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How To Improve The Implementation Effect Of Sales Policy

2014/6/14 8:15:00 35

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Sales Policy Implementation Effect Management Skills

when there is no competition in the market, when competitive products go with the flow of their products, when we make a little sales policy, we can find a higher return on sales. But when buying gifts become a common practice and when price reduction becomes a competitive segment, can our original selling tricks still play a role? 
 cost is still so much. The team is still the existing marketing team. The most urgent task we are facing now is how to improve the implementation effect of the sales policy. This problem needs to find breakthroughs from the two aspects of "market" and "man" in the market. 
 to enhance the implementation effect of the sales policy, the formulation of the policy is the premise, and the key to making effective sales policy is to understand the market information! 
 China has an old saying: "know yourself and know it, and fight for all battles". That is to remind us that when we do sales policy, we need to understand competitive information, and we need to understand the market competition and consumer psychology. 
 market research before the formulation of policies: 
 1, what are the main competing products that are competing with us? 
 2, where is our market weakness and sales growth potential? 
 3, and there are new changes in the market: new products such as competing products, promotions and so on. 
 4, what kind of market threat are we facing at present? We need to take these sales means to solve these problems. Can these measures fundamentally solve or improve the current competitive threats? 
 5, what competitive advantages do we have now? How do we need to maintain our market competitiveness? What kind of market input do we need to make? Is this Sales input effective? 
 secondly, the formulation of sales policy must be targeted. Our policies may be aimed at consumers, or for terminal shopkeepers, or for a competitive product. The most important thing is that we should be targeted when formulating policies. 
 to ensure the pertinence of sales policy, we need to consider the following problems: 
 1, competitive products promotion way is for consumers or for the channel (terminal shopkeeper)? 
 2, competing products are new products or old products. Are they products of growth or end products of life cycle? 
 3, are the promotional methods adopted by competing products in the form of gifts, discounts or other ways? 
 4, what is the original intention of promoting sales promotion, how long is the execution period and how effective is it? 
 to understand the above situation, I can formulate targeted sales policies. For example, when competitive products are developed in the market to develop new products and enhance market competitiveness, then our policy formulation must be aimed at promoting products in the same grade at present. 
 finally, in the process of formulating sales policy, we must also ensure that the sales policies formulated are < a href= "http://www.91se91.com/news/index_c.asp" > attractiveness < /a > a href= "http://www.91se91.com/news/index_c.asp" > execution power < /a >, that is, the formulation of sales policy must be operable. It is easy to implement and easy to monitor. 
 through the implementation of the above aspects, we can basically work out a sound and effective sales policy. However, when the sales policy is formulated, it is not always possible to maximize the effectiveness of the sales policy. To ensure the maximization of the implementation of sales policy, the key is "policy communication and communication". 
 at this point, we need to ensure four in place: /p >
 1, guaranteeing that a href= "http://www.91se91.com/news/index_c.asp" > sales policy < /a > is in place. Even the relevant personnel and related level of our sales policy can understand our current sales policy; for example, after the sales policy is formulated, we should know the implementers of the sales policy (business personnel, distributors, etc.), the auxiliaries (Logistics Department, etc.), the inspectors (market department, the inspection department, etc.) and other related personnel. 
 2, ensure the communication of sales policy is in place. The policy "conveyed in place" has only completed the first step in implementing our policy. The most important thing is that we must ensure that all elements and steps of policy implementation can be understood in all aspects of implementation policies, so as to ensure the effectiveness of sales policies. At this point, the way of communication is very important. Written notification is an effective way to convey policies. If a sales preparatory meeting is to be held after the policy is enacted, the policy communication will be more in place. 
 3, ensure the implementation of sales policy, supervise and follow up. After the sales policy is passed down, we also need the necessary sales supervision and follow-up to ensure the implementation of the sales policy. At the same time, we can understand the sales policy implementation effect and make the necessary sales improvement through the phased sales follow-up. 
 4, ensure the inspection and supervision of sales policy is in place. "Supervision" is not the same as "supervision" and "supervision". It is only useful for those "executors" and "executors" who want to perform and do not know how to execute. But if the executive has inertia in execution or "black hole", it is necessary to ensure the implementation of sales policies through necessary verification and supervision. 
 through the above "four implementation", we can at least guarantee the implementation of the sales policy; if we sell "innovation" in the formulation and implementation of the sales policy, then our sales effect can be improved by leaps and bounds. 
 for example: Jianlibao, who pioneered in the product promotion period, is an effective sales policy innovation, while Coca-Cola's terminal product display image innovation is an effective innovation in sales policy implementation. 
 the cost has not changed, the market has not changed, but our execution process has changed, our implementation measures have changed, and the sales effect of our sales policy is bound to rise.