Shenyang Shang Tai Department Stores Will Be Closed To Shopping Malls Next Month.

　　 3 shops in 2 and a half years

Shenyang shopping center diverged from its main department store.

"It's the main department store in the shopping mall." The manager of a shopping mall in Zhongjie sighed.

Enumerated in recent years, shopping centers in Shenyang, the main department store is one of the most important ones, from the first department store to the 0101 shop, then to the present. Central Department Store The Mixc shop. There was a time when shopping centres and department stores were linked up with such a new form of industry. But in recent years, the shopping mall's main department stores have chosen to withdraw from Shenyang.

Up to now, there are only 1 shopping centers in Wanda Department Store in Shenyang.

Recently, the news of a new Wanda project no longer set up a main department store spread like wildfire. "Now it's all spread like this. Maybe Wanda Department stores will be gone." Shenyang Wanda Department insiders told reporters helpless.

In North Canton, the main department store evacuated the shopping center is no longer a novelty, Chaoyang Joy City and the main store Yong Wang Department store to cancel; Beijing China Plaza retreats its main department store Chinese department store; Hong Kong Plaza retreats Kong Hui new wing department store; Shanghai dragon dream shopping center heart retreats dragon dream department store, these shopping centers and the main department store stripping, people can not help but have such a doubt, "shopping center and main department store really the fate has been exhausted?" in Shanghai.

　　 Inefficient main department stores become chicken ribs

Shopping Center Department store "Trend"

"From here on, the benefits of shopping malls have been bad. I really can't go on this time." Wang Li, the floor supervisor at two years in Shang Tai Department store, said.

In addition to the Shang Tai Department store, the main reason for the closure of the department stores and the 0101 shops in China was poor management and dismal passenger flow. "The experiential consumption of shopping centers has attracted a large number of passengers, but these passengers do not go to department stores." Shang Tai Department official told reporters: "the shopping center initially recruited the main department stores to attract more people by shopping for more loyal customers through shopping malls in order to enrich their formats, but the fact is just the opposite. The main department stores have gradually become the" chicken ribs "in shopping.

At the beginning, the meat and potatoes became the "tasteless" of the tasteless food. Because of this, there is a new phenomenon in the industry, that is, "shopping centers go to department stores". The relevant person in charge of Yuecheng told reporters: "the main department stores account for a large proportion of shopping centers in the shopping center. However, in the development process, the rent and the contribution of the main department stores and the occupied area are seriously unbalanced, so in the continuous optimization and upgrading of shopping centers," going to department stores "will become a trend.

　　 Exit of main department stores

　　 Shopping Mall Catering and entertainment will be promoted again.

The reporter learned from the Mixc that the original location of Shang Tai Department store will introduce food and entertainment items after closing the shop. There is no doubt that the first floor of the department store was opened on the 4 floor of the first floor of the department store. The 1 to 3 floors of the original site also introduced many new brand names and fast fashion brands.

"Shopping malls to department stores" is only a prominent phenomenon in the past two years of adjustment and upgrading of shopping centers. After adjustment, it will further increase the proportion of catering and entertainment formats, and will also increase the attraction of fast fashion brands or brand collection shops that are more attractive to young fashion groups. A shopping center investment department responsible person told reporters at Zhongjie street.

"Restaurants, cinemas, ice rallies and other formats have significantly surpassed the main department stores in terms of customer collection and customer retention capabilities. At the same time, the introduction of fast fashion brands or brand collection shops can basically satisfy consumers' shopping needs." Insiders said.

Shopping mall to department stores: cinema, KTV, department stores are the main shops of shopping centers, shopping centers need entertainment formats to increase experience, and also need department stores to increase customer loyalty and improve passenger flow. However, with the continuous development, there is a phenomenon of shopping center customers returning to the main department stores. Poor performance of main department stores has gradually become the "chicken ribs" of shopping centers. Because of this, many shopping centers began to cancel their main department stores. This phenomenon is known as "shopping malls to department stores" in the industry.