Clothing Smart Sales: Grasp The Consumer Psychology

There is a department store in the United States, because the backlog of shirts, can not sell, the boss is worried. One day, the boss saw a crowd of people in front of the fruit stalls in the street. The owner was trying to shout for a taste. A piece of paper was posted on the side of the stall. It read: "each person is restricted to one kilogram!" so the boss was inspired by it and decided to use the quantity restriction method to promote the shirts.

On the second day, a notice posted on the front of the Department Store: "our shop sells fashionable shirts, and each person buys one." And instruct the salesperson that any customer who wants to buy more than 2 must ask the boss for approval. Soon, passers-by poured in, the crowd crowded before the counter, crowded, and the office went to the boss to buy extra shirts. shirt It was soon snapped up.

　　 1. generally, we need to guess from three aspects.

Commodity Advertisement And instructions;

(2) cold and hot sales;

Third, the attitude of the salesperson.

　　 Two Marketing Management Points for attention

According to this psychological phenomenon, we should pay attention to marketing:

First, introduce the characteristics of commodities, especially the advantages, and the limited stock, so that consumers can seize the purchase.

2. When customers are more customers, customers can be queued up to buy the goods, resulting in a strong trend.

3. When selling goods, do not adopt coercive means to persuade them to sell.

Because coercive practices will backfire, reducing the value of goods in the minds of consumers, making sellers feel anxious to get out of their hands and worry about poor quality, but dilute the desire to buy. The effective way is to purchase quantity, which causes consumers to panic and then buy it enthusiastically.

The quantity restriction method is known as the sales promotion trick and can be used for reference. Its management idea is a scarce strategy and is widely applied. The scarcity strategy generally increases the reputation of the product and the price rises. The more scarce, the higher the desire to buy and buy. If the commemorative stamps are destroyed immediately after the issuance of the stamps, stamps will often be sold out because of the limited number of listed ones.