58 Why Does The Same City Have To Build Its Own App?

Recently classified information website 58 city Much trouble. Among them, the 58 city CEO Yao Jinbo headache is the 58 city iOS version of App. Over the past 2 months, there have been 58 cottage versions of App in the same city on APP Store. Insiders pointed out that these cottage editions were launched by 58 cities. Why do 58 cities own their own App?

The story starts in April 18th. This day, users in App Store search "58 city" shows the result is "going to life". And soon the news came out in the industry. 58 of the same city's iOS application was hit by Apple's shelves.

It is rumoured that this incident has made Yao Jinbo angry and fired two directors of staff responsible for promoting App. You know, 58 cities have mentioned more than once in the earnings report that they will launch wireless business this year. The occurrence of such a node will undoubtedly give people a sense of "not being able to quit before they die." This also laid the foreshadowing for a series of initiatives such as App and other Shanzhai towns in 58 cities.

The boss has a remarkable effect. A few days later, a App named "58 city official version" was quietly put on the shelves. However, it was accidentally shown in the APP Store tourism section and was dubbed as "58 city" cottage version by the industry. Today, it should be the first cottage version of iOS launched by 58 cities.

Copycat version 58 city and genuine 58 city comparison

The App, which appeared on the tourism sector, could not survive long enough to be knocked down by Apple again, but the 58 city's cottage trip began.

At present, we search the "58 city" in App Store, showing a App named "58 city life". This is the second version of Shanzhai App launched by 58 cities. "58 city life" has just entered App Store, the name is "Amoy net", shown in the education sector, later renamed "58 life assistant", and finally changed to the current "58 city life". In May 12th, the App was transferred to the life section.

Although the name of the App is "58 city", its company is Beijing Lok Technology Co., Ltd. Ask the over mother, we understand that the company's "Amoy network" is the 58 city's business. It seems that the official account of the 58 cities is still not lifted. 58 the city tried to make up for the user losses caused by its official App downline through such an "urgent substitute".

This series of initiatives let us see that the 58 city seems to be determined to carry out the determination of the Shanzhai. Looking at the whole Internet circle, it's fun and funny to have a Shanzhai, but is the 58 city really enjoying it? App Under the frame, 58 cities will lose at least half of their App users every day. And the constantly released copycat version can not guarantee that the old version of the official version will be updated properly. Its rough user experience will make new users more responsibility. This kind of Shanzhai is like drinking poison to quench thirst.

All of this comes from the official account of 58 cities, which was originated from 58 city's lottery. As a well-known Listed company Why does the 58 city go all the way to the net? This is inseparable from the market competition pressure faced by the 58 cities.

First from the PC end data analysis, according to the China IT research center monitoring data, 58 cities in the past three months traffic ranking dropped 66, now the traffic ranking has dropped from 140th in October 2013 to 250 place. From the Baidu index, 58 cities have almost been caught up by competitors.

From the mobile end data, the growth of the 58 cities is also not optimistic. According to the statistics of multi application stores such as 360 assistants and pea pods, the growth rate of APP downloads in 58 cities is 59%, which is 16% lower than that of Q4 75% in 2013.

Not long ago, 58 cities released the overall development strategy in 2014, and announced that they will focus on the four core strategies of "the same city, moving and moving", with special emphasis on accelerating the layout of mobile terminals. This is also a commitment to investors when the 58 cities are listed. Yao Jinbo also said that he hoped to make up for the short board.

In urgent need of success, the 58 cities carried out a structural adjustment and adopted a series of radical marketing methods, including the Baidu index, Alexa and iOS brushing list.

But in the short run, it will be effective to improve mobile APP rankings, but once it is under the supervision of apple, the loss is huge. While the 58 cities are facing a sharp decline in PC traffic and fierce competition from mobile terminals, there is little innovation in the business level.