Brand Clothing Store: Site Selection Needs Attention

< p > the location of clothing shops is very important, which is important to determine the survival of businesses. For example, with women as the main selling objects, we should pay attention to the fact that most of the female shopping will choose the clothing store and the commercial street which are concentrated in the clothing store, so as to locate the location accordingly. Because there are more clothes to choose from, and this is also determined by women's shopping psychology. < /p >
< p > < < a href= > http://www.91se91.com/news/index_c.asp > location > /a >, the first thing to be determined is the choice of customer groups. Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter. Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship. This is to pay attention to the concept of "business circle". < /p >
< p > generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles. Due to the differences in commodity, transportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form. Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies. Successful application of business circle strategy can lay a solid foundation for clothing stores, improve the image of clothing stores, create and promote specific needs of customers, and establish a mutually reliable relationship with customers. Of course, it is one of the basic skills of the clothing store business strategy to make use of the resources of the business circle to make the business to the customers' hearts and make them willing to become repeat customers. < /p >
< p > the shop of Miss Luo in Beijing has not been selected in the prosperous area, not even the a href= "http://www.91se91.com/news/index_c.asp" > clothing store < /a > concentration place, but her 25 square meter foreign trade clothing shop can achieve the sales volume of 7-8 yuan in the peak season. Because the location of the shop seems to be bad, but it is very good to look at it carefully. For example, Miss Luo's shop is located in a small street, which is required to go in and out of a residential area. This small street is only a narrow two lane, which is often blocked because of the narrow road. There is a key primary school opposite the residential area. Parents are generally rich or expensive. Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams. Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free. < /p >
< p > a row of small shops on the street has < a href= "http://www.91se91.com/news/index_c.asp" > Hardware > /a > shops, restaurants, real estate agents and dry cleaners, but there are only two clothing stores, and the other one mainly deals with underwear business. Miss Luo's shop has no competitors, though it lacks the attraction of "gathering" with peers, and the business is quite good. In addition, there are several dozens of high-rise office buildings on the street exit. The white-collar ladies in office buildings like to go out to the clothing store at noon break time, virtually increasing potential customers, and in the office will also cause the effect of chain purchase and increase the reputation of small shops. On the other fork of the street, there is an upscale house with many full-time wives. They are also frequent guests in Miss Luo's shop. There is a famous primary school, a residential area, an upscale apartment apartment, three office buildings, and the only way for primary and residential access. Of course, such a location is hard to find, but few people can think of such a location as a good location. Many investors think that the concentrated market of clothing stores is a good location, but the concentrated competition of clothing stores is fierce and business is affected. Therefore, when choosing a location, we must seriously analyze the merits and weaknesses of the store locations before we can win the invincible position. < /p >
P, a clothing store investor, when analyzing business circles and investigating competitive stores, it also needs to thoroughly analyze whether their shops have a negative impact on whether they are close to each other because of the same commodity content function, and whether they can increase the attractiveness of the region through mutual cooperation. For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand. After all these questions are clear, we can look for the source of goods in a targeted way. Investors should also observe other commodities around and explore the competition. It is best to go deep into the basic factors such as the business area, the type of goods, the number of employees and the skills to entertain guests, and then find out their advantages and disadvantages through comparison. Ai Tong's practice in this area is to act as a consumer of other stores before he opens a shop, and to understand the goods and location and pricing of the dozen shops around. Sometimes she even buys several items in her shop to get more useful information. < /p >