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China'S Textile Industry Is Facing Complex Economic Situation As A Whole.

2014/6/11 8:56:00 52

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Textile Industry Economic Situation Textile Industry

at present, the domestic a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry is facing a complex economic situation. A series of problems such as the increase of production cost caused by the appreciation of RMB, the decline of cotton export caused by the rise of cotton prices, and the blow of foreign trade barriers have made Chinese textile fabrics enterprises face unprecedented pressure. 
 in such a depressed industry environment, large textile enterprises can still occupy certain resources on their own scale, and as a vulnerable group in the domestic textile fabric industry, how can small and medium-sized enterprises face difficulties in this adversity, spanform their small and fine models in combination with their own characteristics and present situation, and step out of a road suitable for their own development? 
 General Manager of Jay Yang Textile Co., Ltd. of Shaoxing, Zhejiang Province, Ru Xin Zheng 
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 < < a href= > http://www.91se91.com/news/index_s.asp > > fabric > /a > enterprises as the weakest link in the whole textile industry chain, how can we go to a small and fine road? For this reason, general manager of Jay Yang Textile Co., Ltd. of Shaoxing, Zhejiang, has repeatedly stressed the need to know herself and others. To know oneself or to know is to understand the overall industry environment of an enterprise. Only in this way can we control the overall situation better, effectively solve the problem from the source, save relatively limited funds, and reduce costs. 
 Ru Xin further indicated that at present, the domestic textile fabric environment can be viewed from two angles. 
Macroscopically speaking, the domestic textile industry is in the upper reaches of the global textile industry as a whole, although the total volume is huge, but the added value is not high, the overall profit margin is limited, and the overcapacity is very serious. Since the financial crisis swept across the world in 2008, international demand has not recovered to the stage of vigorous growth, and the processing and sales industries of foreign trade have shrunk dramatically. Due to the rising domestic raw materials and labor costs, the raw material prices of domestic textile industry have soared and labor costs have risen, resulting in the loss of traditional labor intensive industries and being rapidly replaced by neighboring countries such as Southeast Asia. At present, the support of national policies on textile industry is not enough, which is also an important reason for the weak market in the textile industry at present. 
 from microcosmic, it can be divided into three aspects: first, there are a large number of domestic textile enterprises, and the price competition of homogeneous products is fierce and the living environment is poor; two, the continued depreciation of the US dollar has caused a major blow to many domestic textile enterprises which are mainly foreign trade; three, the domestic sales channels are more traditional and single, and it is difficult to fully meet the increasingly personalized consumer demand and faster and faster product update rate. 
 understand demand and do targeted products 
 by the limitations of funds, according to the needs of different customers, targeted products are a good way to save money and reduce production costs for small and medium-sized enterprises. 
 this is a new way of saying that enterprises currently have many domestic customers who are "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "company. Their clothing products customers are mainly European" a target= "_blank" href= "," brand ". In particular, the four Nordic countries require products to meet Intertek international environmental standards, and have clear requirements for formaldehyde, azo and APEO content. Therefore, in the face of such customers, product quality, safety, after-sales service and so on has become a major consideration. 
There are also some customers who are doing low-level products. Such customers usually put price factors in the first place to consider, although there are basic requirements in terms of quality, but there is no quantitative standard for P. 
 aiming at these two different customers, enterprises should make the high-end products refined and make high quality products, mass the low-end products, and reduce the price of products as far as possible. Only by finding out the psychology of customers, thinking about empathy, taking full account of their actual needs, can we achieve the benign docking of upstream and downstream enterprises, and make fabric products that are competitive and competitive to customers. 
 Pu Zhengdan, general manager of Bao you textile, Suzhou, Jiangsu Province, 
 technological innovation drives small enterprises upgrading > /strong > /p >
 compared with large textile enterprises, small and medium-sized enterprises are small in scale, cost and resources are very limited. Only by constantly exploring, can enterprises promote spanformation and upgrading, thereby effectively reducing risks and turning their disadvantages into advantages. How can we do this? Pu Zhengdan, general manager of Bao you textile, said that if small and medium-sized enterprises want to be bigger and stronger, and enhance their core competitiveness and product profit margins, they must speed up spanformation and upgrading to the modern textile mode characterized by technological innovation, and improve the overall efficiency of enterprises from the aspects of management, technology, innovation and brand. 
 small and medium-sized enterprises can eliminate backward production capacity through advanced scientific and technological means and improve their own equipment level; through the upgrading of technology, the existing stock assets can be optimized; through the latest scientific and technological means, the standardization, intelligentization and automation of product production can be realized in the spanformation and upgrading; by improving the level of energy conservation and emission reduction, realizing the green and environment-friendly modern enterprise management concept; enhancing the brand image and cultural construction through upgrading the quality level of products. 
 electric business channel to make up for short sale board 
 Pu Zhengdan said that with the rapid development of Internet in the modern era, more and more textile enterprises begin to try to enter the field of electronic commerce. This open, equal and dynamic marketing platform has made many small textile enterprises taste the sweetness. 
 the online marketing mode of this fabric has effectively made up for the problem of dispersion of raw materials in the traditional textile enterprises in China, the lack of new products, and the slow communication between the upstream and downstream. It has greatly met the needs of buyers, < a target= "_blank" href= "http://www.91se91.com/" and "designer /a". So that customers can visually see store design, product pictures and product introduction through the Internet, and understand the details of fabric price, flower pattern, color, production cycle, specifications, spanaction mode, product attributes and usage, so as long as you click the mouse, you can easily and quickly select the products you want. 
Before "P", enterprises want to sell their own products, only by participating in professional exhibitions, opening orders, regularly sending a target= "_blank" href= "http://www.91se91.com/" > cloth < /a >. Now, publicity and display of products and e-commerce marketing on the Internet have become a new trend of fabric enterprises and even sweeping the entire textile industry.