China'S Children'S Clothing Business Has Entered A Period Of Rapid Development.

The market for children with P has attracted many entries. From 22 to 24 July this year, the Shanghai fashion children's clothing exhibition will first visit the New International Expo Center. Many fashionable children's clothing brands will jointly nugget "baby economy".

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< p > the 2012-2015 year children's wear industry report released by the National Bureau of statistics shows that the annual output value of children's clothing industry can reach 25%-30%.

At present, the number of children over 0-16 years old in China is over 300 million. Now it is the peak period of the growth period after the 1980s and the 1990s. With the implementation of the two child policy, the further increase in the number of children in the future will lay a solid foundation for the rapid development of children's clothing market.

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Since P has explicitly released the second child policy this year, many provinces and municipalities have announced the local two child policy.

In addition, children's clothing market will also experience consumption upgrading, and the parents of the 80's and 90's will become the main force in the market.

In terms of consumer psychology and economic strength, they are significantly higher than before. They focus on brands and highlight their individual needs. Therefore, high-end a href= "http://www.91se91.com/news/index_c.asp" > children's clothing < /a > accessories will usher in demand release.

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< p > facing the considerable market prospect, the domestic and foreign < a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > has accelerated the layout of fashion children's clothing industry.

For example, as early as 2006, ZARA children's wear products began to enter the Chinese market. After that, brands such as H&M, GAP, UNIQLO and so on rushed to the beach. In April 2014, the luxury brand Dior also launched its children's wear brand BabyDior into Hang Lung Plaza.

Domestic brands such as Semir, Jiangnan Buyi, red dragonfly, and American Apparel have also penetrated into this field.

Among them, Semir's balbala children's wear brand has already occupied the leading market share and has become the engine of the company's performance growth.

In contrast, leisure apparel business continued to grow negatively.

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Barbara < p > > a href= "http://www.91se91.com/news/index_c.asp" > Semir dress < /a > under the banner, Barbara is already the leading brand of domestic children's clothing. In 2013, the main income of children's clothing was 2 billion 535 million yuan, an increase of 19.90% compared with the same period last year, and the proportion of children's clothing increased to 35%, and that of Mao Ligong was nearly 40%.

Semir will further consolidate its leading edge, launch the 0-3 year old baby products and clothing brand minibalabala, and professional shoe and accessories brand mongdodo, and take the European and domestic high-end children's clothing brand's domestic agency power, and seize the market space with the advantage of multi brand group.

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< p > Mei Bang apparel started late in children's clothing business. At present, the company has ME&CITYkids children's wear brand and the independent children's wear brand MooMoo, which was launched in 2011.

Last year, the United States has introduced new executives and gave equity incentives. The company's new management has made it clear that children's clothing business needs to be increased.

Although the business income of American bond clothing business was only around 200 million yuan in 2013, its development momentum was swift and violent.

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< p > the end of March this year, the end of this year's brand autumn and winter orders will show that the order of the United States children's wear brand ME&CITYKids increased by more than 100%, while the MooMoo children's wear increased by more than 200%.

Compared to Barbara's low-end market positioning, the American children's clothing directly positioning high-end market, high-end market competition is relatively orderly.

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