Beijing Retail Industry "Double Section" Performance Inflection Point

The collision between the Dragon Boat Festival and children's day has revived the depressed retail market. Yesterday, the monitoring data released by the city commerce commission showed that three days of holidays, 40 key business services enterprises achieved retail sales of 1 billion 130 million yuan, an increase of 10.4% over the same period last year. The "double knot" overlay has led to a turnover in the retail market which has been in a negative growth, and sales are turning inflexion in the second half of the year.

Compared with the off-season sales in July and August, the two quarter belonged to the relatively low season of the industry, with fewer bright spots of growth. This also made many businesses attach great importance to the business opportunities brought by children's day and Dragon Boat Festival. City Commerce Commission monitoring data show that during the holidays, new China children's products store, urban and rural trade center, etc. Department Store Sales increased by more than 15%, and sales of children's category stores in New China children's stores increased by 48.8%.

Reporters visited Huarun colorful city. Joy City Shopping centres such as the main household consumption Department discovered that shopping centres launched activities such as "balloon festival" and "children Carnival" for children. In Huarun multicolored City, the 3-15 meter giant natural enemy, Optimus Prime, and hornet "airborne" shopping malls not only advance the upcoming Transformers movie, but also attract Transformers fans and children's customers.

During the "double festival", Huarun multicolored city also jointly organized the "Zongqing DIY" activities for its members, inviting parents and children to make dumplings with their own hands to enhance their sense of activity experience. Zhu Lin, general manager of Huarun colorful city, said that on the children's day, the market traffic volume reached 60 thousand passengers, an increase of nearly 50% compared with the same period last year, and the turnover increased by 61.77% over the same period last year.

Duer A dream exhibition and "balloon festival" double pull, Chaoyang joy city deputy director of the promotion department Wen Juan said, children's day, shopping malls passenger flow close to 140 thousand, an increase of 35% over the previous weekend. Wen Juan said the balloon festival held last year was widely recognized by family customers. At that time, the number of shopping malls increased sharply, but sales growth was limited because the activities were only contributed by the children tenants. This year, the shopping mall launched the biggest promotional campaign in the first half of this year by using this node. passenger flow Fully allocated to retail stores, the sales volume of shopping malls is the highest since this year, with an increase of 40% compared with the same period last year.

According to the data from the Beijing Tourism Development Commission, over 160 visitors from Beijing's main scenic spots received more than 4 million tourists during the Dragon Boat Festival holiday. The number of entertainment scenic spots increased by 30% over the same period last year.

According to the analysis of China Tourism Research Institute, this year's Dragon Boat Festival holiday coincides with the "61" children's day. The overall tourism consumption environment is good, and the domestic and outbound tourism market has shown strong demand. The number of tourist trips and consumption levels has increased significantly compared to the same period last year. The online travel industry has launched new products and preferential activities such as "weekend tour", "scenic spot + Hotel", car tickets, catering and scenic spot tickets through the Internet and mobile clients. It has also become a major factor in stimulating the tourism market, and has led to the growth of domestic tourism consumption in the long holiday of the Dragon Boat Festival.