What Is The Future Of China'S Sporting Goods Industry?

< p > in China's system of < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry, sports brand has always been the focus of attention of industry experts and media.

Since the crazy growth of the 2008 Olympic Games, more and more sports brand enterprises began to go downhill.

There is no doubt that a series of problems are exposed.

Today, the 2014 China Sporting Goods Industry Summit Forum is held in Wuhan.

At the meeting, Li Hua, director of the sports equipment and equipment center of the State Sports General Administration and vice chairman and Secretary General of the China Sporting Goods Industry Federation, announced the operation of the Chinese sports industry in 2013 when the white paper on the development of China's sporting goods industry was released in 2013.

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< p > Li Hua said that over the past few years, the sporting goods industry has been developing at a low speed.

After active efforts, the industry has shown signs of recovery.

In the future, innovation will become the only way for sustainable development of sporting goods industry.

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< p > < strong > the sports brand is optimistic about children's outdoors < /strong > /p >

< p > after a large number of sports brand performance fell, outdoor equipment for children gradually became the target of sports brand.

This year, children's outdoor equipment is particularly eye-catching. Data show that it has an annual growth rate of 40%.

On the ISPO of February, the number of children's outdoor development forum was 5 times higher than that of last year, and the scale of children outdoor public exhibition opened this year is also higher than that of previous years.

But for the current market environment, different outdoor brands have different views: < /p >

Sheng Faqiang, the chairman of the Pathfinder, P: Pathfinder has a special outdoor children's clothing team to synchronize outdoor technology docking, quality monitoring and brand specification guidelines to ensure outdoor professional attributes and bring children a safe and comfortable experience.

Looking forward to bringing new scenery to family outdoor travel! < /p >

< p > < strong > domestic < a href= "http://www.91se91.com/news/index_c.asp" > sports brand < /a > gather outdoor, < /strong > /p >

"P" after inventory cleaning, after a large number of shops, the search for a new business growth point has become another major movement of traditional sports brand, the outdoor industry has become the first choice for all enterprises.

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At the end of October 2013, P announced the establishment of a joint venture with the Nordic outdoor brand OneWaySport. Following the introduction of outdoor products, it has stepped into the field of high-end outdoor products.

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In fact, P is not the first to eat crabs. Before Adidas, Lining, Anta and other brands have entered the outdoor industry, creating an independent brand and laying a channel, began a considerable expansion of sports brand style.

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< p > Sports and outdoor seem to interconnect a lot, but their functional requirements are very different.

For example, a sports brand sells only 100 yuan, which has a waterproof function outdoor shoes, but it is very unreliable in the eyes of many professional outdoors, because the cost of manufacturing professional waterproof outdoor shoes is very high, and 100 yuan can not cover the cost.

Product functionality is becoming an obstacle to sports brand's "cross boundary" outdoor.

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< p > < strong > outdoor brand competition for children's market < /strong > < /p >

< p > with the spread of the program of "Daddy where to go" and the introduction of the policy of "two child" in China, the concept of family outdoors is rising day by day, which has created favorable conditions for the development of outdoor children's wear market.

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< p > because of the optimistic domestic outdoor children's clothing market, from February 19th to 22, at the Tenth Asian sporting goods exhibition in Czech, Bbu Ryak from South Korea, alpenny from Czech, and local guru Didi, even started to locate the CAMKIDS of teenager outdoor sports market, all of which showed the latest outdoor products for children.

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< p > "with the outdoor outdoor mode becoming more and more popular, children's outdoor market will have a rapid development."

Xu Guoqing, general manager of Beijing Kang Jian Ye Travel Products Co., Ltd., said at the "ISPOBEIJING China children outdoor development forum".

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< p > relevant data show that children's outdoor market has an annual growth rate of 40%, relatively blank market competition, and young people's fresh and favorite outdoor products, all of which make the outdoor sports market for young people become a new niche market for children's footwear industry.

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< p > < strong > 11% Chinese people buy outdoor products and mass consumption promote industrial change < /strong > < /p >

< p > recently, a research report of China industry insight network pointed out that the outdoor products market has always been different from other traditional industries, and outdoor products are not very influential in people's daily life.

However, with the intensification of urbanization and the popularity of public pursuit of outdoor sports, outdoor products market has begun to be concerned.

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< p > relevant data show that in 2012, there were more than 3000 outdoor Sporting Club Hotel in China, and 5000-6000 outdoor sports enthusiasts. At present, there are about 1.5-1.7 billion people buying outdoor products every year, accounting for 11% of China's total population. The development potential of China's outdoor market in the next 20 years is huge.

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< p > < strong > domestic outdoor market momentum is good, enterprise pformation or facing unknown risk < /strong > < /p >

In the past two years, domestic sports brands such as Lining and Anta have been stranded in the market of traditional sports shoes and clothing, and have entered the field of outdoor products for P.

Last year, "double eleven" business day, in the industry are in the industry are expected to explore what kind of performance will win the first place in the domestic outdoor goods industry, camels kill out, become the largest outdoor electronics business winner.

Industry experts pointed out that the domestic outdoor products market has been improving for a long time, but some enterprises are facing pformation or facing unknown risks.

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< p > as the director of the exhibition of outdoor products exhibition in China International Sporting Goods Fair, Qi Yulin went deep into the enterprise to understand the industry dynamics all the year round.

In an interview recently, he said that the domestic sports giant entered the field of outdoor products, which aggravated the market competition. But at present, the industry pattern has changed little and the brand concentration is relatively high. "Whether it is channel priority or industry priority, the development path of specialization is more popular in this sub market."

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< p > < strong > > "Lining" playing outdoor is somewhat "acclimatized" < /strong > /p >

< p > Lining, Anta and other sports brands have entered the field of outdoor products, but their performance is not ideal. Before, there were ancestors and other roadblocks, such as ancestors, and so on, catching up with traditional sports brands to go out of the outdoor routes. They had price advantages without brand recognition. "Lining" played outdoor games, and a little "acclimatized".

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< p > nearly two years, for Lining, Anta, 361 degrees and other sports brands, in order to seek new performance growth, they are involved in outdoor products.

However, according to the earnings reports of various brands in 2013, the field of outdoor products did not bring them "apple".

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Why should Lining be "not acclimatized" to enter the field of outdoor products? < /p > p

< p > in the fierce competition of "a href=" http://www.91se91.com/news/index_f.asp "brand" /a ", can they highlight the tight encirclement? Is the future road happy or sad?