A Guide To The Way To Display Clothing In Stores
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< p > store is beautiful and chaotic, so regular display is very important.
Then how can we better display the rationality? < /p >
< p > < strong > 1. rationally planning the display form of stores.
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< p > the combination of display should first start from a rational point of view, and combine the shopping habits and human dimensions of consumers: < /p >
< p > for example, generally we will recommend or hang up the < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a >, hanging on the upper part of the container, because this part is just in the golden perspective that the customer can see most, and it is also convenient to take and place.
In order to consider the shopping habits of customers, in a group of containers, apart from arranging clothing, they usually arrange some side clothing to facilitate customers to try on clothes.
In addition, in order to meet the sales volume of the store, there will be a surplus area as a clothing sales reserve.
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< p > when considering the combination of stacking, hanging and side hanging, it should be applied flexibly according to the location and price of the brand, such as low price garments, usually stacked with more pieces per stack.
This is because sales of low-priced clothing are mainly achieved by increasing sales volume, while some high priced garments demand less.
Some high priced clothing also has the form of stacking display, although it has the function of goods reserve, but it is more for enriching the display form of stores, creating a kind of sentiment and style.
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< p > all kinds of clothing brands should choose the right display methods according to their brand's product positioning and customers' buying habits.
And the various display modes are interspersed to make the store more lively.
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< p > < strong > the combination principle of various display modes: < /strong > < /p >
< p > 1. We should consider the shopping habits of consumers.
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< p > 2]. It is necessary to facilitate the sales of the shopping guide.
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< p > 3. Try to increase the chance to show clothes.
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< p > 4] the way to display garments should be distinguished.
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< p > 5. All kinds of display methods should be interspersed, so that simple display modes can show various changes.
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< p > 6. The layout of the display must start from the big to the small. First, do the planning of the whole store, then consider the whole elevation, then consider a set of shelves, then consider the layout of a single shelf.
This is not only a good overall effect, but also has a sense of rhythm throughout the store, and it also increases efficiency.
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< p > < strong > 2. makes the store more artistic. < /strong > /p >
< p > how to make the store become harmonious and rhythmic after rational planning of the store is a new task for the sales division.
If each group of clothing has a combination of a href= "http://www.91se91.com/" target= "_blank" and "designer /a", then an excellent teacher can also re interpret the costume once again as a conductor.
< /p >
< p > a store is just like a piece of music. Welcome to pay attention to the WeChat platform for clothing training.
If only one note and one rhythm would be more monotonous.
If too many rhythms and notes are not well regulated, they will become chaotic.
Therefore, a good seller is like a conductor, who can adjust the intensity and rhythm of the sound of each instrument, making the store colorful.
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< p > women's wear brands are generally displayed in a side mounted manner with a relatively simple display.
Therefore, you can make some sense of rhythm on the shelf design in advance, for example, there are some decorative cabinets, mirrors or stacked cabinets between the side cupboards.
Or leave some intervals between shelves to create a sense of rhythm.
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< p > of course, we can also make some changes to the costumes.
For example, for a row of shelves with side mounted shelves, it is possible to interspersed some of the garments that are hanging between the rows of side hanging garments, or to use different coloring arrangements to make clothes change.
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< p > the sales division is a little bit like the layout of the blackboard newspaper in our school.
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< p > a blackboard newspaper. If there are only words in the layout, there is only one format to be arranged, and all the words and headings are all horizontal, so the readers will feel rough.
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< p > a blackboard newspaper attracting readers must be lively in addition to the article itself.
Therefore, sometimes we need to draw some illustrations and flowers.
Some articles should also be arranged, some articles will be arranged vertically, and some articles will be arranged horizontally.
The layout of such a blackboard newspaper will be lively and vivid.
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< p > our deconstruction of blackboard format is like deconstructing the display layout of a group of shelves.
There are two different kinds of work in blackboard and display, but the artistic techniques adopted are the same.
Blackboard bulletin and display planning are combined and interspersed with application points, lines and surfaces.
But the store is stereoscopic. In order to arrange the layout, Chen Li should consider not only the plane effect but also the space effect.
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