Correct Understanding Of Discount Skills In Clothing Stores

< p > according to a study, a businessman's annual income of 30% is generated during this period.

Based on this belief, as long as people are willing to spend money (if the motive is right), there will be no reservation and start the earliest, deepest and most durable discount.

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< p > but the erroneous implementation of < a href= "http://www.91se91.com/news/index_c.asp" > promotional activities < /a > can destroy a brand and company, just as it can promote sales.

Holidays exaggerate this threat, because discount is often the preferred weapon for retailers.

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< p > to understand the problem of < a href= "http://www.91se91.com/news/index_c.asp > > discount /a >, we should regard price reduction as a powerful medicine.

The initial effect of price reduction is very clear, timely and strong.

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< p > but the development of the company depends on these profits to meet the goal. The development of the market will gradually get used to it, and the feedback will be less and less.

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< p > is there a healthier way to attract a href= "http://www.91se91.com/news/index_c.asp" > consumer < /a >? Most of the managers I know are very short-sighted about what discount is and what discount can bring to business.

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< p > the reason is simple: managers will not spend enough time to think about this phenomenon.

For them, discount is a dull tactical problem, it is a mechanical solution, and it can and should be routalized.

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< p > therefore, in order to reverse and improve market returns, we should think of a smart promotion that should look like.

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< p > related links: < /p >

< p > sales promotion is the main theme of marketing. As long as products and services are available to market, sales promotion will follow closely.

Businesses will choose different ways and carriers according to their own conditions and purposes.

As far as promotion motivation is concerned, it can be roughly divided into the following categories: < /p >

< p > 1, sales promotion: to maximize sales and cash flow is the main motivation for sales promotion, and is also the common goal of retailers and brand manufacturers; < /p >

< p > 2, fighting and suppressing competitors: there will be competition in the market. The main body of market competition is to gain the advantage in the competition. Besides the strategic layout and the differentiation of business mode, promotion is the most basic and conventional way of competition. < /p >

< p > 3, create extra business income: for retailers, when sales promotion tends to be the same, and sales promotion effect is becoming increasingly poor, sometimes promotions have begun to sour, and become the "money making sway" of the dominant retailers, promotional tenders, auction of naming rights and high DM charges.

Because of the scarcity of terminal resources, these unreasonable charges become possible, and this cost has become one of the main source of profits for many businesses.

It has been most prominent in Shang Chao, and has begun to show signs in the pharmaceutical retail industry. At this time, the promotion effect is no longer important, and the important thing is the "revenue generation" process; < /p >

< p > 4, clean up the stock: in order to clear up the backlog commodities and revitalize the resources, the usual "clearance sale" and "quarterly price reduction" are all the same; < /p >

< p > with the promotion of a product to the market, moderate promotion can play a stimulative role in promoting the marketing and brand communication.

However, we have also realized that excessive sales promotion should be curbed because it may be the consensus of the marketing community that he may empty the market base of a brand and overdraw the future earnings of a product.

However, the phenomenon of excessive promotion is actually becoming more and more intense, so that many enterprises are suffering from "sales dependency".

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