Analyzing The Advantages Of Discount Sales Promotion

　　 1. Promotion Obvious effect

Price is often one of the major determinants of consumer choice, especially for products with high brand awareness. Therefore, discount is the biggest and most effective way of promoting sales to consumers. Because of the obvious promotional effect of discount, manufacturers often use it as an emergency means to deal with sudden market conditions, fight against competitors' promotional activities, deal with products that are due or over season, reduce inventory, speed up the return of funds, cooperate with merchants, and sometimes are also an emergency means for sales personnel to fulfill their sales targets.

　　 2, promotional activities easy to operate

Manufacturers can design different discount rates within the permitted promotional budget range according to different regions and time. This promotion method has less workload, and the cost and risk are easy to control.

　　 3, the simplest and most effective. compete means

In order to resist the sales growth of competitive brand products, in order to resist the listing of new competitors or the introduction of new policies, we should promptly adopt a discount method to stimulate consumers to buy this product, reduce their interest in competing products, and seize market share and attack competitors by promoting mass purchase or pre purchase.

　　 4, conducive to training and retaining existing Consumer group

Direct discount activities can produce certain advertising effects, create products of good quality and low price, attract consumers who have used this product to repeat purchases, and form a stable existing consumer group.

　　 E, welcomed by customers and promoters.

Discount promotion can attract the flow of people at the retail terminal to stimulate sales of this product and other products. Promoters can also achieve sales of goods through discount sales as soon as possible, and stimulate sales of other non discount products because of the increase of people's flow rate, and speed up sales targets.