Construction Of Sales Promotion Team

　　 1. Definition of team

A team is a group composed of a small number of members. technology Or skills, common goals, common assessments and ways of doing things. They share the final results and responsibilities.

　　 2, the difference between a team and a group of people.

In a simple group of people, everyone is independent, their goals are different, and there are different activities. People in a team have a common goal. They rely on each other and support each other and share the final result. 1, team members support each other and depend on each other to fulfill their tasks. And a group of people accomplish their tasks independently. 2, team members share common goals and have the same criteria to measure success. And there is no unity within a group of people. Standard of measurement 。 3, team members are responsible for each other and share the ultimate responsibility for products or services. A group of people has no ultimate responsibility.

　　 3, the four stages of team development.

The first stage (Forming): the formation stage of the team. At the beginning, everyone was very polite, introduced and recognized each other, and gradually established mutual trust and dependence in their work, and achieved the same goal.

The second stage (Storming): the running in stage of the team. We have different opinions about things and are not convinced by each other. Discipline does not obey the leadership and does not want to be disciplined by the team.

The third stage (Norming): the normal operation of the team. We have reached a consensus on the role played by ourselves in the team and the way to solve problems together. The whole team has achieved a natural balance, narrowing the gap and understanding each other's difficulties.

The fourth stage (Performing): the efficient operation stage of the team. Players care for each other and support each other. They can solve problems and accomplish tasks effectively. The team is highly unified and ultimately achieves the goal.

　　 4. team Three types

Many people think one-sided team is only one, but in fact, they can be divided into three types, baseball, soccer and tennis doubles, according to their differences in the structure, the requirements for their members' behavior, its strength, its weakness, its limitations, and what it can do and what it can do first.

The first type is baseball teams.

The team members are acting in this team, but they are not acting as a team. Everyone has a fixed position that will never leave. The second baseman will not help the pitcher. The anesthesiologist will not help the surgical nurse. "Everyone is isolated in baseball," which is an old saying in baseball teams. In the traditional design team of Detroit, marketers rarely see designers, and the latter never consulted them. The Designer completes their work and gives it to the development engineer. The latter completes the work to the manufacturing department, and the manufacturing department produces it before giving it to the marketing department.

The second type is football teams.

In football teams, players and baseball teams have fixed positions, but they act as a team. The design team of Japanese auto manufacturers, which is eager to imitate by Detroit and Procter & Gamble, is the football team. In engineering terms, designers, engineers, manufacturers and marketers work in parallel, while traditional teams in Detroit work in sequence.

The third type is the tennis doubles team.

This is also the type of small jazz band. The composition of the senior management of the general manager office of a large company is also the type of team that is most likely to generate real inventions and inventions. For example, the invention of personal computer poisons 5 years ago. In a doubles team, members have a major position, rather than a fixed one. They are all supposed to "include" their teammates, adapt their teammates' strengths and weaknesses, and make adjustments according to changing needs in the "match".