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Domestic Clothing Is Busy Dumping Inventory, Fast Fashion Giants Take The Opportunity To Expand.

2014/6/4 9:21:00 16

with the opening of last Thursday's international fashion retail giant a > H & M < /a > in Sanlitun, Beijing, the number of stores in the Chinese market reached 200. In an exclusive interview with Nandu journalists, Magnus O lsson, general manager of H & M Greater China and Southeast Asia, threw out the target of opening more than 70 new stores in the mainland market this year. Last year, H & M only increased 71 stores in the mainland and Hongkong markets. 
Less than P, the fast fashion giants who have been expanding crazily for the past two years have become more and more popular this year. Reporters learned that another fast fashion giant UNIQLO last August to February this year, about half a year, in the Greater China region has opened nearly 50 new stores. 
 fast fashion giant also welcome big expansion year /p >
 "China's economy is developing rapidly, and consumers have great demand for our brands. As to whether or not we will accelerate the pace of expansion, we value the quality of opening stores. If we guarantee the quality of the store, we will expand it at the same time. This is the ideal state. M agnusO lsson told Nandu reporters about the opening goal of more than 70 stores in the mainland market this year. 
"P > expansion in China for 8 years, H & M has gradually introduced other new brands into the domestic market. For example, CO S stores have settled in Hongkong, Beijing, Shanghai, Tianjin and other markets, and M O N K I first entered Hongkong in 2010, and now there are also some stores in the mainland market. 
 for the Chinese market, H & M has laid a pivotal position in the global market in just 8 years. In the 2013 fiscal year, China's net sales rose to 5 billion 957 million Swedish kronor, an increase of 21.97% over the same period last year, which is still in the depth adjustment stage of the domestic garment industry. The growth of H & M's performance is very bright. In terms of sales volume, the Chinese market ranks seventh in the H &M global market. 
P, another fast fashion giant Inditex is also launching a wave of opening up to the Chinese market. The operating data released by Inditex from the 2013 fiscal year, which was released by the Inditex in January 31, 2014, learned that in the 2013 fiscal year, there were 457 stores in China, an increase of 61 over the previous fiscal year. Among them, ZA RA increased from 14 to 152, while ZA R A H O M E increased from 5 to 17. 
The fiscal year P has increased 61 stores in the Chinese market, while the number of new stores in the world is only 231. The number of new stores in the Chinese market is as high as 26%, which is only 231. 
 the whole garment industry in China is still in the period of stock loss and the rapid and rough expansion mode. This is clearly an opportunity for fast fashion giants. 
In 2007 P opened the first store in the mainland market in Shanghai, and H & M began to expand in the second tier cities in China. According to M Agnus O lsson, at present, H & M have 20 stores in Shanghai, and 21 stores in Beijing. Beijing and Shanghai occupy 20% of H & M in the mainland market. 
 although M agnusO lsson has not revealed which cities will be the main outlets for these new stores this year. But the traces of sinking to potential two or three line cities are already obvious. Reporters learned from the annual report of H & M 2013 fiscal year, when referring to the Chinese market, F red rikO lsson, head of H & M expansion, believes that H and M have been deployed in all the big cities of China and are expanding continuously. At the same time, H & M is also opening up in more developing cities. China has an average population of more than a million cities, far exceeding 100. 
 according to the annual report of H & M 2013 fiscal year, it expects to open 375 new stores in the world this year, and it is expected that in 2014, it will become the fastest expanding market for H&M in the Chinese market. 
 when announces the operation data of fiscal year 2013, Inditex also reveals the goal of opening 450-500 new stores worldwide this year. 
 double the number of 231 new stores in the world last year. Although it did not disclose the specific market plan of the Chinese market, but in the context of 61 new stores added last year, its ambition to attack the Chinese market once again will not disappear much. 
 this year, we successfully landed in the HKU's parent company a > fast marketing group < /a > through the form of pre depository securities in the six months ended February 28, 2014. The net sales and operating revenue of UNIQLO in Greater China, including Mainland China, Hongkong and Taiwan, all increased significantly, exceeding expectations. A total of nearly 50 shops were opened and 1 stores closed, bringing the total number of stores to 325. 
 the "competition" of the electronic business platform "/strong" > /p >
Less than P, the fast fashion brand has always been highly respected by the industry for its fast running supply chain from design, production to distribution to stores. In fact, with the rapid expansion of this store, a senior clothing industry has told reporters in the southern metropolis that with the increasing number of shops, the differences between the shops' distribution, display and consumption habits among different cities are beginning to show. Whether the supply chain of fast fashion brands can still be tested so quickly. 
Less than P, it is worth noting that in the expansion of this store, the fast fashion giant has also targeted another point of sale, the electricity supplier. 
"P > M Agnus O lsson told reporters in the south that H & M will set up an e-commerce platform in the second half of this year. At present, clothing companies in China are expanding online sales to expand sales network and inventory. For M agnusO lsson, the specific location and operation mode of the e-commerce platform has not been revealed too much. It only indicates that there is no obvious boundary between online platform and physical store, and the two are complementary. According to reporters, at present, H & M has set up an electronic business platform in 9 countries. 
 but H & M moves slightly slower than ZA R A. As early as September 15, 2012, ZA R A began to sell online in China. As of January 2014, there were 31 online sales businesses in 21 countries. This year, it plans to expand its online sales business to 27 markets. 
 key .
 inventory is what retailers must face /p >
M Agnus O lsson does not think H / M has potential supply chain pressure. "P" "We have a long term relationship with many suppliers, and we know each other very well to ensure that the production process is smooth and fast. At design level, H & M has 160 internal designers with 100 print masters to ensure that the shop receives the latest fashion items every day." 
 in addition, with the continuous expansion of stores, < a > inventory < /a > problems will no doubt be placed before every garment enterprise. "Inventory is what every retailer must face." Although M Agnus O lsson thinks the inventory problem is very important, he believes that there is no necessary link between inventory and rapid expansion. H &M has mature experience and rationally digested inventory. "First of all, H &M has a good product planning. Secondly, although H &M is now opening up quickly, there are many channels to regulate inventory, for example, the store can be allocated to other stores for sale."