Beijing Dahongmen Garment Wholesalers Circle Pformation
The pformation of a large business district with annual sales volume of less than P, < a href= "http://www.91se91.com/news/index_c.asp" > Dahongmen < /a > can not be accomplished overnight without a word. Why does it turn to what it looks like? This series of problems is that the garment trade circles in the pformation mode have to consider 50 billion.
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< p > < strong > 1: why is it relaxed? It originates from < a href= "http://www.91se91.com/news/index_c.asp > > /a > backward < /strong > /p >
< p > speaking of Dahongmen business district in Beijing, it can be said that Beijing is the most representative textile and clothing business circle. Starting from dawn in the morning, the bustling day, passenger flow, traffic flow and logistics become the most prosperous business circle in Beijing, and also become the most congested business circle.
While people are marveling at the commercial atmosphere of Dahongmen business circle, they also suffer from all kinds of traffic, environment and public order problems.
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< p >, therefore, from the second half of last year, Beijing has been rumored to move Dahongmen and other business circles.
With the coordinated development of Beijing, Tianjin and Hebei as a national strategy, the relocation of Beijing wholesale market has accelerated significantly.
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< p > for this reason, Liu Huaisheng, director of the Commerce Commission of Fengtai District, Beijing, said that the first thing is to ensure that the core functions of the capital are perfected, and that the format of non core functions of the capital will be relaxed, such as some regional market functions.
In the past, Dahongmen has undertaken many regional wholesale and logistic functions for northeast, North China and Northwest China. These functions do not need to be placed in Beijing, and they can also play a role in other areas.
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< p > reporter has learned that only about 20% of the sales of products in Dahongmen are in Beijing, such as moving batches, even Yansha and other shopping malls in Dahongmen. 80% are sold to the northeast, North China and other regions.
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< p > Liu Huaisheng said that functional relaxation is a systematic project.
Next, Fengtai District will further investigate and understand the law of Dahongmen's market development and the needs of businesses and businesses.
This month, enterprises and businesses will be organized to go deeper into Baigou to understand the local development prospects, supporting facilities and so on.
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< p > "on this basis, we will promote some mature and intentional enterprises, and finally achieve the overall migration through the typical demonstration and driving effect."
Liu Huaisheng said that at present, enterprises have the intention of cooperation and pfer, and Fengtai District will also provide support to enterprises willing to move out.
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< p > < strong > 2: how to upgrade? Enhance the creative function and pform it into a shopping mall, < /strong > /p >
< p > the market in Dahongmen is mainly distributed on both sides of the south central axis road in Beijing, the South Third Ring Road in the north, the three battalion in the south, the East Majiabao road in the west, and the South Tiantan road in the East, the largest clothing distributing center in North China.
At present, there are more than 40 wholesale clothing markets in Dahongmen, more than 20 thousand business operators and 130 thousand employees, with an annual turnover of more than 50 billion yuan.
After years of market construction, a commodity circulation market system, which is mainly driven by wholesale circulation and driven by production and marketing, has gradually formed, forming a larger scale Dahongmen clothing business circle.
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However, how will the Dahongmen area be upgraded? What is the future of this area? Liu Huaisheng said, Dahongmen is in the south central axis. In the Beijing's urban function orientation, the overall planning of the south axis has been studied, mainly based on the characteristics of history and culture. Next, the construction of the second airport will bring new opportunities to the development of the south axis.
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< p > he said that the relevant departments are studying the overall positioning and development of the south axis area, and the initial idea is to develop from culture, business and international aspects.
Dahongmen has also proposed the development of fashion and creativity gathering areas in the future, hoping to further upgrade the function of the region through fashion and creativity through the adjustment and upgrading of this industry.
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< p > specific to how the Dahongmen market will change, Liu Huaisheng said that Fengtai District had conducted in-depth research in the past few years, and also analyzed the Dahongmen market. Some of the market formats have been upgraded, such as upgrading from wholesale to retail.
He believes that from the perspective of service function, there is a need for shopping malls and shopping centers serving the capital city, and the next step is to encourage upgrading.
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"P", "Tianya, new century, Fucheng, Fuhai international" these markets have gone from wholesale to retail. The display of windows has been on the stage, not the traditional booth type, but similar to the display of some shopping malls.
In addition, the retail ratio is very high, and many people will come here to enjoy the "wholesale price of retail."
He said.
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< p > besides, Liu Huai also said that in addition to clothing, the Dahongmen area also needs to increase the format of supermarkets, restaurants, and so on, from the specialized wholesale market to the comprehensive retail, shopping malls and shopping malls.
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< p > > < strong > 3 questions: how to dock? The policies of encouragement and support will be introduced in both places < /strong > < /p >
"P" for the Beijing Dahongmen and Hebei Baoding Baigou contract, Liu Huaisheng said that the two sides signed a strategic framework agreement, the basic documents of the two countries, the next step of cooperation will be carried out under the framework of the content.
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< p > according to Liu Huaisheng, the framework includes six major contents, one is the two regional governments should jointly promote industrial upgrading and the development of two regional industrial chains.
Two, the two regions should study the introduction of supportive policies for industrial and commercial upgrading.
Fengtai District will study the encouragement and support policies for enterprises and merchants in Dahongmen area who are going to the development of Baigou.
Baigou will also provide more practical and targeted policies and measures to connect businesses and businesses in Dahongmen.
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At the same time, the two sides will also strengthen exchanges between the two commercial enterprises. P
Fengtai District will organize enterprises to visit Baigou and negotiate further.
In addition, in terms of education, health care and old-age care, Fengtai District will coordinate high-quality resources in the region and share resources with Baigou.
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< p > according to introduction, the ease of Dahongmen area is focused on regional logistics and regional wholesale function, and clear roadmap and timetable.
For Dahongmen's wholesale and other functions when to start pferring and when to pfer, Liu Huaisheng said that it would mainly allocate resources through the market. In addition to considering the interests of market operators and merchants and the actual interests of the local people, we should also consider how Dahongmen and the south central axis will take the next step to meet the capital's functional positioning.
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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Liu Huaisheng < /a > indicates that the docking promotion conference is the government set up stage, the enterprise plays the opera, carries on the resources allocation through the market, achieves the industrial adjustment and the upgrading, the operator, the common people's interest is not damaged, finally achieves the common long-term development.
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< p > < strong > 4: what do the market and business people think of? Different reactions, coping and wait-and-see < /strong > < /p >
< p > for the pformation and development of business circles, the market leader of Dahongmen business circle told the clothing Times reporter that nowadays Dahongmen clothing trade circle has many formats, such as Tianya women's clothing building, new century clothing building and other relatively high-end market, has begun to break away from the low-end wholesale trade form, and the function of the market has begun to turn to display, business and creativity. These traditional logistics formats have been weakened, and those low-end clothing and fabric market will be the focus of pformation in the future.
Therefore, the market that can keep pace with the times and keep pace with the development will basically not move to Baigou, and most of them will continue to be retained in the Dahongmen business circle because most of them are branding operations.
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< p > for those who still remain in the middle and low end of the wholesale market, it may become a key consideration in this round of pformation and upgrading. However, the official also said that if some of the formats were pferred to Baigou, merchants would pay more attention to the policies provided by the Baigou area and whether the passenger flow, logistics, pportation and so on could bring enough profits.
However, in many merchants' view, the volume of today's Dahongmen will not be pferred in a very short time. It may take 5 to 10 years to complete the pfer.
However, during the visit of the clothing Times reporter, it has been found that some businesses in Dahongmen have owned their own shops in Baigou or Hebei's specialized markets or rented or bought.
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< p > "after last year's rumour of moving the relocation, we have been paying attention to the news in this respect. No matter whether the business circle will be relocated or pformed in the future, there will be some bunk in other places. It should not be a bad thing. At least we can't put all our eggs in one basket."
Some businessmen told the clothing Times reporter.
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< p > < strong > 5: how does the Baigou meet? The mayor of Baoding takes the place of "/strong" /p.
< p > "we get on the train at 8:30 and arrive at Beijing West Railway Station at 9 o'clock. It's very convenient."
At yesterday's promotion conference, Ma Yufeng, mayor of Baoding, promoted the location advantage of Baoding in such a way and her own experience, and welcomed Dahongmen's businesses and merchants to go to Baigou.
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According to Ma Yufeng, in the history, Baigou is a commodity distribution center. The history of commercial pactions can be traced back to more than 1700 years ago. The commodity trading activities in history can arrive in Tianjin from Baigou, and have achieved rapid development in recent years. The infrastructure is improving daily, the market construction is constantly upgrading, and the road network traffic is fast and smooth.
"Baigou is close to Bao Jin, Dachang and Jinggang expressway, and Jingbai road goes straight to Beijing. It will be completed by the end of this year.
Jinbao intercity railway will open to traffic next year in May 1, and it will be a special stop in Baigou.
In the planning, Baigou also has light rail to the capital second airport, so it has great potential for development.
Ma Yufeng said, "Baigou is close to Baiyangdian. It is a very good place with water and ecology.
Baoding will provide the best policy, create the best conditions, and create a good environment for the development of enterprises in Baoding.
Ma Yufeng said.
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< p > it is learnt that in order to undertake the pfer of Beijing and Tianjin industries, Baigou new town has already provided a series of preferential policies for soft merchants, such as soft environment services and policy support.
In terms of service for enterprises, Baigou will take the lead in the whole project and implement the one-stop service. Employees will enjoy the same treatment with local residents in education and medical treatment.
On policy support, the 5 year rent will be exempted for merchants entering the existing professional market.
At the same time, all administrative functions and charges for investment in education, medical treatment, culture, sports and other supporting facilities shall be exempted.
In addition, the newly built 3 million square meters international luggage and suitcase in Baigou mall recently can provide 1 million square meters of space for Dahongmen merchants to enter, plus the market space of 300 thousand square meters vacant in the old urban area. It can undertake part of the market function in Beijing in a relatively short time.
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