Five Notices For Discount Sale In Clothing Stores

< p > there are many promotional skills for clothing stores, but not every promotional skill is suitable for the marketing of their own stores.

However, how to use the correct way to run their own shops, first of all, we need to know enough about our shops, grasp the needs of the consumer groups, and formulate a sales promotion plan according to the needs of consumers, so that we can get results.

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > discount sale < /a > is the most popular promotion method in clothing stores. What are the matters needing attention? Let's discuss it together.

< /p >

< p > 1. discount promotions should be selected for those with high maturity, high purchase frequency and strong seasonality.

< /p >

< p > 2. discount promotion ads are simple, eye-catching, accurate and destructive. Do not use fancy forms.

< /p >

< p > 3. the amount of discount should account for more than 10%-20% of the selling price, which is less than a href= "http://www.91se91.com/news/index_c.asp" > attractiveness < /a >.

< /p >

The time for activities of < p > 4. is 2-3 weeks.

We should consider the consumer psychology < a href= "http://www.91se91.com/news/index_c.asp" > the purchase cycle < /a >, if the time is too long, the price may be difficult to restore to the original position.

< /p >

< p > 5. choose the right time to promote sales.

When changing season, it is the best way to deal with the inventory problem with discount promotion.

< /p >

< p > related links: < /p >

< p > limitation of discount sale of clothing store < /p >

< p > 1: discount promotion can easily lead to price war < /p >.

The discount sale of P > high frequency and high frequency will lead to the vicious price competition among brands, which is not conducive to maintaining product price image and reasonable profit space.

< /p >

< p > Two: discount promotion is not conducive to building brand loyalty < /p >

< p > because the discount may attract some consumers who are particularly concerned about price, and such consumers are often used to those products that discount, and there is not much loyalty in the brand at all.

Once the product discount sale is over, they may immediately switch to a relatively low price product brand.

However, those who are highly loyal to the brand often feel that their products and brand grades are declining due to the discount of products, affecting their identity and image rather than choosing the brand product.

< /p >

< p > Three: frequent discount will hurt products and brands less than /p.

Consumers tend to think that the quality of products that are often discounted will be lower than the competitive brands with high price. They will think that the original price is unreasonable. They will think that the manufacturers will reduce the grade and quality of the products, which will reduce the brand's status in the minds of consumers, reduce the brand's own value and status, and create an invisible obstacle to the price increase of the products. P

If consumers or customers are accustomed to the price after the product is discounted, the brand's status in the consumer's mind is the grade and image after the discount.

< /p >

< p > Four: the profit from the loss of the discount is hard to compensate for < /p >.

< p > discount sales promotion is good if it can be implemented within the range of profit margins. If the unrestrained discount caused by the competition between manufacturers will cause the sales of enterprises to sink deeper and deeper, the loss of the discount will be difficult to clean up.

< /p >

< p > Five: single discount can not solve the fundamental problem. < /p >

P discount sales promotion can increase sales volume and increase market share in the short run, but it can not solve the fundamental problem of sales, but will also mislead the manufacturer's correct understanding of the market, which is not conducive to the adjustment of product structure.

This way will make sales managers indulge in the illusion of sales at the moment, do not think about the way to solve the problem, and even rely on this kind of promotion.

< /p >