Alice Is Honored Under The Beauty Of The Trade.
In celebration of China's 30th anniversary reform and opening up, the second China landmark brand, which enjoys the highest brand honor of Chinese enterprises, was released in December 21st at CCTV's conference center.
After strict organizational selection, netizens voting and expert evaluation, Haier, Sannuo, Wahaha, Confucius International Holdings, construction bank, yingzi beauty, Ai Lifen and other two hundred and fifty-eight brands become China's trademark brands.
Dongguan yingzi beauty trade Co., Ltd.'s "Ai Lifen" underwear brand has won the "2008 Chinese women's clothing market reputation and quality satisfaction first brand", "China's apparel industry has the most valuable value of joining the ten brands of choice" two awards.
This is the second China's ten landmark brand sponsored by the Chinese Academy of Management Sciences, business hours newspaper, world Chinese business magazine, China brand association and China Enterprise Competitiveness Promotion Association. Its purpose is to let more Chinese brands go to the world.
The iconic brand is the brand that can represent China and is more influential in its peers.
The organizers will publicize the nomination lists in different media such as Internet, newspapers, magazines and so on. The public will vote on the publicity list by experts, such as letters, telephone, e-mail, text messages and online clicks.
Bao Yujun invited the chairman of the National Federation of industry and commerce, the vice chairman of the National Federation of industry and Commerce and the president of the China Private Economy Research Institute, to give a speech at the meeting. Jie Ailan, chairman of China Quality Management Association and President of the China International Brand Association, delivered a speech entitled "how to improve and strengthen China's iconic brand". Zhao Chen, the famous management scientist and bestseller "recovery", published a speech entitled "how to manage achievements". Zhu Xiangqian, the famous brand expert and the brand totem, delivered a speech entitled "three rules and eight attentions" of brand Totem.
Mr. Hu Yisan, chairman of Confucius International Holdings (Hongkong) Co., Ltd., Mr. Jia Xiaodong, managing partner of Beijing vertical and horizontal management consulting company, and Shang Guilian, chairman of Beijing Far East win win Technology Co., Ltd., speaking on behalf of the winning enterprises.
According to Wu Zijing, Secretary General of the event, when assessing China's trademark brand, it put forward high requirements for enterprises: the industry that the enterprises are located must be fully competitive and has a full market share; two, the brand has a high reputation and reputation in the minds of consumers; three, the enterprise products have strong competitiveness in the international market.
Besides, we should also consider factors such as technological innovation capability, profitability, tax payment and so on.
China's trademark should be the glory of China and the pride of China. It deserves the attention of enterprises and the respect of the Chinese people.
"The whole world" as a company's mission, from raw material selection to production processing to sale in the market, has to be checked by layers of quality. With its excellent quality, fashionable design, intimate price and high quality service, it has been accepted and praised by the majority of consumers. With the "conscientious, responsible, faithful, pragmatic and efficient" style, the core values of enterprises are "integrity, integrity, customer first, win win reciprocity, teamwork, gratitude, attention to detail, and pursuit of perfection", so that "customer satisfaction, customer success and employee success" achieve the company's "social value", which has won high praise and trust from customers and consumers; its "Ai Lifen" brand can win the award this time. "Yingying beauty" has always put quality in the first place of enterprises, and is committed to "caring for women's beautiful health and spreading love."
Xinhua news agency, people's daily, Sina, Baidu, Tencent, "people's Daily", "Economic Daily", "China Business Times", "China Industrial daily", "Economic Observer", "China Business Daily", "First Financial Daily", "international times", "China Times", CCTV, Phoenix TV, "information times", Sohu network, NetEase network, Zhonghua network, "brand-name times", "new marketing", "new marketing", "twenty-first Century economic report" and other more than 30 mainstream media reporters took part in and reported.
Ai Lifen brand is the international underwear brand with the theme of "green, environmental protection and health" jointly developed by the French Ai Lifen (Hongkong) International Limited by Share Ltd and Hongkong yingzi Beauty International Co., Ltd.
France Ai Lifen (Hongkong) International Limited by Share Ltd mainly engaged in women's bra, underwear, pants, body clothing, pajamas and other underwear products.
Ai Lifen underwear series has made remarkable achievements in international sales.
The Ai Lifen group has established a long-term and stable partnership with many merchants in the international market with the "integrity, efficiency and excellence" corporate culture and business philosophy.
After long-term demonstration and thorough market research, the French alisin group has made a great adjustment in 2004, and jointly developed the middle priced underwear with Hongkong yingzi International Co., Ltd. to meet the needs of the Chinese regional market.
Abbreviation for Yingxing (founded in the early 80s), mainly engaged in the wholesale, retail and trade of underwear. In 1996, it set up factories in Humen Town, Guangdong, China's famous Southern clothing city, and set up design, development, production and sales. The whole set of advanced clothing equipment and modern production lines such as Japan and Germany were introduced. The computer management system was realized, and the production facilities, distribution centers, marketing centers and staff apartments with complete facilities and over 10000 square meters were built, and a sales team of their own product development centers and more than 200 people was set up. In 2003, the Hongkong yingzi Beauty International Co., Ltd. was formally established, and at the same time, the production base of China's underwear manufacturing base Shantou set up an annual production capacity of over 2000 pieces. Hongkong yingzi Beauty International Co., Ltd. was formerly a British underwear trade company.
In 2000, yingzi began to create its own underwear brand "Siba" and enjoyed a good reputation in the domestic market.
And constantly developing and improving the product mix, in 2003 registered "yingzi beauty" brand, registered in 2005, "y&z Beaute" brand, in 2006 registered "Ai Lifen" brand, have been successfully launched into the market, has been widely appreciated by customers.
The products sell well in the domestic market, Hongkong, Taiwan, Southeast Asian countries (including Singapore, Philippines, Indonesia, Thailand, India, etc.), the Middle East, Europe, Australia, the United States and many other countries.
"Yingli beauty" has a group of highly educated underwear design and marketing professionals, always aware of the elements of international fashion and fashion, and independently design and develop products. At the same time, it is also a strong combination with well-known enterprises in the industry to ensure that the products are fashionable, rich and varied, with good quality and low price, so that "heroic beauty" has more impact, so as to cater to the level of customer consumption and lead the new concept of underwear fashion.
After more than 20 years of market practice, relying on various flexible management modes such as regional agency, franchising, direct sale and wholesale, the "Yingli beauty" has formed a huge sales network in the whole country. With the advantage of being located at the front end of the South style clothing, a large number of International fashion elements have been absorbed, and the lingerie style is constantly being introduced. The underwear series of "yingzi beauty" has been accepted and praised by consumers for its excellent quality, fashionable design, intimate price and excellent service. Its products sell well all over the country and are exported to Taiwan, Hong Kong, Macao and overseas markets.
Under the premise of maintaining a strong sales, the company develops its terminal sales by using several famous brands such as "handsome beauty", "siebaal", "y&z Beaute" and "Ai Lifen". In 2004, the first domestic underwear marketing agency with the concept of "love" spread as the concept, yingzi (underwear) clothing chain organization, perfectly blended the advantages of the enterprise culture and the underwear management mode in the market, and devoted itself to the mission of "caring for women's beautiful health and spreading love all over the world" as a company's mission. Combined with the strong superiority of its own brand, underwear, underwear, thermal underwear, gift underwear, underwear, swimsuit, household clothes, boxes and trousers...
The multi product and multi style commodity structure has greatly strengthened the franchisee's right to operate independently.
We always adhere to the principle of "customer satisfaction is our everlasting aim". We aim at serving customers with respect and winning by quality. We adhere to the business reputation of "honesty and common development". We provide customers with intimate service and new concept of underwear consumption with flexible operation, brand protection, ultra-low price and variety. Business performance has climbed steadily. Since then, chain stores have been spread all over the country, and shops have exceeded 800.
Over the past 20 years, the united front and progressive enterprising people are relying on the "conscientious, responsible, faithful, pragmatic and efficient" style as "integrity, integrity, customer first, win win reciprocity, teamwork, gratitude, attention to detail, pursuit of perfection" as the core values of enterprises, so that "customer satisfaction, customer success and employee success" have achieved the company's "social value" and won the high praise and trust of customers and consumers.
We will continue to improve ourselves and continue adhering to the vision of "being a world-class enterprise and creating a hundred year brand". We are moving towards a firm, steady and high-speed road towards the modern enterprise.
You are always a close friend.
Ai Lifen, a new feeling of health and beauty!
Yang Jing: editor in charge
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