.

    "Family play" and "Travel Festival" have become the first choice for many post-80s parents. Cruises are the most popular among them.

    < /p >


    < p > according to the data of a travel website, about 70% of the current cruise passengers are booked in the form of family travel.

    It is reported that the number of outbound tourists has increased by about 35%.

    Reporters also learned that during the Dragon Boat Festival, the various tourism business providers also timely launched a large number of special cruise products, the main attack on the family consumer market.

    < /p >


    < p > for Ms. Lin, who travels for the first time in three cruise ships, cruise is usually a "one price package", and no need to worry about board and lodging. The idea of "slow down" is also very suitable for family outing.

    "For parents, they can be a lazy person, so long as they pack their bags properly, they will save energy and energy."

    Ms. Lin said.

    < /p >


    < p > in addition, parents who favor domestic tours and self driving tours have already snapped up the lowest to half off of the famous scenic spots tickets.

    According to Taobao travel data, Taobao's travel ticket sales increased by 50% over the past week.

    Among the tourists who bought tickets, they accounted for more than 75% of the two users who bought the tickets at the same time.

    < /p >


    < p > in accordance with past practice, it is obvious that this time visiting the great amusement parks will absolutely test the physical strength and patience of the parents.

    According to netizens' destination data, the most popular "TOP 10" during the "61" period is: Hongkong Disney Park, Hong Kong Ocean Park, Shanghai Happy Valley, Changlong water park, Beijing happy water cube, Changlong happy world, Changzhou dinosaur garden, Wuhan Happy Valley, Eastern overseas Chinese town and Happy Valley.

    < /p >


    < p > < strong > small yellow people "take the stick" pleasant goat "61 section" gift bag. What is < /strong > < /p >


    What are the new gifts for children's day this year? According to Taobao's consumption data, the "61 gift" search index has increased by 145.3% over the past seven days, up 7.1% compared with the same period last year.

    Among them, Hangzhou's search index accounted for 5.1% of the country, ranking third only to Shanghai and Fuzhou.

    < /p >


    < p > reporter has learned that children's toys, children's wear < a href= "http://www.91se91.com/news/index_c.asp" > children's shoes < /a, children's food sales are still in the leading position of all children's Day gifts.

    Many businesses borrow "50 percent off promotions", for example, a small hippocampal soothing toy in the home page, with a short-term sales volume breaking through 2000; a time limit special purplish children < a href= '> http://www.91se91.com/news/index_c.asp > /a > for mothers' eyes "61", and more than 1400 sales in the near future.

    < /p >


    < p > in addition, some of the childhood memories that never fade fade again before the 61 Festival.

    Origami, iron frog, camel, sandbag, kaleidoscope, propeller, pencil box, primary school mathematics multiplication table, and Arctic sea soft drinks, fig silk, CC music sucker candy, diamond ring sugar, fruit Cortex Moutan, plum powder and other nostalgic snacks.

    Let many adults with children's Day "complex" fondle admiringly.

    < /p >


    < p > on the Tmall supermarket platform, there are nearly 2000 sales of White Rabbit candy.

    Doll seller "happy" means that "Xiao Huang" doll sales surpass the "pleasant goat".

    < /p >


    < p > reporters learned from Taobao's consumption data that the search index for the last seven days has risen 7.7% compared with the same period last year, and the rise is 68127.3%.

    The turnover index of small yellow people rose by 19.7%, far beyond the pleasant goat.

    < /p >

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