Six Points For Attention In Location Selection Of Clothing Stores

　　 1, according to their shop Business positioning Site selection

Before choosing a store location, you must first define your business scope and business positioning. To choose a convenient business district, in addition, we should also consider whether our target consumer groups are mainly for the mass consumer groups, or for the middle and high class consumer groups. Under normal circumstances, most shops are suitable for people with larger traffic volume, especially those with mature local business activities and relatively dense commercial facilities.

　　 2, try to avoid being affected. traffic control The location of the street is suitable for parking in front of the shop.

In order to facilitate traffic management, many cities will set up traffic control in some major streets, such as one-way traffic, restricting vehicle types and limiting the passage time. Also try not to have a street in the middle of the road, because this will limit the flow of people across, even if your shop signs are more eye-catching, the opposite customers can only "look at the shop". Traffic convenience is one of the conditions to choose the location of a store. It is best to have a bus stop near the store, as well as the upper and lower stations for taxis. In addition, there should be parking lots or spaces for parking in front of shops or accessories, which will make it easier for customers to shop.

　　 3, we should choose areas where residents gather and population is concentrated. Do not open shops in areas where residents are less and residents grow slower.

The most popular areas are basically open to shops, especially supermarkets, convenience stores and dry cleaners. The newly developed area of the city has begun to have fewer residents and a small population. If there is no more floating population, it is not suitable to open shops. Although stores are sometimes sold in newly built areas, they can be sold exclusively, but customers are often less able to support their daily operations.

　　 4, we need to know in advance whether the shops are being demolished or not. Property right Disputes or other problems

With the rapid development of the city, the old city transformation may be encountered in the operation. First, we must investigate and understand the local city planning situation, and avoid shops in the dangerous areas that are easy to remove. When renting a house, it is necessary to investigate and understand the use of the house, such as the quality of the building, whether the owner of the house has property rights or other debt disputes, etc. these details neglect often leads to the premature death of the shop and brings huge losses to itself.

　　 5, we should pay attention to the characteristics of the street where the shop is located and the direction and classification of the street passenger flow.

A street will form its own different characteristics because of traffic conditions, history, culture and location. It is necessary to choose streets with smooth traffic at both ends of the street and more pedestrian traffic, so as to avoid opening a shop in a dead end. The location and orientation of shops are also very important. Shop fronts should be as wide as possible. On the same side of a street, because of the habit of pedestrians, passenger flow is not necessarily the same. We should carefully observe the direction of passenger flow and locate on the side of more passengers.

　　 6, choose the neighborhoods of similar shops, or choose the professional market suitable for their shops.

"Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers.