Create Fashion: R & D Creates Core Values

　　 Sky fashion Most of the products sold are independently developed by the company. With the value of dress and value of women's shoes as the product design orientation, the core concept of women's fashion and health is designed. The NEWLAST shoe last design software and 3D design software are used to design and assist the research and development of environmentally friendly materials and crafts, and the comfort of women's shoes, and continuously enhance the core value of the company. At present, Tian Chong fashion can launch 750 series and 4500 new products to the market every year. The company's women's shoes design, research and development and technical ability have been in the advanced level of the same industry in China.

Tian Chong fashion R & D center and company brand The division adopts a matrix organizational structure to ensure that product development meets the brand positioning. The R & D center consists of brand development department, technology department, R & D material management group, sample manufacturing and other departments, and has established a standardized product development process.

In addition to relying on its own strength for independent research and development, Tian Chong fashion also widely carried out external cooperation. In January 2010, the R & D center and the China leather and footwear industry research institute jointly established the KISSCAT (China) women's Shoes Comfort engineering technology research and development center, launched the comfort research project, and made a number of research achievements: realizing the accuracy of shoe last shoe data, and now vigorously promoting the standardization of the shoe last body, thereby greatly improving the efficiency of research and development and the success rate of the body.

In the prospective research of women leather shoes design, environmental protection materials application, the company R & D center joint research and development partners, universities and research institutions to carry out appropriate technology foresight project cooperation, closely follow Women's Shoes The development of cutting-edge technology in the field of product research and development, and continuous practice and continuous improvement.